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News

5,801 articles covering the AdTech ecosystem

LocaliQ ANZ Launches AI Voice Agent to Help Businesses Capture and Convert Every Call

MarTech Series

LocaliQ ANZ, the digital marketing Solutions business of USA Co., announced the launch of its next-generation AI Voice Agent, a powerful new addition to Dash by LocaliQ, an AI-powered lead management platform designed to help businesses capture, manage and convert enquiries in real time. Building on the success of Dash’s capabilities, the new AI Voice Agent introduces […]

Apr 15, 2026Source

Google Just Made It Easy For SEOs To Kick Out Spammy Sites via @sejournal, @martinibuster

Search Engine Journal

Google just handed SEOs a new way to hit spammy sites with manual actions and get them deindexed from search results. The post Google Just Made It Easy For SEOs To Kick Out Spammy Sites appeared first on Search Engine Journal.

Apr 15, 2026Source

Havas grows 2.5% in Q1 as acquisitions make initial impact

Campaign

Results show impact of multiple acquisitions, including Bearded Kitten in the UK.

Apr 15, 2026Source

Pinterest turns to real life amid social media backlash

Campaign

First campaign under new CMO Claudine Cheever was created in-house by Pinterest’s House of Creative.

Apr 15, 2026Source

Vax selects the7stars following six-agency pitch

Campaign

Account was worth £37m in 2025 according to COMvergence.

Apr 15, 2026Source

Rob Gold named EMEA leader at B2B marketing company Trilliad

Campaign

Gold was formerly president at Dentsu’s B2B division.

Apr 15, 2026Source

Malaysia Airlines appoints global digital creative agency

Campaign

The global marketing remit spans 20 countries, including the UK.

Apr 15, 2026Source

44% of Web Inventory Fails Quality Standards, Picnic Finds

ExchangeWire

44.4% of domains now fall below accepted quality thresholds, according to Picnic’s Inventory Quality Report 2026, highlighting a growing gap between the scale of digital supply and the value it delivers. Based on analysis of more than 120,000 domains, the report [...] The post 44% of Web Inventory Fails Quality Standards, Picnic Finds appeared first on ExchangeWire.com.

Apr 15, 2026Source

Ad Tech’s Bielefeld Problem: What If None of It Is Real?

ExchangeWire

In her latest column, Shirley Marschall looks at a decades-old conspiracy theory, and what it has in common with ad tech's 'frictionless' promise... The post Ad Tech’s Bielefeld Problem: What If None of It Is Real? appeared first on ExchangeWire.com.

Apr 15, 2026Source

What the arrival of agentic AI means for upfront negotiations

Ad Age

Media buyers are prodding publishers to understand how agentic AI systems will interact.

Apr 15, 2026Source

How David’s Bridal is applying AI to wedding planning and dress shopping

Ad Age

Lisa Horton, chief creative and communications officer at David’s Bridal, joins the Marketer's Brief podcast to discuss how the bridal retailer has leaned into AI

Apr 15, 2026Source

Former Airbnb and 72andSunny Execs Team Up to Bridge the Brand-Business Divide

Adweek

Launched by Musa Tariq and Tim Jones, Science x Story consults CMOs on everything from agency selection to positioning

Apr 15, 2026Source

Glitter AI Turns Screen Recordings Into SOPs Automatically, Used by 11,000+ Teams

MarTech Series

AI-powered platform converts screen recordings and voice narration into publish-ready SOPs and training guides for operations teams. Glitter AI (www.glitter.io), an AI-powered documentation and SOP creation platform, announced continued growth as more than 11,000 teams worldwide now use the platform to create standard operating procedures, training guides, and process documentation without manual writing. Every company has […]

Apr 15, 2026Source

Qlik Brings Agentic Execution to Data Engineering

MarTech Series

New capabilities across declarative pipelines, real-time routing, streaming, and emerging agentic experiences help data teams move from manual assembly to faster, more intent-driven delivery of trusted data. Key takeaways: Qlik extends its agentic approach into data engineering: This release takes Qlik’s agentic strategy beyond analytics users and into the teams building, moving, and maintaining trusted […]

Apr 15, 2026Source

Amplitude Names Serial Founder Gab Menachem as CPO

MarTech Series

Hire signals next phase of company’s AI analytics transformation As part of its continued transformation into the world’s leading AI analytics provider, Amplitude, Inc. announced Gab Menachem as its new chief product officer. Menachem founded Loom Systems, an AIOps company that was acquired by ServiceNow in 2020, and has spent the past six years scaling […]

Apr 15, 2026Source

Using local AI-enhanced workflows on AMD Ryzen AI PCs Can Dramatically Reduce Task Completion Time for Professionals

MarTech Series

In our tests of developer and project-management scenarios, AI on new PCs saved 2 or more workdays per week vs. traditional approaches on older PCs Principled Technologies (PT) has released two new reports demonstrating that using AI tools on a modern PC powered by AMD Ryzen AI processors can significantly accelerate routine project-management and development […]

Apr 15, 2026Source

ZoomInfo and Pinecone Bring Real-Time, AI-Powered Contact Recommendations to Go-to-Market Teams

MarTech Series

Pinecone’s unique serverless vector database slab architecture — with Dedicated Read Nodes now generally available — gives customers exceptional price-performance for any use case Pinecone, the leading vector database, announced that its next-generation serverless slab architecture and newly released Dedicated Read Nodes (DRN) are powering real-time, AI-driven contact recommendations for sales and marketing teams. With […]

Apr 15, 2026Source

Message Central Launches VoiceNow to Help Businesses Turn Every Missed Call Into Revenue

MarTech Series

New conversational AI voice agents respond to inbound calls instantly, around the clock, so businesses never lose a high-intent customer to a missed call again. Every business loses revenue it never sees leaving. Not from bad products or weak marketing, but from a phone that rang and went unanswered. Research shows that 78% of customers […]

Apr 15, 2026Source

5W PR Strengthens Crisis PR and Generative Engine Optimization Services to Meet AI-Driven Reputation Demands

MarTech Series

5W PR, one of the largest independently owned PR and digital marketing agencies in the U.S., announced an expanded focus on its crisis communication and Generative Engine Optimization offerings as brands adapt to a new era of AI-driven search, online visibility, and reputation management. As artificial intelligence continues to transform how consumers discover, evaluate, and engage with brands online, 5W is helping clients […]

Apr 15, 2026Source

TechAhead Announces OpenAI Services Partner Status to Help Businesses Accelerate AI Adoption

MarTech Series

TechAhead, an AI-native app and enterprise software development company, announced that it is an OpenAI Services Partner. Through this collaboration, TechAhead will help organizations accelerate the adoption of AI solutions using OpenAI’s models and APIs. TechAhead’s services include advisory, solution design, implementation, and ongoing support to help organizations integrate AI capabilities into their existing systems and business […]

Apr 15, 2026Source

Reimagining Ad Ops: Building a Predictive Future

MarTech Series

For years, Ad Ops teams’ jobs have been defined by urgency. Stuck in reaction mode, employees have had to pivot their day at the drop of an inbox ping, IO change, or tag break. Often, they’ve needed to solve problems almost instantly. However, as automation evolves and data becomes more interconnected, there’s a quiet but […]

Apr 15, 2026Source

TiVo Ads Brings Independent ACR Data Licensing to the UK

VideoWeek

TiVo Ads has today launched its automatic content recognition (ACR) TV data offering in the UK, introducing an independent, measurement-first dataset which the company says is designed to bring greater clarity to cross-platform TV viewing.  TiVo has a long history of making data from its devices available to the wider market, with over 15 years Read More

Apr 15, 2026Source

AI Crowns the Most Beautiful Artworks of All Time for World Art Day

ExchangeWire

A new AI study has attempted to answer in seconds a question that art critics and experts have debated for centuries: what is the world’s most beautiful painting? To celebrate World Art Day, creative data provider DAIVID switched the focus of [...] The post AI Crowns the Most Beautiful Artworks of All Time for World Art Day appeared first on ExchangeWire.com.

Apr 15, 2026Source

Digest: Meta to Overtake Google in Ad Revenue; Publicis Marks 20th Growth Quarter; Freely Launches FAST ‘Spotlight Channels’

ExchangeWire

In today’s Digest, we cover Meta set to overtake Google in ad revenue for the first time, Publicis marking its 20th consecutive growth quarter despite momentum slowing, and Freely launching FAST ‘Spotlight Channels’. The post Digest: Meta to Overtake Google in Ad Revenue; Publicis Marks 20th Growth Quarter; Freely Launches FAST ‘Spotlight Channels’ appeared first on ExchangeWire.com.

Apr 15, 2026Source
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