News
19,366 articles covering the AdTech ecosystem
Netflix Is Laying Off 5% Of its Staff: Report
Netflix is planning to lay off about 5% of its staff, Variety reports, quoting Puck News. The story, which is based on anonymous sources, says the layoff is part of a restructuring that could be announced as early as next week. Netflix had roughly 16,000 full-time employees at the end of last year, and a 5% reduction would mean 800 jobs are being eliminated.
Justice Department Proves Networks Over White House Pool Cutoff
The Justice Department has launched a probe into whether ABC, CBS, CNN, NBC and Fox News violated federal antitrust laws when they suspended their pool coverage of President Trump after the White House banned CNN, MS NBC and Politico, The New York Times reports. “Group boycotts among commercial competitors can violate the Sherman Act,” wrote Emily Covington, a spokesperson for the department. But William E. Kovacic, a former chairman of the Federal Trade Commission, commented, “The critical ingredient in successful antitrust cases is to demonstrate that there is unmistakably a commercial motive and that the commercial motive predominates. And I don’t think they would ever be able to do that here.”
For some publishers, agentic advertising is still a question of ROI
Despite the hype around agentic media buying, some publishers remain skeptical of its potential to deliver meaningful revenue.
Media Buying Briefing: Synthetic audience adoption by agencies and clients takes off
Agencies like Goodway Group are incorporating synthetic data stacks into media planning, while clients use the tech for product design and creative strategy.
‘An important capability for us’: PepsiCo CEO on Publicis switch
Pepsico’s Ramon Laguarta used a recent appearance in front of investors to champion the company’s decision to hand its global media account to Publicis Groupe.
Welcome to Creator University: Inside the colleges building creator economy programs
As more young folks seek to enter the creator economy, universities are offering classes covering every layer of the still-growing ecosystem.
Ad industry tallies early losses from Apple’s Safari tracking block
A week after Apple’s Safari block, the ad industry is still waiting for the other shoe to drop.
Newsletters Get Cozier With Advertising; Convoluted Creative File Names Are Kaput
Substack and behiiv are looking at programmatic; AI makes metadata more important than ever; and can Skydance compete with big tech? The post Newsletters Get Cozier With Advertising; Convoluted Creative File Names Are Kaput appeared first on AdExchanger.
IAB’s Collin Colburn: Creators and Retail Media Need to Realize How They’re ‘Complementary’
Commerce media is at a definitional fork in the road. One path leads toward a world where commerce signals inform all forms of advertising. The other keeps it as a distinct vertical defined by first-party data, proximity to consumer experiences, and owned surfaces to monetize against. The IAB’s Collin Colburn thinks both definitions are valid […]
Meta removes access verification for developers
The company is retiring a separate access review process for third-party apps and will rely on Business Verification and App Review instead.
Meta publishes post to counter data center concerns
The company released an overview from creator Tom Shaw addressing public apprehensions about water usage, energy bills and local job impacts.
There is no viable case for widespread generative AI access
Despite the push to incorporate artificial intelligence into every aspect of social media and online life, the risks far outweigh AI’s narrow use case.
Social media platforms have not ruled out execution livestream
U.S. Secretary of Defense Pete Hegseth proposed that a December military execution be livestreamed, and many platforms have not yet weighed in, per The Verge.
X re-builds its third-party usage showcase
The platform’s relaunched exhibit website lists official partners, agentic use cases and more in an effort to inspire developers to integrate X data into their apps.
Creator Dhar Mann on Partnering With Hollywood Studios and His Vision for Creator City in Los Angeles
At content showcase Mipcom on Sunday, creator Dhar Mann – who has 170 million followers on YouTube – spoke about his partnerships with Hollywood studios, how he intends to launch one new series every single month on his YouTube channel, and his vision for Creator City in Los Angeles. In some respects, Mann’s production company […]
Report: Kids’ programmes increasingly inspired by social media
Glance, a specialist in TV and video market intelligence, has presented its MIPJUNIOR 2026 keynote exploring ‘Next-Gen Viewing: Trends Shaping Children’s Content’ at the Palais des Festivals, Cannes. In the session, Glance’s International Research Manager, Romy Nicolas, drew on official audience measurement data and specialist VoD tracking across key markets to reveal how, when and […]
Endemol Shine Brasil, Globo collabroate on new IPs
Endemol Shine Brasil, part of Banijay Latin America, a specialist in Brazilian entertainment, and Globo, the Latin American media company, have entered into a partnership to co-create new formats. Endemol Shine Brasil and Globo have already delivered some of Brazil’s most recognised entertainment hits Big Brother Brasil, No Limite (Survivor), The Masked Singer, Dança dos […]
Italy: Antitrust warns broadcasters against excessive football prices
The Italian Competition Authority (AGCM) has given its green light to Italy’s Football League marketing framework for domestic TV rights covering the 2029/30 through 2033/34 seasons but attached strict conditions aimed at lowering costs for fans. While acknowledging the League’s financial goals – currently targeting an increase from the baseline €900 million per season to […]
Google Is Hiring To Generate AI Content For Discover via @sejournal, @MattGSouthern
Open job listings describe teams that generate and recommend AI content for Discover, plus a design lead to turn it into a proactive concierge experience. The post Google Is Hiring To Generate AI Content For Discover appeared first on Search Engine Journal.
Anthropic Says Claude Bypassed Site Limits During Internal Tests via @sejournal, @MattGSouthern
Anthropic cut live web access for internal evaluations after Claude submitted real forms and worked around website restrictions. The post Anthropic Says Claude Bypassed Site Limits During Internal Tests appeared first on Search Engine Journal.
Creator Marketing’s $44 Billion Question: Can the Industry Finally Fix Its Plumbing?
Practitioners have already bought in, but the boardroom isn’t quite ready. That may be why creator advertising, despite tripling in value over five years, still struggles to command the same budget confidence as established media channels. The solution, according to one industry leader, won’t be found in dialling up creativity. Making creator media easier to […]
Ad Industry Must Speak Same Language Before AI Takes Over: IAB’s Jamie Finstein
Ask five advertising executives to define connected television, streaming video and digital video, and you may get five different answers, six competing acronyms and a request to schedule a follow-up meeting. The industry’s increasingly creative approach to terminology has made comparing video inventory a challenge for advertisers and publishers. Now that artificial intelligence is preparing […]
Novig expands controversial Sydney Sweeney campaign as trading volume triples
Novig's number of active traders increased 96% month over month and 260% year over year in September, according to the company.
‘Squadron 42’ Video Game Release Nears as Cloud Imperium Opens Steam Wishlist
Cloud Imperium Games’ “Squadron 42” is now available to wishlist on Steam ahead of its planned Q2 2027 release. The single-player sci-fi adventure game is set in the year 2945, as the United Empire of Earth is threatened by outlaws and hostile aliens alike. Players enlist as a rookie in the UEE Navy and embark […]