The Efficiency Trap. When protecting the bottom line destroys the business above it
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Every finance director in MENA can tell you what they saved this year. Far fewer can tell you what those savings are buying. Savings are immediate, measurable and defensible. Growth is uncertain, hard to attribute and usually visible only in hindsight. A cost reduction can be audited. A missed opportunity cannot. The post The Efficiency Trap. When protecting the bottom line destroys the business above it appeared first on New Digital Age.
Last updated Oct 12, 2026 by ATDb automated enrichment