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11,928 articles covering the AdTech ecosystem
Tenant Inc. Launches Alita™, AI-Powered Chat That Converts Intent Into Action for Self-Storage Operators
Tenant Inc., the leading provider of cloud-based SaaS solutions for the self-storage industry, announced the launch of Alita™, an AI-powered chat solution embedded directly into the Tenant Inc. platform. Alita is designed to close the gap between tenant intent and action — transforming AI chat from a customer service tool into a full conversion and […]
Mobigital Expands Global Commerce Ecosystem with AI Virtual Livestream Technology and Comprehensive B2B Solutions
Mobigital, a global B2B commerce and supply chain platform with more than 15 years of industry experience, today announced the expansion of its digital commerce ecosystem through the launch of its latest AI Virtual Livestream solution. By combining extensive supply chain resources, global business networks, and advanced artificial intelligence technologies, Mobigital aims to help businesses […]
The Future Of Sensor-Driven Martech In Retail, Healthcare, And Smart Cities
Marketing is quickly extending beyond websites, apps, and social media to smart physical environments enabled by connected technology. Traditional digital marketing was very reliant on clicks, impressions, and browsing behaviour, but now modern businesses are looking at deeper forms of engagement based on real-world human activity. This transformation is reshaping the way brands understand customer […]
CiteLens Study: AI Search Cites a Different Web Than Google Ranks in 2026
CiteLens Research Lab analyzed 500 Google AI Overviews and found most cited sources never rank in Google — a blind spot SEO tools miss. New research from the CiteLens Research Lab finds that the sources AI answer engines cite are largely invisible to traditional SEO tools. Across 500 commercial prompts in 126 categories on Google AI […]
Artificial Intelligence Tools Provide New Ways To Understand Customer Intent Across Digital Channels
Advances in artificial intelligence are creating new opportunities for businesses to better understand customer intent through online interactions, website activity, communication patterns, and engagement data. Customer intent refers to the signals that indicate what a consumer may be looking for, researching, comparing, or preparing to purchase. Historically, businesses relied on limited information such as phone […]
Ecer.com Drives Cross-Border B2B Into the Era of Real-Time Collaboration
Cross-border commerce is undergoing a profound structural shift fueled by the unstoppable rise of mobile technology. Today, global purchasing behavior has decisively migrated from traditional desktop computers to mobile devices. Industry data reveals that over 70% of cross-border inquiries, communications, and initial purchasing decisions now happen on smartphones. This means the entire arena of foreign […]
Digest: Sky Agrees ITV Broadcast Acquisition; YouTube Creators Win AI Search Game; Carat Wins Media Network of the Year
In today’s Digest, we discuss Sky agreeing to ITV Broadcast Acquisition, a study finding that YouTube creator content is shaping AI assistant answers, and Carat being named Media Network of the Year amid the industry’s AI-driven shift The post Digest: Sky Agrees ITV Broadcast Acquisition; YouTube Creators Win AI Search Game; Carat Wins Media Network of the Year appeared first on ExchangeWire.com.
John Lewis Partnership Teams with Kevel as it Further Strengthens its Retail Media Offer
The John Lewis Partnership has appointed Kevel to power its on-site retail media network, across both the John Lewis and Waitrose websites. It’s the Partnerships’ latest move to future-proof its retail media offer to brands, with its focus on providing highly [...] The post John Lewis Partnership Teams with Kevel as it Further Strengthens its Retail Media Offer appeared first on ExchangeWire.com.
Agentic Advertising Isn’t Reducing Intermediaries. It’s Just Rebuilding Them
As agentic advertising gains momentum, publishers now face a familiar quandary in a new form. The promise of agentic advertising is appealing. If software can automate planning, packaging, forecasting, proposal generation and campaign execution, publishers should be able to operate more efficiently while connecting buyers and sellers more directly. The question is whether the market […] The post Agentic Advertising Isn’t Reducing Intermediaries. It’s Just Rebuilding Them appeared first on AdExchanger.
Cannes Briefing: The Cannes confessional
Somewhere in Cannes over dinner, one ad exec asked the question nobody likes asking out loud: would anyone actually notice if they just didn’t turn up to any of this? They weren’t being cynical. If anything, they were being candid. They’d spent the week running from meeting to meeting and couldn’t point to a single […]
‘A Super Bowl every two days’: Inside Unilever’s 50,000-creator World Cup play
50,000 creators activated globally, massive in-person pop-ups in host cities, and more are all part of Unilever's World Cup creator push.
Media Buying Briefing: The holdco tech heads expound on the ups and downs of building AI
As AI becomes a bigger and broader part of the holding company model, their tech heads seek opportunity while grappling with challenges.
They Look Like Ants From Up Here; Watch Out For Confused Creators
Apple abandoned its ad network; Did Cannes Lions abandon its creators?; and CMOs decide how much to abandon creative budgets. The post They Look Like Ants From Up Here; Watch Out For Confused Creators appeared first on AdExchanger.
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Gen Z Wants to Be Part of the Journey, Not Just the Destination
CANNES, France — You know the old playbook of showing consumers product ads on white backgrounds and hoping for the best? Apparently, younger shoppers want immersion, personalization, and the thrill of discovery – not a sterile transaction. With 80 billion monthly searches on its platform – half of which carry commercial intent – Pinterest finds […]
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Google Says AI Visibility Hinges On Content People Actually Want To Read via @sejournal, @martinibuster
Google says publishers who want to survive in AI Search need to start making content users actually want to read. The post Google Says AI Visibility Hinges On Content People Actually Want To Read appeared first on Search Engine Journal.
Search And Agents Are One Product. You Only Need One Playbook via @sejournal, @slobodanmanic
The "separate AEO strategy" consultants have been selling collapses when Google itself says it's one playbook. Here's what that means for how you build. The post Search And Agents Are One Product. You Only Need One Playbook appeared first on Search Engine Journal.
YouTube Shorts has a new look that removes distractions and dislikes
It's hard to believe it's already been more than five years since YouTube Shorts was first revealed, but the TikTok analogue has indeed been around for a half-decade. As the format grows up, YouTube is enhancing it with some quality-of-life upgrades. Shorts is getting some features that are borrowed from the long-form version of YouTube -- including the removal of the "dislike" button. YouTube's initial choice to hide dislikes proved controversial, but several sensible arguments informed the decision. Most importantly, YouTube claimed that the dislike button meant different things to different people. Female creators, for example, received a disproportionate number of thumbs down. And some people used the dislike to express their personal tastes, while others saved their demerits for videos with irrelevant information. Visit Tubefilter for more great stories.
Have you heard? A ‘Dead Meat’ meetup, Jake Paul’s re-raise, and the TikTok farlands.
Each week, we handpick a selection of stories to give you a snapshot of trends, updates, business moves, and more from around the creator industry. This week, an annual awards show is capitalizing on the creator horror trend, the Problem Child is refreshing his investments, and TikTok has its answer to YouTube Poop. Pop culture minute For the first time, the Dead Meat Horror Awards will be an IRL, ticketed experience. Since 2022, James A. Janisse and Chelsea Rebecca's Dead Meat channel has celebrated indie horror with an awards show. In 2026, the pomp and circumstance is coming to Pacific Electric in Los Angeles for an IRL show that will stream on July 18. With YouTube horror maestros like Kane Parsons and Curry Barker currently dominating the box office, it's the right time for Dead Meat to make such a big move. Visit Tubefilter for more great stories.
Cannes Lions: The Pitches, Panels, Parties and Prognostication That Resonated Most During a Scorching Week on the Croisette
The biggest winners this past week at Cannes Lions were undoubtedly … the ice cream vendors. During a scorching week in the south of France, an estimated 13,000-plus Cannes Lions attendees hustled up and down the Croisette in Cannes for meetings, panels and pitches. The glacier carts and kiosks that dish out ice cream, soft […]
From Signal Loss to Growth Engine: Intent IQ’s Fabrice Beer-Gabel on Unlocking Identity-Less Environments
Signal loss used to be something the industry managed around. Now, with AI in the mix, it’s becoming something you can actually monetize. AdExchanger Editorial Director Sarah Sluis sits down with Fabrice Beer-Gabel, SVP of Strategy and Partnerships at Intent IQ, to unpack how publishers and advertisers are flipping the script on identity-less environments — […] The post From Signal Loss to Growth Engine: Intent IQ’s Fabrice Beer-Gabel on Unlocking Identity-Less Environments appeared first on AdExchanger.