5,807 articles covering the AdTech ecosystem
Instaleap’s partnerships with major grocers such as Cencosud in Latin America and Continente in Portugal will help Instacart scale outside of the U.S.
The discount retailer is bringing the in-store media offering to about 6,000 locations through a new partnership with QSIC.
The store will be one of five city-owned food stores Mayor Zohran Mamdani has promised to debut before his term ends.
The grocer saw identical sales growth of less than 1% in Q4 and recorded a $480 million net loss that reflects the cost of a deal to settle opioid-related claims.
In addition to integrating its assortment with the chatbots, the bridal retailer will audit its inventory to make it more suitable for AI shopping experiences.
In the role, longtime company veteran Aujsha Taylor will oversee the banner’s merchandising strategies, product innovation and growth initiatives.
First training cohort draws 1,500-plus signups as enterprise teams turn to structured AI workflows that deliver up to 95% time savings Optimizely, the leading digital experience platform (DXP) provider, today shared new data from its Opal University program, highlighting growing momentum for Optimizely Opal, its agent orchestration platform for marketing and digital teams, and signaling increased demand for […]
Optimizely recognized as a Leader for the ninth consecutive year as the CMP category shifts from AI assistance to AI execution Optimizely, the leading digital experience platform (DXP) provider, today announced it has been named a Leader in the 2026 Gartner® Magic Quadrant™ for Content Marketing Platforms. Gartner recognized Optimizely as a Leader for the […]
New Server-to-Server Risk Intelligence APIs strengthen IDAnchor’s threat attribution and decision-ready risk intelligence across the mobile lifecycle. Appdome, the leader in protecting the mobile economy, announced that its IDAnchor™ device identity and reputation product is now powered by a suite of new, Appdome-provided, server-to-server Risk Intelligence APIs. The new APIs provide operational reputation data and […]
The group delivered its 20th consecutive quarter of growth in Q1 despite the Middle East conflict, which executives said hasn’t rattled client spending.
Publicis chief executive states strategy is “polar opposite” of its peers.
FreeWheel, the leading global technology platform for the streaming advertising ecosystem, today (14th April, 2026) announced the launch of Context Engine, a new AI-driven feature within FreeWheel’s Streaming Hub that helps advertisers align ads to relevant premium video content with greater ease, [...] The post FreeWheel’s AI-Driven Context Engine Enables Global Contextual Targeting Across Premium Video appeared first on ExchangeWire.com.
Locala today (14th April, 2026) announced the launch of Planning Agents, a new evolution of its platform designed to bridge the gap between advanced strategy and real-world activation. By bringing together proprietary signals, strategic reasoning, and activation readiness within a [...] The post Locala Unveils Planning Agents That Push Agentic Advertising Beyond Automation appeared first on ExchangeWire.com.
Robinson said her next move will be focused on IP.
Chick-fil-A promotes its new limited-time Strawberry Hibiscus drinks.
ADWEEK’s Social Media Week kicked off with a bang as social media star Dhar Mann gave away a $1000 Old Navy gift certificate to a lucky participant.
At ADWEEK’s Social Media Week, Snap’s global vp of of smb and mid-market Sidharth Malhotra revealed 3 things he’s noticed help sellers overcome the totally fragmented path consumers take—at least on Snap.
LeadHaste data from 10M+ cold emails shows AI-personalized outreach hits 3.2% reply rates, 2-3x the industry average. New performance data from managed outbound firm LeadHaste, drawn from more than 10 million B2B cold emails sent across multiple industries, shows that AI-personalized cold email campaigns consistently achieve positive reply rates of 3.2% – two to three […]
Seattle-based company helps marketers better understand and improve AI search visibility, and prepare for agentic commerce and LLM-based advertising The Parsnipp platform uses and builds persona-based agents that model more realistic user interactions through multi-turn LLM conversations, moving beyond early GEO best practices that rely on contextless single prompt responses. Parsnipp makes AI Search and […]
Predictive Audience Insights From Backpack Media, Paired With Kargo’s High-Impact Creative, Help Brands Reach Students and Families at the Right Moment Backpack Media, a first-to-market education media network which connects brands to high-intent moments across the college student journey, announced its strategic partnership with Kargo, the leading creative optimization platform. Together, the companies will give brands […]
New capabilities across Qlik Answers, Discovery Agent, MCP Server, and new agents for prediction, automation, and analytics development help teams move from inquiry to action, with Discovery Agent surfacing more than 100,000 discoveries for customers since its February GA. Key takeaways: Agentic analytics is already gaining traction: Since the February GA of Qlik’s agentic experience, […]
8×8 AI Studio, now in early availability, lets any team build and deploy next-gen AI agents on the 8×8 Platform for CX through natural language conversation 8×8, Inc. , a leading global business communications platform provider, introduces 8×8 AI Studio, a native AI development environment that lets any team build, test, and deploy AI agents directly […]
Uniform, a leader in digital experience management, announced the appointment of Gary Roberts as Board Director and Jason Crea as VP of Growth, strengthening the company’s leadership as it executes on ambitious global growth plans. Roberts brings decades of senior-level experience advising and scaling technology-led organizations, with a proven track record of helping companies move […]
New capability helps advertisers plan, pace, and activate campaigns around live sports moments with greater transparency and control StackAdapt , the leading AI advertising and orchestration platform, announced the launch of its dedicated Live Events campaign workflow designed to help advertisers activate and manage CTV campaigns during live sports moments. The new workflow introduces a […]