News
19,397 articles covering the AdTech ecosystem
Digest: OpenAI Wants ChatGPT Ads in Agency Media Plans; Xbox Launches Film and TV Division
In today’s MadTech Daily, we discuss OpenAI targeting a permanent place in agency ad budgets, Xbox launching a film and TV division, and advertising spend dropping 3.4% in August. The post Digest: OpenAI Wants ChatGPT Ads in Agency Media Plans; Xbox Launches Film and TV Division appeared first on ExchangeWire.com.
Why Comic Relief scored with its newest purpose marketing effort, but Athleta did not
Purpose marketing expert Thomas Kolster on what works—and what doesn’t—in recent purpose ads.
Google Opens AI Mode to Prescription Drug Ads
The test, which began this month, brings one of advertising's most regulated categories into Google's AI answers.
X rebuilds its third-party usage showcase
The platform’s relaunched exhibit website lists official partners, agentic use cases and more in an effort to inspire developers to integrate X data into their apps.
When Data Providers Get Acquired, Neutrality Has To Be Proven, Not Promised
Infillion’s acquisition of Foursquare is the latest sign that the ad tech market is reorganizing around companies that can combine data, media execution and measurement within a single platform. The strategic rationale is clear: Foursquare brings a substantial location intelligence business, while Infillion already owns MediaMath and has expanded its data capabilities through Gimbal and […] The post When Data Providers Get Acquired, Neutrality Has To Be Proven, Not Promised appeared first on AdExchanger.
Creator Network Offers A Low CPM To Brands, But There's No Rate Card
FindClout, a New York-based creator network, provides lower pricing than other networks and ad platforms., according to an analysis by Good Day Media. But it does so without a rate card or reach number. Brands are provided with a ceiling and a guaranteed floor of views. According to the analysis, CPMs on typically run from eight cents to two dollars per thousand views depending on format. Findclout claims it runs campaigns across all major sports, finance, trading and news page in the US.
Coalition Challenges FCC On Repeal Of Media Consolidation Rule
A coalition of labor unions and nonprofit groups have filed a petition with the Federal Communications Commission, challenging the FCC’s recent repeal of its long-time rule that limited consolidation among television broadcasters, Common Dreams reports. With this new rule, can seize more control over local news stations, the petition argues. It adds that the repeal us “plainly contrary to law and violates core administrative law principles,” and that only Congress can make such a change.
Netflix Is Laying Off 5% Of its Staff: Report
Netflix is planning to lay off about 5% of its staff, Variety reports, quoting Puck News. The story, which is based on anonymous sources, says the layoff is part of a restructuring that could be announced as early as next week. Netflix had roughly 16,000 full-time employees at the end of last year, and a 5% reduction would mean 800 jobs are being eliminated.
Justice Department Proves Networks Over White House Pool Cutoff
The Justice Department has launched a probe into whether ABC, CBS, CNN, NBC and Fox News violated federal antitrust laws when they suspended their pool coverage of President Trump after the White House banned CNN, MS NBC and Politico, The New York Times reports. “Group boycotts among commercial competitors can violate the Sherman Act,” wrote Emily Covington, a spokesperson for the department. But William E. Kovacic, a former chairman of the Federal Trade Commission, commented, “The critical ingredient in successful antitrust cases is to demonstrate that there is unmistakably a commercial motive and that the commercial motive predominates. And I don’t think they would ever be able to do that here.”
For some publishers, agentic advertising is still a question of ROI
Despite the hype around agentic media buying, some publishers remain skeptical of its potential to deliver meaningful revenue.
Media Buying Briefing: Synthetic audience adoption by agencies and clients takes off
Agencies like Goodway Group are incorporating synthetic data stacks into media planning, while clients use the tech for product design and creative strategy.
‘An important capability for us’: PepsiCo CEO on Publicis switch
Pepsico’s Ramon Laguarta used a recent appearance in front of investors to champion the company’s decision to hand its global media account to Publicis Groupe.
Welcome to Creator University: Inside the colleges building creator economy programs
As more young folks seek to enter the creator economy, universities are offering classes covering every layer of the still-growing ecosystem.
Ad industry tallies early losses from Apple’s Safari tracking block
A week after Apple’s Safari block, the ad industry is still waiting for the other shoe to drop.
Newsletters Get Cozier With Advertising; Convoluted Creative File Names Are Kaput
Substack and behiiv are looking at programmatic; AI makes metadata more important than ever; and can Skydance compete with big tech? The post Newsletters Get Cozier With Advertising; Convoluted Creative File Names Are Kaput appeared first on AdExchanger.
IAB’s Collin Colburn: Creators and Retail Media Need to Realize How They’re ‘Complementary’
Commerce media is at a definitional fork in the road. One path leads toward a world where commerce signals inform all forms of advertising. The other keeps it as a distinct vertical defined by first-party data, proximity to consumer experiences, and owned surfaces to monetize against. The IAB’s Collin Colburn thinks both definitions are valid […]
Meta removes access verification for developers
The company is retiring a separate access review process for third-party apps and will rely on Business Verification and App Review instead.
Meta publishes post to counter data center concerns
The company released an overview from creator Tom Shaw addressing public apprehensions about water usage, energy bills and local job impacts.
There is no viable case for widespread generative AI access
Despite the push to incorporate artificial intelligence into every aspect of social media and online life, the risks far outweigh AI’s narrow use case.
Social media platforms have not ruled out execution livestream
U.S. Secretary of Defense Pete Hegseth proposed that a December military execution be livestreamed, and many platforms have not yet weighed in, per The Verge.
X re-builds its third-party usage showcase
The platform’s relaunched exhibit website lists official partners, agentic use cases and more in an effort to inspire developers to integrate X data into their apps.
Creator Dhar Mann on Partnering With Hollywood Studios and His Vision for Creator City in Los Angeles
At content showcase Mipcom on Sunday, creator Dhar Mann – who has 170 million followers on YouTube – spoke about his partnerships with Hollywood studios, how he intends to launch one new series every single month on his YouTube channel, and his vision for Creator City in Los Angeles. In some respects, Mann’s production company […]
Report: Kids’ programmes increasingly inspired by social media
Glance, a specialist in TV and video market intelligence, has presented its MIPJUNIOR 2026 keynote exploring ‘Next-Gen Viewing: Trends Shaping Children’s Content’ at the Palais des Festivals, Cannes. In the session, Glance’s International Research Manager, Romy Nicolas, drew on official audience measurement data and specialist VoD tracking across key markets to reveal how, when and […]
Endemol Shine Brasil, Globo collabroate on new IPs
Endemol Shine Brasil, part of Banijay Latin America, a specialist in Brazilian entertainment, and Globo, the Latin American media company, have entered into a partnership to co-create new formats. Endemol Shine Brasil and Globo have already delivered some of Brazil’s most recognised entertainment hits Big Brother Brasil, No Limite (Survivor), The Masked Singer, Dança dos […]