News

Nikka Whisky - Dear Difference - 2m

Reporters Without Borders - A Mother’s Commentary - 1m04s

Senatur - Santa Maria Pueblo Hotel - 2m15s

Skims’ new endorser is Will Ferrell’s golf character from ‘The Hawk’

The fictional golfer models new menswear in a campaign ahead of Netflix’s “The Hawk” premiere.

Skims - One More Round - 24s

Here’s Why NBCUniversal Is Splitting From Comcast

Comcast and NBCUniversal executives explained the decision to split came down to a rapidly changing landscape.

Some Unilever Brands Are Going All in on Social Marketing

CMO Leandro Barreto reveals 4 big learnings from the CPG’s $4.5B budget shift.

The Future of TV Is Connected

This post was created in partnership with Philo As streaming audiences splinter and platforms consolidate, some players are making an ambitious bet: that the future of TV looks a little […]

AI Is Changing How Consumers Discover Products

This post was created in partnership with InMobi The next shopping journey may begin before consumers even think to search. During an ADWEEK House Cannes Lions fireside chat co-hosted with […]

Why Desire Is an Emerging Competitive Advantage

This post was created in partnership with Havas Key takeaways Brand growth depends on much more than visibility. Outperforming brands are the ones people truly want and actively choose, trust, […]

When best-of-breed stacks become too complex to manage

Custom integrations can unlock flexibility, but growing maintenance costs and data issues can quickly outweigh the benefits. The post When best-of-breed stacks become too complex to manage appeared first on MarTech.

The most valuable AI skill takes 10 minutes a week

Mastering one AI platform matters less than regularly testing what's new and recognizing when the technology changes. The post The most valuable AI skill takes 10 minutes a week appeared first on MarTech.

Agentic AI is rewriting martech economics and infrastructure

A single afternoon of tool-calling can eat a $20 monthly subscription. The fix isn't using fewer tools, it's changing where your data lives. The post Agentic AI is rewriting martech economics and infrastructure appeared first on MarTech.

Where synthetic data fits into customer research

Validate AI-generated insights, establish governance, and prioritize real-world research where it delivers the greatest value. The post Where synthetic data fits into customer research appeared first on MarTech.

Ad Performance And Politics Steered Brand Dollars Away From LGBTQ+ Communities – But The Pendulum Will Swing Back

While the current administration has discouraged many marketers and organizations from showing support for the LGBTQ+ community, including during Pride month. But media and ad experts say that the community's growth in size and purchasing power will attract marketers that want to connect with this community the right way. The post Ad Performance And Politics Steered Brand Dollars Away From LGBTQ+ Communities – But The Pendulum Will Swing Back appeared first on AdExchanger.

PrivacyHawk Launches Enterprise Service to Reduce Shadow Digital Footprint and Third-Party Breach Risk

New product gives organizations full visibility into employees’ hidden digital footprint and automates data deletion across thousands of external services PrivacyHawk, the transparency-first data privacy company, announced the general availability of PrivacyHawk Enterprise a first-of-its-kind solution that identifies and eliminates the shadow IT accounts, abandoned SaaS subscriptions, and forgotten third-party services quietly exposing organizations to […]

InboxAlly Announces New Insights on Improving Sender Reputation for Marketing Success

How Brands Can Protect Their Inbox Placement and Maximize Campaign ROI InboxAlly, an award-winning email deliverability platform, is shedding light on the often-overlooked factor that can make or break email marketing campaigns: sender reputation. With approximately 21% of legitimate marketing emails never reaching their intended inboxes, understanding sender reputation is crucial for marketers aiming to optimize their email […]

CLEAR to Strengthen Caller Verification in Contact Centers with AWS

CLEAR1 helps organizations verify callers before they reach a live agent, reducing fraud and streamlining support operations CLEAR, the secure identity company, announced an integration with Amazon Web Services (AWS) to bring CLEAR1, CLEAR’s secure identity platform, to contact centers powered by Amazon Connect. The integration allows organizations to verify a caller’s identity before or […]

Vmake Labs Launches AI Video Translator with Dubbing, Lip Sync, Voice Matching, and 4K Enhancement

Vmake Labs, an AI Social Video Studio, has announced its AI Video Translator, a specialized workflow that helps creators, marketers, ecommerce teams, and video studios convert existing content into multilingual versions without starting it from scratch. The system brings translation, dubbing, voice consistency, lip sync, and video enhancement into a single workflow through the editor. Where […]

WSI Partners with SE Ranking to Help Clients Navigate the AI Search Era with Greater Visibility

As AI-generated search results reshape how buyers discover brands online, many businesses are losing visibility into where they appear, how they are found, and what is influencing performance. To help clients respond with greater clarity, WSI has partnered with SE Ranking, an SEO and AI visibility platform used by more than one million businesses, agencies, […]

Sprinklr Named Exemplary in the 2026 Customer Experience Management Buyers Guide by ISG Research

ISG Research recognizes Sprinklr’s Unified-CXM platform for strength across AI, analytics, and customer journey management. Sprinklr, the definitive, AI-native platform for Unified Customer Experience Management (Unified-CXM), announced that it has been named an Exemplary Provider in the 2026 ISG Buyers Guide™ for Customer Experience Management and recognized as a Leader in Capability, one of only three providers […]

Why Internal Links Quietly Decay & How To Reclaim The Equity You’re Losing

Your internal link structure gradually loses effectiveness as new content pulls equity away from important pages. The post Why Internal Links Quietly Decay & How To Reclaim The Equity You’re Losing appeared first on Search Engine Journal.

An Under-16s Social Media Ban Will Have Unintended Consequences, says Ian Russell

The week before this year’s Cannes Lions, the UK government announced plans to ban under-16s from social media in an effort to protect young people from online harms. But Ian Russell, Co-Founder and Chair of the Molly Rose Foundation, says that while there may be benefits to such a ban, there will also be unintended Read More

The Bigger You Are, The Harder Platformisation Becomes

This year in Cannes, independent agency PMG took over the Miramar Beach location previously occupied by WPP, running an AI & Tech Sandbox throughout the week. PMG has always described itself as a platform company with tech and AI at its core, and as other agencies pivot towards becoming tech platforms, the speed of evolution Read More