News

Adobe has acquired video collaboration platform Frame.io for $1.3 billion to strengthen its creative workflow tools. The acquisition will enable better collaboration for creative teams producing advertising content and integrate with Adobe's existing ad tech partnerships.

Instacart's advertising platform has grown to 8,000 active advertisers, up from 6,000 in 2024. The company has expanded its shoppable video ads and introduced new attribution capabilities that link ad exposure to in-store and online purchases.

Microsoft Advertising has introduced an AI-powered Campaign Builder that creates complete search campaigns from a single URL or business description. The tool generates ad copy, keywords, and audience targeting recommendations using large language models.

The European Data Protection Board has released comprehensive guidelines clarifying how targeted advertising must comply with GDPR requirements. The guidelines address consent mechanisms, legitimate interest claims, and data minimization principles for ad tech companies.

Snap has announced a partnership with Amazon that allows Snapchat users to purchase products directly within the app through Amazon integration. The partnership introduces new ad formats that enable seamless shopping experiences without leaving Snapchat.

Walmart Connect launched a new self-service creative studio allowing advertisers to build display and video ads directly within the platform. The tool uses AI to help brands create on-brand creative assets optimized for Walmart's retail media network without requiring external agency support.

Snapchat introduced new augmented reality shopping ad formats that allow users to virtually try on makeup, eyewear, and accessories before purchasing. Early partners include L'Oréal, Warby Parker, and Sephora, with the ads driving 3x higher conversion rates than standard product ads.

Adobe completed its acquisition of Frame.io's parent company to enhance its creative collaboration capabilities for advertising and marketing teams. The deal integrates video review and approval workflows directly into Adobe's Creative Cloud, streamlining the ad production process for agencies and brands.

TikTok launched Smart Performance Campaigns, an automated campaign type similar to Google's Performance Max that uses machine learning to optimize ad creative, targeting, and bidding across TikTok's inventory. Beta tests show 40% improvement in cost-per-acquisition for e-commerce advertisers.

Instacart's advertising business crossed $1 billion in annual revenue, making it one of the fastest-growing retail media networks. The company reported that 90% of CPG brands on its platform now use its advertising products, with particular strength in sponsored product placements.

A coalition of European publishers filed a complaint with the European Commission alleging Amazon uses its dominant position to favor its own advertising services and disadvantage third-party ad tech providers. The complaint focuses on Amazon's control of both the supply and demand sides of advertising on its platform.

Roku introduced interactive shoppable ad units that allow viewers to purchase products directly through their TV remote with saved payment information. The company partnered with Shopify to enable seamless checkout, with initial advertisers including Nike, Wayfair, and Home Depot reporting conversion rates 5x higher than QR code-based approaches.

Microsoft Advertising launched native ChatGPT integration that automatically generates search ad copy, headlines, and descriptions based on landing page content and campaign objectives. The feature is available to all Microsoft Advertising customers and includes brand voice customization and A/B testing recommendations.

Mediaocean announced the acquisition of ad serving and creative technology company Flashtalking for an undisclosed sum. The deal combines Mediaocean's media buying and financial reconciliation systems with Flashtalking's creative personalization and measurement capabilities, creating an end-to-end advertising workflow platform serving over 3,000 advertisers.

Google is adding hover link pop-ups on desktop in AI Overviews and AI Mode, plus more prominent link icons within responses across desktop and mobile. The post Google Says Links Will Be More Visible In AI Overviews appeared first on Search Engine Journal.

New data shows layoffs attributed to AI remain limited, even as expectations for faster, higher-volume output have risen.

Kroger U.S. has named McCann as its creative agency of record, the agency confirmed to ADWEEK. The grocery retailer is one of over a dozen banners owned by The Kroger […]

Discover how a modern publishing engine can eliminate the issues of legacy CMS and drive sustainable growth for media companies. The post 4 Pillars To Turn Your “Sticky-Taped” Tech Stack Into a Modern Publishing Engine appeared first on Search Engine Journal.

Annual profits grew 11% to €210m.

Depop makes it rain money and Folgers reinvents its classic jingle.

“In a season of incredible performances, the breakout star has to be Jake from State Farm,” an announcer says in a new State Farm spot.

Discover why the future of marketing data isn’t just about more data but the systems that work together to drive insights that matter.