News
16,113 articles covering the AdTech ecosystem
How YouTube monetization is changing for the platform’s smaller creators
YouTube is raising ad revenue sharing thresholds while brands are pouring more money than ever into creator partnerships on the platform, experts told Ad Age.
Inside Grow Therapy’s ads about living better, not just managing a crisis
KDSP’s “Key Change” spots follow everyday moments where characters catch old patterns and respond differently.
Demodesk Cut Daily Prospect Research From Hours to Minutes with ZoomInfo
The Munich sales software company’s reps now hit a daily quota of five new accounts and 25 new contacts in 10 to 15 minutes, down from two to three hours. ZoomInfo, the all-in-one AI GTM platform, has reported that Demodesk, a Munich-based sales meeting and coaching software company, has cut the time its sales development […]
BlueWhale Research Holds Lead Rejection Under 1% Across 45,000 Leads a Month with ZoomInfo
The B2B lead generation firm uses buying signals and verified contact data to reach the managers actually doing the research, not the executives who delegated it. ZoomInfo, the all-in-one AI GTM platform, has reported that BlueWhale Research, a B2B lead generation firm serving technology companies, delivers more than 45,000 leads a month with a lead […]
Martech Consolidation: Is the Era of the 15,000 Plus Marketing Technology Landscape Coming to an End?
In the last decade, the marketing technology landscape has transformed significantly. What began as a handful of specialized marketing applications has mushroomed into an ecosystem of over 15,000 tools across customer relationship management, marketing automation, analytics, content management, advertising, personalization, customer data, artificial intelligence, search, commerce, and experience management. That growth has given marketing teams […]
MyDataWork for Teams Now Available in AWS Marketplace
Team edition gives customers a faster path to organize their analytical assets, use cases, lineage, value, and AI-readiness context. MyDataWork, the work-context layer for analytics and AI readiness, announced that MyDataWork for Teams is now available in AWS Marketplace. The team edition gives organizations using Amazon Web Services (AWS) a simpler way to purchase and […]
Quadient Digital Delivers Over 20% Q2 Bookings Growth, Driven by AI-Powered Automation and E-Invoicing
Quadient Digital Delivers Over 20% Q2 Bookings Growth, Driven by AI-Powered Automation and E-Invoicing Continued global momentum fueled by enterprise expansion, reinforcing Quadient’s leadership in AI-powered business automation Accelerating customer and partner adoption ahead of France’s e-invoicing mandate Quadient, a global automation platform powering secure and sustainable business connections, announced strong second-quarter performance for its […]
Digest: WPP Hits Back at Whistleblower Suit; Meta Strips Advertisers of Placement Exclusion Controls; Paramount, California Hold Preliminary Warner Bros Talks
In today's digest, we cover WPP's court filing against Richard Foster's whistleblower claims; Meta's latest ad placements move, and more... The post Digest: WPP Hits Back at Whistleblower Suit; Meta Strips Advertisers of Placement Exclusion Controls; Paramount, California Hold Preliminary Warner Bros Talks appeared first on ExchangeWire.com.
Marketers, The Free Token Lunch Is Over. Is Your Stack Ready?
Anthropic just dropped Claude Sonnet 5, reigniting a broader debate about how AI should be priced. Some argue that published token rates no longer tell the full economic story because changes in token consumption and model behavior, such as the use of reasoning tokens, can materially affect real-world costs. Meanwhile, other alternatives like Fable 5 […] The post Marketers, The Free Token Lunch Is Over. Is Your Stack Ready? appeared first on AdExchanger.
Media Buying Briefing: Legal woes can hurt a holdco, but will it matter to clients?
WPP is feeling the heat from several directions in courts of law. But will clients actually care, or think of leaving? Possibly not.
The IAB is developing a framework to tackle AI advertising measurement
The IAB is developing a framework to solve a big challenge in advertising: how to measure and assign credit when ads influence AI agents.
The new AI playbook: The rules brands are setting around customer-facing content
For some brands, AI platforms and services are proving to be game-changing for their ability to speed up creative processes, and save money.
OpenAI is sharpening its focus on enterprise advertisers
The company is hiring a dedicated marketing role aimed at positioning OpenAI as a 'premium advertising platform for the world’s marketers'.
WTF are fandoms, and why are marketers chasing them?
Marketers want more than customers. They're chasing fandom to turn audiences into communities.
Ad Tech Without Profit; What’s With The MaxxMaxxing?
Say hello to the Charity Action Network; marketers are maxxing like everyone else; and Discord is trying to gamify its ads. The post Ad Tech Without Profit; What’s With The MaxxMaxxing? appeared first on AdExchanger.
Kroger, TikTok Tap Creators to Battle Shopper Forgetfulness
CANNES, France — The gap between product discovery and purchase represents billions in lost sales for consumer brands. Creators spark interest, but interest fades fast without reinforcement. That problems is the focus of a new collaboration between Kroger Precision Marketing and TikTok, which aims to bridge the chasm between scrolling and shopping by pairing creator […]
Amazon’s Julie Haleluk: Live Commerce Is Still in Its Infancy. Brands Should Move Now Anyway
CANNES, France — Live commerce’s mix of real-time streaming video viewing and online shopping hasn’t quite reached mainstream adoption in the U.S. But that early-stage status is precisely what makes it strategically valuable for brands willing to move before the format becomes crowded. “Live shopping on Amazon is a very interesting creative advertising format. It […]
Dr. Dre Says the Only People Who See AI as a Threat Are Those ‘Who Have Trouble Creating’
Dr. Dre, the legendary hip-hop producer and performer, sees AI as another tool in the music-tech toolbox akin to synthesizers — and asserted that only people “who have trouble creating” are afraid of AI. Dre, founder of the Aftermath record label and co-founder and CEO of Apple’s Beats, said that he doesn’t see AI “as […]
Spam Update, Generative UI In AIOs, Reddit Drop – SEO Pulse via @sejournal, @MattGSouthern
Google's August spam update rolls out as generative UI reaches AI Overviews, websites get a new button, and Reddit's ChatGPT citation share falls. The post Spam Update, Generative UI In AIOs, Reddit Drop – SEO Pulse appeared first on Search Engine Journal.
Is Patreon planning to challenge YouTube and TikTok? CEO says the “current version of the web is a failed promise for creators and fandoms” amid rollout of 30 content tools
A month after saying that “AI has fundamentally transformed the tech industry” to explain why Patreon laid off 20% of its workforce, CEO Jack Conte now says the “current version of the web is a failed promise for creators and fandoms.” His plan to fulfill that promise involves rolling out 30 new and revamped features […] Visit Tubefilter for more great stories.
After becoming China’s answer to YouTube, BiliBili has its eyes on the rest of the world
Can one of China's biggest video hosting sites compete with the titans of the Western tech industry? BiliBili is about to find out. The 17-year-old entertainment hub, which ranks among the top 100 most-visited webpages in the world, is expanding. After developing a reputation as the Chinese version of YouTube, BiliBili is looking to compete across the globe by launching an international platform and hiring in key regions. In China, where YouTube is banned, BiliBili is a gateway to local audiences. Visit Tubefilter for more great stories.
Brazil’s LiveMode was a big winner at the World Cup. Now it’s coming for Europe’s biggest leagues.
The English Premier League returns for a new season on August 21, and two days later, a Portuguese-language broadcast partner will kick off an innovative strategy. The August 23 tilt between Manchester City and Bournemouth will be the first Premier League match aired by LiveMode, the parent company of record-breaking Brazilian channel CazéTV. In Brazil and Portugal, LiveMode will broadcast one Premier League match per week for free on YouTube. The company founded in 2017 by Edgar Diniz and Sérgio Lopes has also acquired partial broadcast rights for the UEFA Champions League, which is widely regarded as the world's biggest international club football competition. Visit Tubefilter for more great stories.
Would you sacrifice 6 years of your life to spend 4 days playing GTA VI?
A decade ago, this would have been a surreal headline from The Onion, but in 2026, it’s actual reality: A U.S. Army unit based in Georgia is offering soldiers a four-day leave pass to play Grand Theft Auto VI if they reenlist for up to six years. And 20 people have already accepted the pass, […] Visit Tubefilter for more great stories.
Have you heard? ‘The Guild’ breaks records, Salish Matter goes to Chipotle, and LeBron tees off.
Each week, we handpick a selection of stories to give you a snapshot of trends, updates, business moves, and more from around the creator industry. This week, a legendary web series adds another record, a Gen Alpha favorite is slinging quesadillas, and a fast-growing YouTube channel is all about LeGolf. Creator commotion The Guild has become the biggest Kickstarter film campaign of all time. When Felicia Day's iconic web series returned with a crowdfunding campaign for a feature film, we knew Ren Faire'd would be a big deal. We didn't know it would be this big. After raising over $5.8 million, The Guild's Kickstarter broke platform records. Take that, Veronica Mars! Visit Tubefilter for more great stories.