News
16,113 articles covering the AdTech ecosystem
Designing pop-ups for the second screeners
Second screening isn’t just reserved for TV or out-of-home advertising – it’s coming for in-person pop-ups too.
We Are Collider develops tool to predict brand experience ROI
Roxi uses AI to predict and measure the ROI of activations.
Week in Review: YouTube Moves to Block Netflix’s Creator Deals, Goalhanger Touts Film and TV Ambitions, and India Removes TV Ad Cap
In this week's Week in Review: YouTube goes on the defensive against Netflix's creators deals, Goalhanger eyes up film and TV expansion, and India removes its 12 minute TV ad cap. Top Stories YouTube Moves to Block Netflix's Creator Deals YouTube is offering millions of dollars to some of its biggest creators in exchange for Read More
1 Campaign, 100+ Ads, 70% Engagement: Inside Wella’s AI Audio Success with AudioStack
Azerion used AudioStack's agentic production platform to turn one script into 100 personalised audio ads across the UK — proof that AI-driven personalisation can move even a sensitive, hard-to-message category to act. New Wella's Nioxin Pro Clinical line saw 70% of [...] The post 1 Campaign, 100+ Ads, 70% Engagement: Inside Wella’s AI Audio Success with AudioStack appeared first on ExchangeWire.com.
Neutrogena Responds to Hayden Panettiere Backlash: ‘This Isn’t Who We Want to Be’
Brand admits it made the late actress feel 'unsupported' after terminating her contract following her public comments about postpartum depression.
Why long sales cycles make B2B marketing hard to measure
Long B2B sales cycles make most marketing measurement unreliable. Learn why clicks, leads, and conversions don’t tell the full story. The post Why long sales cycles make B2B marketing hard to measure appeared first on MarTech.
HubSpot July 2026 updates: Agent Hub arrives and more ways to control what you see
The July 2026 HubSpot updates focus on giving you more control over what shows up where, and folding every AI agent into one place to manage them. The post HubSpot July 2026 updates: Agent Hub arrives and more ways to control what you see appeared first on MarTech.
The engagement illusion: What actually gets attention (and what gets ignored)
AI makes producing content fast, but earning true attention is harder than ever. On Sept. 2, we'll discuss how to cut through the noise and create meaningful engagement. The post The engagement illusion: What actually gets attention (and what gets ignored) appeared first on MarTech.
Nexxen Introduces Standardisation of Smart TV Home Screen Advertising
Nexxen, the advertising technology platform powered by unique data and media, announced the launch of the standardisation of Smart TV home screen inventory specifications across original equipment manufacturers ("OEMs"). Uniform specifications will enable advertisers to more seamlessly activate campaigns within [...] The post Nexxen Introduces Standardisation of Smart TV Home Screen Advertising appeared first on ExchangeWire.com.
Entries open for the 2026 Ad Age Media Buying Power List—submit by Sept. 18
Details on eligibility, required materials and deadlines for the 2026 Ad Age Media Buying Power List, which is free to enter.
The love triangle every brand is in now
The future of marketing belongs to companies that can win hearts, inform algorithms and engineer systems with soul.
Agency Brief—3M set to wrap agency review, Special US hires first chief design officer
This week, we’ve got the scoop on 3M's move to consolidate creative and media duties under one roof, plus H&R Block's agency review.
The AI gap for marketers—where results show up (and don’t)
AI is reshaping ad infrastructure and discovery, but earnings show limited revenue impact. Ad Age reporters discuss where results appear—and what marketers should watch.
How the Honey Deuce became the US Open’s $17 million ritual
Nearly 20 years after Grey Goose and the USTA introduced the cocktail, sales are still rising—and the partners are investing to keep it growing.
Ads of the Week: 12 Campaigns That Caught Our Eye, From Dunkin’ to Verizon
Dunkin’, Coca-Cola, JCPenney, Disney, and more are behind the week’s most notable ads.
Retail Roundup: 8 Commerce Moves From Target, Citi, Klarna, and More
Citi expands into commerce media, the ANA flags retail media’s biggest roadblocks, and agencies deepen their bets on Amazon and TikTok
Serval Launches Catalyst, an AI Agent That Automates Automation Building
Catalyst finds the repetitive work buried in a company’s ticket history and builds the automations to resolve it, because automating a task forever should be easier than doing it manually once. Serval, the AI-native enterprise service management platform, launched Catalyst, the AI agent that automates how automations are built. Catalyst builds and configures automations across […]
Krisp Joins 8×8 Technology Partner Ecosystem to Deliver Clearer Voice Experiences
Integration brings AI-powered noise cancellation, accent conversion, and multilingual voice capabilities to the 8×8 Platform for CX 8×8, Inc., a leading global business communications platform provider, announces that Krisp, a leading provider of voice AI technology, has joined the 8×8 Technology Partner Ecosystem. The partnership brings Krisp’s AI-powered noise cancellation, voice isolation, accent conversion, and […]
OneIMS Launches AI Visibility Audit for Manufacturers as B2B Buying Shifts to AI Search
New service shows manufacturers and B2B companies how they appear across ChatGPT, Google AI Mode, and other AI platforms. It also shows where competitors are winning visibility instead. OneIMS, an AEO agency serving manufacturers and B2B companies, announced the launch of its AI Visibility Audit. An AI Visibility Audit measures how often and how accurately […]
Orvera AI Featured as Core Performing on the CMP Prism for Voicebot/Conversational IVR Showcasing Capability in Customer Contact and CX Technology
Orvera AI proudly announces its placement on the CMP Prism, for Voicebot/Conversational IVR. The CMP Prism is an independent, analyst-led evaluation framework that benchmarks customer contact technology solutions against industry standards. CMP Prisms are updated twice annually to reflect the latest advancements, provider performance, and market shifts in customer contact technology. On a live call, […]
Influ2 Launches MCP for Contact-Level ABM
Revenue Teams Can Now Analyze Performance, Prioritize Outreach, and Launch ABM Programs Through AI Applications Influ2, the leading contact-level ABM platform, announced the launch of its Model Context Protocol (MCP) server, giving AI applications access to what they cannot get anywhere else: contact-level buyer signals to know who to target, and the ABM programs to […]
Supplement Brands Chasing Informational Keywords Are Getting Less Traffic, Content Stream Report Finds
New study of 116 supplement websites finds that sites leaning heavily on informational content earn 2.7x less traffic per keyword than those with a balanced content mix Content Stream, an SEO and content agency specializing in health and wellness brands, released its 2026 Supplement Industry SEO Report earlier this month. It is a data analysis […]
Understanding Search Intent Helps Business Websites Connect With Relevant Online Searches
Search engines have changed significantly since the days when website optimization largely involved placing a target keyword throughout a page and hoping for a favorable position in search results. Modern search engines evaluate context, relevance, content structure and the likely purpose behind a search. That purpose is commonly known as search intent, and understanding it […]
As Ad Tracking Collapsed, the #1 Shopping App Built an AI Marketing Platform
As third-party tracking disappeared, Checkmate built a profitable AI marketing business on its own shopper data. 700+ brands were already using it. Checkmate, the consumer shopping platform backed by Google Ventures, Mantis VC (The Chainsmokers) and Paris Hilton, today revealed the business it has been quietly building for years: mate, an AI marketing platform now […]