News

Lenovo’s FIFA World Cup Campaign Achieves 94% Brand Awareness Uplift with Seedtag’s Neuro-Contextual Targeting

Seedtag, the global Neuro-Contextual advertising company, today (29th June, 2026) announced the results of a UK brand campaign run in partnership with Lenovo, showing how Neuro-Contextual targeting significantly outperforms standard contextual approaches for enterprise advertisers.  The campaign set out to strengthen [...] The post Lenovo’s FIFA World Cup Campaign Achieves 94% Brand Awareness Uplift with Seedtag’s Neuro-Contextual Targeting appeared first on ExchangeWire.com.

Grupo Pulsa - Donate to Play - 48s

Hellmann’s Canada - #MainFlavourEnergy - 45s

La Poste - Delivered by Tetris - 2m12s

LALCEC - One More Question - 1m56s

As AI’s Novelty Fades, Cannes Lions’ Winners Point to What’s Next

This year’s Cannes Lions was an inflection point where ‘AI stopped being the headline and simply became part of the creative process.’

The Three Stakeholders Shaping AI’s Future In Streaming TV

AI is rapidly moving from promise to practice in streaming TV advertising, reshaping how campaigns are planned, executed and experienced. But as adoption accelerates, there remains no clear answer to what success actually looks like across all parts of the industry. While buyers and sellers drive investment and monetization decisions, viewers ultimately determine whether advertising […] The post The Three Stakeholders Shaping AI’s Future In Streaming TV appeared first on AdExchanger.

Cannes Lions Was Powered by Rosé, AI And Billion-Dollar Deals: LUMA Partners CEO Terry Kawaja

CANNES, FRANCE – If Cannes Lions is supposed to be the advertising industry’s annual celebration of creativity, this year’s festival added another attraction: investment bankers quietly checking their phones between yacht parties. According to Terry Kawaja, founder and chief executive of LUMA Partners, dealmaking was impossible to ignore on the Croisette. The mergers, acquisitions and […]

Stocky is shutting down, but that’s not the real story

The end of Stocky is good news for your business. It was never meant to keep up with 95% of brands.

The loyalty metric no one wants to explain

Repeat purchases aren't proof of loyalty. Incrementality is.

Modernizing the retail edge—a competitive imperative

Modernize retail edge infrastructure or fall behind—AI, real-time inventory, and seamless checkout await.

From foot traffic to sales: streaming ads are more than a reach play

New performance benchmarks from Tubi demonstrate how streaming can drive lower-funnel results across industries – from Auto to CPG.

Americans are redefining success. Brands need to catch up.

Consumers still dream big. They're just defining success differently.

Google: Meta Descriptions Not Required For SEO. But They’re Worthwhile. via @sejournal, @martinibuster

Google confirmed that meta descriptions are not a requirement, then explained why it's not pointless to write them. The post Google: Meta Descriptions Not Required For SEO. But They’re Worthwhile. appeared first on Search Engine Journal.

Displayce Launches its Agentic DOOH Offering: A Suite of Agents Available via MCP

Unveiled at Cannes Lions 2026, Displayce is launching a suite of AI agents accessible via MCP, designed to transform the planning, activation, and analysis of DOOH campaigns. In doing so, the company is introducing a new category: Agentic DOOH, in [...] The post Displayce Launches its Agentic DOOH Offering: A Suite of Agents Available via MCP appeared first on ExchangeWire.com.

What CMOs want from agencies—3 ways to improve relations

Marketing executives have higher expectations and less patience than ever and agencies are scrambling to meet new demands.

9 key agency and marketing job moves to know about

Here are the executive moves you need to know this week.

The top 10 Grand Prix winners from Cannes Lions 2026

These 10 campaigns dominated their categories and impressed other juries in the festival.

How brands are using AI to crack challenging datasets to improve targeting

Data is allowing brands to be more specific in who they target and how.

The 9 hottest topics at Cannes (not including the weather)

Creators showed up big, AI got a reality check and other takeaways from the biggest global ad industry event of the year.

Steadfast - Don’t Look Up - 2m58s

Reddit’s new campaign is an ode to people-powered expertise

The Reddit campaign, developed with agency Mischief, includes TV, social media video and out-of-home ads.

The Major Agentic Moves From Cannes Lions—and What They Say About the Future

Adtech’s agentic moment arrived at Cannes Lions 2026. Major players, including Nvidia, Yahoo, Palantir, Pinterest, and Fox, among others, unveiled foundational infrastructure that allows AI agents to connect with each other to perform marketing tasks previously done by humans.

John Wren on the Hunt: Omnicom CEO Reveals What He’s Selling Soon and What’s Coming Next

He’s ditching businesses that make mud flaps and cheese samplers, outsourcing IT, and says the "wholesale slaughter of people" is over