5,802 articles covering the AdTech ecosystem
In today’s Digest, we cover Meta set to overtake Google in ad revenue for the first time, Publicis marking its 20th consecutive growth quarter despite momentum slowing, and Freely launching FAST ‘Spotlight Channels’. The post Digest: Meta to Overtake Google in Ad Revenue; Publicis Marks 20th Growth Quarter; Freely Launches FAST ‘Spotlight Channels’ appeared first on ExchangeWire.com.
CMO Craig Brommers details the next chapter of a tie-up that proved highly successful — and controversial — for the Gen Z denim retailer.
After its controversial campaign with Sydney Sweeney last year, American Eagle is partnering with the actress again this summer.
ADWEEK spoke to the actress about the new ‘Syd for Short’ campaign, which follows the polarizing but successful 'Sydney Sweeney Has Great Jeans'
The Chicago law firm Keller Postman is among the pioneers – Partner and Co-Founder Ashley Keller would say the pioneer – of mass arbitration lawsuits. The practice sprang up in response to a corporate tactic whereby customers, subscribers or anyone who signs a contract with a business is defaulted, in the fine print, to a […] The post For Google Advertisers Who Overpaid The Monopoly – Don’t Hate, Arbitrate appeared first on AdExchanger.
Forbes is launching a wine-focused vertical, commerce site and membership program to grow consumer revenue and offset declining traffic.
This week’s Future of TV Briefing looks at an AI tool developed by a team including several Netflix employees that could presage the evolution of virtual product placements.
A comment engagement strategy is in vogue because audiences are no longer enamored by highly polished social media posts.
OpenAI’s ads manager is being tested. Here’s what it can (and can’t) do yet.
Getting Off Track So much for privacy controls. According to a recent report, Microsoft, Meta and Google ignored users’ opt-out preferences, violating state regulations. Despite the addition of the Global Privacy Control (GPC) system, which informs websites when a user has opted out of data collection for certain purposes, the audit observed Google honoring that […] The post Cookies, Whether You Want Them Or Not; Feeding The ‘Industry Plants’ appeared first on AdExchanger.
Thank you to everyone who joined us for the Financial Realities session in February.
An investor-focused preview of Q1 2026 earnings season for publicly traded AdTech companies, analyzing consensus estimates and key metrics to watch including CTV revenue growth, international expansion, and AI-driven product monetization. The piece notes that The Trade Desk's Kokai AI platform adoption rate is the single most-watched metric among buy-side analysts. It also examines Magnite's SpringServe integration progress and PubMatic's identity solution traction.
A Google Search Console glitch resulted in a message to site owners implying that impressions have only just started being reported. The post New Google Search Console Message Glitch Gives SEOs A Scare appeared first on Search Engine Journal.
Charlie Rudd, chief executive of Publicis Groupe UK’s Creative Practice, is the Advertising Association’s first vice-president.
Two ads for Lidl and Iceland were banned, while ads for On The Beach and German Doner Kebab were found to be compliant.
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Higgsfield AI's Mahi de Silva reveals how creativity barriers are coming down at ADWEEK's Social Media Week.
NEW YORK – Publisher partnerships must span content, technology, and advertiser relationships rather than focusing on single capabilities, as premium content varies based on individual viewer perception and contextual relevance. “Between content, technology, and advertising relationships, I think a partner that really drives the most value is the one that can span all three,” Kevin [...]
SAN JUAN, Puerto Rico – Lou Paskalis has a characteristically blunt assessment of artificial intelligence’s growing appetite for content, likening it less to innovation and more to a well-organized heist. “The reason that I think the IAB is correctly calling AI scraping an existential threat to publishers is because it is routinized theft,” the advertising [...]