News
19,354 articles covering the AdTech ecosystem
Nielsen: Broadcasters, pay channels dominate South Korea viewing
Traditional television including broadcasters, pay channels and general pay-TV channels are still driving the largest TV viewing in South Korea, accounting for 70 per cent of total TV viewing, while streaming accounted for 17.8 per cent of total TV viewing in August 2026, according to the latest edition of Nielsen’s The Gauge South Korea. The […]
Goalhanger launches Goalhanger X to build media ecosystems around creators
Goalhanger has announced the launch […] The post Goalhanger launches Goalhanger X to build media ecosystems around creators appeared first on New Digital Age.
The Efficiency Trap. When protecting the bottom line destroys the business above it
Every finance director in MENA can tell you what they saved this year. Far fewer can tell you what those savings are buying. Savings are immediate, measurable and defensible. Growth is uncertain, hard to attribute and usually visible only in hindsight. A cost reduction can be audited. A missed opportunity cannot. The post The Efficiency Trap. When protecting the bottom line destroys the business above it appeared first on New Digital Age.
CTV Focus: Beyond the hype, the real state of commercial TV and why advertisers are misjudging viewership
The definition of TV is changing rapidly, but its fundamental strengths may be misunderstood by many marketers. In a conversation for NDA’s CTV Focus Month, Thinkbox Strategy Director Elliott Millard discusses the reality of viewing habits, the power of addressability, and why TV’s short-term performance power is being overlooked. The post CTV Focus: Beyond the hype, the real state of commercial TV and why advertisers are misjudging viewership appeared first on New Digital Age.
Where Should Platforms Draw the Line on AI-Generated Creator Content?
"The winning model is using AI to scale authentic creators rather than trying to manufacture authenticity."
Piracy in the Crosshairs: Brazil to Launch Campaign Against IP Theft
RIO DE JANEIRO, Brazil – Brazil’s Audiovisual Industry and Commerce Federation (FICA) announced at the Rio Film Festival’s RioMarket the launch at the end of October of an anti-piracy awareness campaign in free-to-air and pay television, radio, out-of-home (OOH) advertising and movie theaters. Local media, telecom and exhibition groups are supporting the campaign by providing […]
How Sprite is refreshing its NBA sponsorship with a global focus
The brand is looking to deepen its connection with basketball culture similar to how Coke drove engagement and sales around the World Cup.
Google Discover To Undergo Dramatic Changes via @sejournal, @martinibuster
Google is planning to reinvent Discover to become an AI Concierge with a tighter integration with YouTube. The post Google Discover To Undergo Dramatic Changes appeared first on Search Engine Journal.
Your First 30 Days As A Growth Leader – The Challenge From Day One
Use your first 30 days as a growth leader to identify where B2B buyers lose trust and rethink the channels meant to engage them. The post Your First 30 Days As A Growth Leader – The Challenge From Day One appeared first on Search Engine Journal.
Has OOH Become One of Ad Tech’s Hottest Categories?
Programmatic pipes and a fresh wave of consolidation have transformed out-of-home into a magnet for strategic buyers. Dealmakers and industry leaders explain why the smart money is heading outdoors… The post Has OOH Become One of Ad Tech’s Hottest Categories? appeared first on ExchangeWire.com.
11 of the Best-Funded GEO Startups Racing to Win AI Search
Profound's $1.8 billion valuation grabbed the headlines, but a crowded field of AI search startups is chasing the same prize: getting brands into AI answers.
Sprite Enlists Nikola Jokić to Take Its NBA Play Worldwide
NBA star Nikola Jokić joins Anthony Edwards in Sprite's campaign that takes the game global.
The state of AI in marketing: Q4 2026
Examining where AI stands in Q4 2026 reveals a key gap: moving beyond basic tools requires systemic change to unlock real business value. The post The state of AI in marketing: Q4 2026 appeared first on MarTech.
How This Golf Training Brand Fixed Its Subpar Attribution
Shane Jackson didn’t set out to be a marketer. A former golf pro and All-American golfer, he bought PureOne Golf, a struggling golf training-aid company in Scottsdale, Arizona, in November 2024. What he got was less a business than a pile of parts: some inventory, a trademark and a website that, by his own estimation, […] The post How This Golf Training Brand Fixed Its Subpar Attribution appeared first on AdExchanger.
TV Budgets Are Following The Wrong Scorecard
The last decade saw television audiences steadily shift from linear toward streaming. The fact that advertising budgets followed isn’t too surprising. If more people are watching streaming, more TV advertising dollars should move there, too, right? But that logic rests on an oversimplification. “The largest share of viewing” and “the most valuable channel for a given […] The post TV Budgets Are Following The Wrong Scorecard appeared first on AdExchanger.
Banks upbeat on AST SpaceMobile
Roth Capital, an investment bank, has reinforced AST SpaceMobile and its share price target of $108 (€96.53) and as its preferred neutral direct-to-device (D2D) partner for Verizon, AT&T & T-Mobile. BNP Paribas also issued a note to clients. Both banks followed SpaceX’s statement that it intended to launch a national cellular service in the US. […]
Ranken named Commissioning Editor at National Geographic
National Geographic has appointed Alex Ranken as Commissioning Editor. He will report to Janet Han Vissering, Senior Vice President, Development & Production, Natural History, within Tom McDonald’s content organisation. Based in the UK, Ranken will commission across the full range of natural history titles, from bluechip to kids and family, as well as emerging formats […]
Amazon Leo service by year-end
According to an update from Amazon Leo, the company recently completed the build of its 1,000th satellite despite having launched just 396 to date. Amazon Leo is waiting for launchers to become available not least its Blue Origin and its New Glenn rocket returning to regular flight status. Amazon Leo said it will start initial […]
Goalhanger launches Goalhanger X creator venture
Goalhanger has launched Goalhanger X, a new model for building complete media ecosystems around creators. Always On with Marina Hyde will be the first creator-led media venture developed through Goalhanger X, launching across editorial, social, long-form and short-form video from day one, before expanding into further formats. Goalhanger X brings together the voice and audience […]
SPI International now Canal+ Content Benelux & Central Europe
SPI International, a Canal+ company, has rebranded as Canal+ Content Benelux & Central Europe, highlighting its focus on creating content, developing channels, shaping new brands and streaming services across the Benelux and Central European markets. “The new name better reflects who we are today, our strategic focus, and our mission to deliver exceptional entertainment experiences […]
Forecast: LatAm M&E market to hit $62bn in 2026
Latin America’s media and entertainment market is forecast to grow by 15.4 per cent in 2026, reaching $62 billion (€55.4bn) in revenues, according to research presented by Omdia at MIPCOM Cannes. The findings highlight the region’s growing importance to the global entertainment industry, with online video accounting for $35 billion, more than half of total […]
Samsung TV Plus launches BBC Studios channels in Europe
Samsung TV Plus has announced a multi-territory agreement with BBC Studios to launch four channels across 11 European markets on its free, ad-supported streaming service. Under the agreement, BBC Lifestyle will launch in Spain, Germany, Switzerland, Austria, Sweden, Norway, Finland, Denmark, the Netherlands, Belgium and Luxembourg. BBC History and BBC Food will launch in Spain, […]
The next era of retail tech — with AI at the core
Retail is changing fast. Discover how AI and mobility are redefining the store of tomorrow.
AI Visibility, is that a thing?
Let me start by stating the obvious. AI visibility is a real thing. The question is what it is worth, and to whom. Three facts are worth agreeing on before we perhaps disagree on everything else. First, some partners are losing traffic. For some partners, almost 50% of the clicks