News

Vertical Media on Track to Generate $150 Billion in 2026 as the Booming Sector Fights Crowded Content Field and High Subscriber Acquisition Costs

There’s no doubt that 2026 will go down as a milestone year for the growth in popularity of vertical media content in the U.S. The sector is booming but still incredibly diffuse. That will change as microdramas and other formats proliferate and generate more advertising, subscription and in-app purchase revenue. Those are among the conclusions […]

LISTEN: Amazon Courts Creators to Build Businesses and Scale the Attention Economy for Brands

On today’s episode of Variety‘s “Strictly Business” podcast, Matt Sandler and Angie More of Amazon explain how the digital behemoth is diving in to the creator economy to build business and bring scale in ad buying to big brands. Sandler, who is Amazon’s general manager of creator services, and More, head of creator ad partnerships, […]

TikTok to Pay $400 Million to U.S. Government to Settle Lawsuit Alleging App Violated Child-Safety Law

TikTok, the company behind the popular short-form video app, has agreed to pay $400 million to settle a U.S. government lawsuit alleging that a predecessor app violated the country’s Children’s Online Privacy Protection Act (COPPA). The Justice Department announced the settlement with TikTok and China-based ByteDance on Friday. Under the terms of the agreement, TikTok […]

AI Mode Queries Are 3X Longer – Why Your Page Should Lead With The Answer via @sejournal, @gregjarboe

One year of AI Mode data shows people asking questions, not typing fragments, which is why the lead-first paragraph now beats the narrative arc. The post AI Mode Queries Are 3X Longer – Why Your Page Should Lead With The Answer appeared first on Search Engine Journal.

Premier League and WSL 2026 round-up: Betfred, Rimmel, Coca-Cola, Formation Games, Betway and more

The football season kicks off today.

Audi cars sneak into Silverstone in playful campaign

The work was created by BBH London.

Formula E's Ellie Norman: creator marketing 'starts from a position of trust'

The CMO shares how creators, alongside a new partnership with Disney+, are helping the sport reach new viewers.

WPP hits back at Foster lawsuit as 'naked attempt' to seek 'exorbitant payout'

Holding company made the claims in an application to “seal” Richard Foster's recently amended claims against it.

Watch the newest commercials from Kohl’s, Hallmark+, Cracker Barrel and more

Kohl’s Mom (Ellie Kemper) says, “Kohl’s back-to-school deals are so good, my receipt just stole a prime spot on the fridge. Sorry, kids.”

Week of Aug 10 Cable News Ratings: CNN Grows in Demo

Fox News was No. 1 in both dayparts.

How to Make AI Your Creative Superpower with Native Foreign’s Nik Kleverov

Turning impossible ideas into brand stories that resonate.

In off price, Ross is the new boss

Store comps at the off-price retailer soared 10% in Q2, thanks to new and returning customers, in sharp contrast to major rival TJX Cos.

‘GTA 6’ Developer Rockstar Games Subpoenas Microsoft, Discord Amid Leaks

Rockstar Games parent company Take-Two Interactive filed requests with a federal court for subpoenas seeking information from Microsoft and Discord regarding gameplay leaks for its eagerly anticipated “Grand Theft Auto 6” — coming more than three months ahead of the game’s release. Per the documents, filed with the U.S. District Court for the Southern District […]

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Week of Aug 10 Evening News Ratings: WNT Regains First in Demo

WNT was the only broadcast up in total viewers and the demo.

The Friday Checkout: Walmart and Target each put a unique spin on grocery

In reporting their latest earnings, the retailers made clear that they depend heavily on their food and beverage businesses as they look to stand out to consumers.

Cyclospora outbreak is crimping produce sales, data shows

More than 6.5 million households stopped buying salad mixes and kits during the month that ended July 26, according to Numerator.

Victoria’s Secret reshapes tech leadership

Former Foot Locker executive Adrian Butler will oversee technology and former Starbucks CTO Gerri Martin-Flickinger will sit on the board.

Home Depot rolls out express delivery in 3 hours or less across US

The service covers thousands of SKUs and uses more than 2,000 U.S. stores as fulfillment hubs.