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11,929 articles covering the AdTech ecosystem
Danielle Brooks Launches ‘The InnerMission’ Podcast (EXCLUSIVE)
Award-winning actor and producer Danielle Brooks is launching the new video podcast, “The InnerMission.” The Grammy winner and Oscar, Emmy and Tony-nominated actor will interview guests in her home movie theatre, with the aim to “pause and dive deeper into the beautiful, messy and necessary in-between moments when life forces the curtains closed.” “Investing in […]
Tango brings back 90s tagline in revamped brand platform
It was created by VCCP Blue.
Xumo - Lauren Israel, Head of commercial design at Omnicom Media Group
Agentic AI, or Agentic BS?
At Cannes 2026, agentic was the buzzword that wouldn’t die as brands, agencies, media companies and adtech firms grappled with how AI agents are reshaping the way companies operate and work with one another.
A More Intelligent Advertising Ecosystem Is on the Horizon
This post was created in partnership with Taboola Key takeaways From autonomizing tasks and overhauling workflow to taking over decision-making and transactions, organizations are betting big on agentic AI-powered systems […]
How Marketers Can Deliver Outcomes Across Fragmented Journeys
This post was created in partnership with Teads Key takeaways Audience journeys have become fragmented and unpredictable, making it harder for marketers to reach, attribute, and measure consumers across channels. […]
Building Strategic Brand-Agency Partnerships
This post was created in partnership with Weber Shandwick Key takeaways Brand-agency relationships are shifting from transactional engagements to strategic partnerships built on shared ownership, trust, and collaboration. During an […]
The Future of Retail Marketing Is First-Party Data
This post was created in partnership with Sam’s Club Retail media that looks beyond ROAS and leverages customer insights can unlock long-term value and customer loyalty. During an ADWEEK House […]
Scaling Brands Inside the Story
This post was created in partnership with EightPM Consumers aren’t just avoiding ads—they’re choosing content that feels worth their time. To earn that attention, brands have to show up inside […]
When AI Becomes the Gatekeeper of Brand Visibility
This post was created in partnership with Adobe Brand discovery has always happened in places companies don’t fully control. What’s different now is that the intermediary doesn’t just surface options. […]
Alcohol brands need to emphasize value to grow sales: report
Current offerings aren't doing enough to convince a large cohort of consumers that the price is “worth it,” according to a Deloitte analysis.
SNAP payment error rates remain too high, USDA says
A majority of states made inaccurate payments to beneficiaries in fiscal 2025 at a clip that could require them to pay part of the cost of benefits starting next year.
More than a Store: Are grocers letting the store experience slip?
As traditional grocers focus more on price, they may be overlooking an opportunity to outclass discount rivals on store appearance and cleanliness.
Consumer spending rises as inflation speeds up to three-year high
Traders in interest rate futures see 80% odds that the Federal Reserve will raise the federal funds rate by at least a quarter percentage point by the end of this year.
Saks Global exits Chapter 11 as ‘Exemplar Luxury Group.’ Here are 5 other things it dumped along the way
The luxury retailer is starting over with a new name and fewer burdens, including less debt and a smaller footprint.
Report: Retailers Have Two Years To Ensure They’re The Ones In Charge Of Retail Media’s AI Shift
AI will play a key part in the future retail media landscape, says a new guide from Particular Audience – but it warns LLMs will take control if retailers don’t AI will inevitably reshape the commerce media supply chain, with the potential of enormous benefits for advertisers, retailers and consumers. But retailers have only a […]
E.l.f. taps into soccer fandom with NWSL, World Cup activations
The marketer will have a presence at FootballCo’s House of Goal, a cultural soccer fan fest in New York, helping it engage with the sport’s broad fandom.
What Walmart’s Vibe.co deal means for CTV, retail media convergence
The acquisition of the platform designed for small- and mid-sized businesses, reportedly for $1.2 billion, speaks to the evolution of streaming TV advertising.
How Instacart is cultivating full-funnel marketing with video, AI
Ali Miller, general manager of advertising, breaks down a new short-form vertical video feed and how Instacart plans to bring ads into its AI assistant.
Buying Reddit To Win AI Citations Is The New Link Farm via @sejournal, @slobodanmanic
Bought Reddit citations will be filtered the way Penguin filtered bought links. The only strategy that compounds on the agentic web is being real. The post Buying Reddit To Win AI Citations Is The New Link Farm appeared first on Search Engine Journal.
Google Defends AI Training As Fair Use In Governance Paper via @sejournal, @MattGSouthern
Google's AI governance paper argues public-web training should remain fair use while pointing to opt-out controls, takedowns, and paid deals for specialized content. The post Google Defends AI Training As Fair Use In Governance Paper appeared first on Search Engine Journal.