News

The Weekly Closeout: Target’s home turnaround and Macy’s 100th parade countdown

Long lead times in the category mean a rebound will take time. Meanwhile, the department store is setting its sights on its centennial Thanksgiving Day Parade.

Roots to be acquired by Roberto Cavalli parent company

The outdoor retailer will go private in a deal led by Marquee Brands that is designed to ensure it “remains anchored in Canadian culture.”

The House Doesn’t Publish Its Tells via @sejournal, @pedrodias

AI labs are buying pre-2022 books to avoid training on AI slop while quietly building text watermarking, exposing why content-at-scale strategies are a losing bet. The post The House Doesn’t Publish Its Tells appeared first on Search Engine Journal.

Uber Germany - Navigate Your Relationship - 56s

Manors x Reebok - The United Kingdom of Golf - 1m46s

Bridging The World Of TV And Ad Tech

Senior editors Victoria McNally and Alyssa Boyle chat about why ad tech insiders should learn more about the larger TV media industry (via our sister brand Cynopsis!), and what’s new in the world of home screen ads. The post Bridging The World Of TV And Ad Tech appeared first on AdExchanger.

The FTC is turning its sights on personalized pricing. What does it mean for customers?

Consumers are anathema to what they see as unfair pricing practices. Now, the Federal Trade Commission is giving businesses yet another reason to be wary of implementing personalized or surveillance pricing.

StackAdapt’s AI Delegation Gap: 90%+ Marketers Use AI, But Only Half Trust Autonomous AI

StackAdapt, the leading AI advertising and orchestration platform, unveils The AI Delegation Gap, a global report examining how marketers are redefining the role of artificial intelligence in advertising.  While AI adoption has become mainstream, the findings suggest a gap between ambition [...] The post StackAdapt’s AI Delegation Gap: 90%+ Marketers Use AI, But Only Half Trust Autonomous AI appeared first on ExchangeWire.com.

5 Marketer Moves to Know This Week: Klarna, Microsoft, and Gap

A roundup of this week's biggest marketing leadership moves

Brandweek Returns to Atlanta With Starbucks, Crocs, Mattel, Coca-Cola, and More

ADWEEK’s Brandweek will bring together industry leaders to unpack the forces reshaping marketing today.

What the teams getting the most from AI do differently

Teams built around autonomy, experimentation, and cross-functional work can turn AI’s speed into faster campaigns without adding headcount. The post What the teams getting the most from AI do differently appeared first on MarTech.

B2B marketers don’t trust the data used to shape budgets

Marketing data influences budgets, but only 49% fully trust its accuracy and completeness. Disconnected reporting is behind the confidence gap. The post B2B marketers don’t trust the data used to shape budgets appeared first on MarTech.

How CKE Is Scaling Local Marketing

CKE Restaurants is building a more centralized local marketing infrastructure across Carl’s Jr. and Hardee’s while moving parts of its marketing closer to individual regions and locations. For multi-location brands, the strategy shows how automation can make enterprise scale and local relevance increasingly complementary. For a restaurant company operating thousands of locations, the local marketing […] How CKE Is Scaling Local Marketing first appeared on Street Fight.

Creator fit beats follower count for brands: Here’s what the numbers say

The creator economy is expected to hit nearly half a trillion dollars next year, but the disconnect between creators and brands persists.

Ann Taylor stages a brand comeback with Substack, fall fashion blitz

The brand’s first major integrated campaign in nearly a decade follows initiatives focused on fostering a fan community, such as an editorial newsletter.

Google’s Generated Interfaces Could Compete With Tool Pages via @sejournal, @MattGSouthern

AI Overviews can now build interactive tools inside Search. Google’s testing shows generated interfaces often beat top results in head-to-head comparisons. The post Google’s Generated Interfaces Could Compete With Tool Pages appeared first on Search Engine Journal.

Can non-financial perks make up for declining bonuses?

Adland figures weigh in on the importance of work perks during times of commercial pressure.

Sky Sports adds new Premier League sponsor

Brand ramps up sports sponsorship following appointment of new media agency last year.

Superdrug owner appoints media agency

The account was previously with WPP Media’s Mindshare.

Brand Film Awards 2027: open for entries

Brand Film Awards, the awards scheme from PRWeek and Campaign that celebrates the best brand storytelling on film globally, is now open for entries to the 2027 iteration.

Channel 4 extends targeting proposition to YouTube channels

The move is part of Channel 4’s Fast Forward strategy, which is targeting a 'digital-first' offering by 2030.

Agency bonuses down 14% as rising costs take their toll

Median bonuses fell 14% in 2025, according to Campaign data.

Monks hires Darren Savage as group strategy director

The shop has created two new strategy roles.

Toyota asks Hilux drivers to 'show restraint' in pan-European campaign

T&P created the push.