News
16,113 articles covering the AdTech ecosystem
Findabl.ai Launches AEO Services for AI Search Visibility
Findabl.ai helps businesses improve AI search visibility through Answer Engine Optimization for ChatGPT, Google AI Overviews, Gemini, Claude, and more. Findabl Inc. has launched Answer Engine Optimization services through Findabl.ai, a specialist AEO Agency and AI visibility agent focused on clearer representation across AI-driven search. Business operations include Fort Lauderdale, FL, and Canada, while services […]
LoopMe Expands PurchaseLoop to Turn Brand Campaign Signals Into Measurable Lower-funnel Performance
New capabilities use live brand campaign signals and in-app behavioural data to optimise towards app installs, web acquisitions and ROAS LoopMe, the global leader in brand performance, has announced an expansion of its PurchaseLoop solution with new cost-per-install (CPI) and cost-per-acquisition (CPA) optimisation, enabling advertisers to use audience intelligence generated by their own brand campaigns […]
Microdrama advertising surges as downloads soar: Report
The category has the highest density of advertising creative, with active advertisers on microdrama apps rising by 132% during the first half of the year.
How Fanta’s new Haunted Universe helps turn Halloween into a platform
The Coca-Cola brand’s 2025 Halloween campaign delivered 10 billion impressions with significant engagement and impact on sales.
Google Answers If Some Sites Can Ignore GEO And Just Focus On SEO via @sejournal, @martinibuster
Google explains whether some industries can get away with focusing on search and ignore GEO altogether. The post Google Answers If Some Sites Can Ignore GEO And Just Focus On SEO appeared first on Search Engine Journal.
How To Audit Publisher Websites In 2026
A practical framework for auditing publisher websites in 2026, covering technical SEO, content quality, E-E-A-T, and entity consistency across passive and active discovery channels. The post How To Audit Publisher Websites In 2026 appeared first on Search Engine Journal.
Travel ads need to reach new heights
Travel brand marketing must give consumers more than just the practicalities of researching and booking a holiday.
WPP Media names SVP Creative
It is a new role for the company.
McCann tracks down £54.7m EMR media account
Rail operator's appointment follows a competitive review.
Asda George campaign gives people inside track on best value homeware
Lucky Generals created the campaign.
AudioStack Expands Multi-Model Voice Orchestration, Welcoming Gradium as Latest Roster Partner
AudioStack, the agentic audio production platform for media and advertising, announced Gradium has been added to its roster of voice providers. The addition reflects AudioStack's ongoing investment in providing the largest and most complementary selection of voices, languages, and accents, [...] The post AudioStack Expands Multi-Model Voice Orchestration, Welcoming Gradium as Latest Roster Partner appeared first on ExchangeWire.com.
Fanta’s Big Bet to Own Halloween: An Original Cinematic Universe
Fanta is betting on original entertainment to claim the Halloween season.
The power of connected customer history by Rokt mParticle
Why transaction data alone isn't enough for performance marketing, and how persistent customer profiles change the equation. The post The power of connected customer history appeared first on MarTech.
The terrifying math behind your new AI workforce
Autonomous marketing agents promise massive labor savings, but ballooning API fees and middleware costs can easily break your technology budget. The post The terrifying math behind your new AI workforce appeared first on MarTech.
Stop guessing. Start knowing: why retailers need one pool of inventory.
Stop siloing your inventory. See how one pool reveals true demand and increases margins.
How peak design freed its finance team from manual AR
There are manual approaches to accounts receivable, and then there’s how Peak Design used to do it.
Drop the hysteria. Paid search is here to stay.
Paid search isn't dead. The data shows top brands still invest, outperform and win with search today.
The AOR-or-indie debate is over. The best brands do both.
Brands used to pick one agency partner or the other. The ones pulling ahead now use both. On purpose.
Why smarter DOOH campaigns start with the audience
High-traffic screens are only part of the story. Audience data shows which screens matter most.
“Clients Need to be Brave” and Choose Agencies Based on Ideas Over Price – Buy-Side View with Guerillascope’s Max Kelvin
As agencies seek to win over clients in procurement-driven pitches, certain agency models have increased their reliance on principal media in order to lower their costs. And while proprietary inventory has its advantages when used in moderation, Max Kelvin, Director of Media at independent agency Guerillascope, warns that this model is not necessarily sustainable. In Read More
Thrad’s Inaugural Sponsored Intelligence Summit Sets the Terms for the Answer Economy
Thrad has published the takeaways from its inaugural Sponsored Intelligence Summit, an invitation-only programme which brought brand marketers, agency, and AI publishers together around a single proposition: that AI is not search, and that the answer, not a page of links, [...] The post Thrad’s Inaugural Sponsored Intelligence Summit Sets the Terms for the Answer Economy appeared first on ExchangeWire.com.
What I learned about experiential from Björk’s eclipse festival
Björk’s Echolalia shows why experiential works best when creators start with emotion, not spectacle or scale.
Instagram for TV’s creator campaign makes scrolling a shared experience
Instagram is teaming up with four creators to show how its TV app can turn solo scrolling into a communal experience.
Brand Marketer of the Month—Gap’s Fabiola Torres on how emerging talent, music and co-creation keep the brand fresh
Gap CMO Fabiola Torres discusses the clothier’s new fall campaign and its recent collab with Hailey Bieber.