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11,928 articles covering the AdTech ecosystem
Sports Marketing Is About Memorable Moments, Not Brand Awareness
This post was created in partnership with Zappi Sporting events are one of the most dependable ways to reach a highly engaged live audience, but brands have to get more […]
The Campaign That Listened Before It Launched
This post was created in partnership with Collectively The campaign for SheaMoisture’s Silk Press in a Bottle generated millions of views and sales that doubled in peak retail weeks. The […]
When Past Purchases Aren’t Enough Anymore
This post was created in partnership with Seedtag Identity tracking has dominated digital marketing for two decades, but knowing a profile doesn’t mean understanding a real-time mindset. During an ADWEEK […]
Rethinking Audience Strategy for an Unpredictable Consumer
This post was created in partnership with GroundTruth Younger consumers are changing retail by blending online viral trends with in-store shopping. During an ADWEEK House Cannes Lions panel co-hosted with […]
Google’s Spam Update Now Reaches AI Answers. Enforcement Is Hard via @sejournal, @MattGSouthern
The line between earning a brand mention in AI answers and engineering one is getting redrawn. Here's what the research and Google's June update say. The post Google’s Spam Update Now Reaches AI Answers. Enforcement Is Hard appeared first on Search Engine Journal.
What I’m taking home from Cannes—takeaways from Editor-in-Chief Jeanine Poggi
Ad Age convened CMOs, creators, agency executives and marketing leaders for smaller roundtable discussions. We gave them the space to talk more freely and go deeper on the biggest challenges they are facing (it wasn’t just AI) and learn from one another.
LePub, Rethink, Ogilvy, Heineken, MJZ win top company awards at Cannes
The festival wrapped on Friday with the final winners, including the companies that scored the most points during the week.
Bruce Clay, One of the Founding Figures of SEO, Has Died via @sejournal, @martinibuster
Bruce Clay, a founding figure who shaped the SEO marketing industry, has died. His concepts continue to influence professionals to this day. The post Bruce Clay, One of the Founding Figures of SEO, Has Died appeared first on Search Engine Journal.
Ogilvy, LePub Milan and Heineken win network, agency and brand of year at Cannes Lions 2026
Awards presented on final night of festival in Palais.
2-minute power plays: FAST, unfiltered
At Cannes 2026, Xumo brings perspectives on streaming, media budgets and premium video in a snackable series.
MS NOW Cancels The Weekend Primetime, Changes Weekend Schedule
Alex Witt to depart the network after more than 25 years.
Watch All the Grand Prix Winners of Cannes Lions 2026
ADWEEK rounds up all the Grand Prix winners from Cannes Lions 2026.
Venezuelan Election Operation Among ‘Good’ Grand Prix Winners on Cannes Lions 2026<strong> </strong>Day 5
Cannes Lions announces the winners across its awards for good track, including Glass, Sustainable Development Goals and Grand Prix For Good.
Claude’s Super Bowl Campaign Mocking AI Ads Wins Cannes Lions Film Grand Prix
Claude's Super Bowl campaign mocking AI advertising won the Film Grand Prix at Cannes Lions 2026.
Suncorp’s Climate-Proofing Platform for Homes Wins Cannes Lions Titanium Grand Prix
Suncorp’s digital platform helping homeowners climate-proof their properties won the Dan Wieden Titanium Grand Prix at Cannes Lions.
LePub Milan Wins Cannes Lions Agency of the Year 2026
The agency earns the honor largely through its documentary-style Heineken campaign.
Ogilvy Takes Home Cannes Lions Network of the Year for 2026
WPP earns the two top Network of the Year spots with Ogilvy and VML.
The Knicks’ victory lap has scored billions of views. Advertisers should pay attention.
On June 13, the New York Knicks ended a 53-year title drought by defeating the San Antonio Spurs to win the 2026 NBA Finals. Then the celebrations began. For millions of Knicks fans -- including yours truly -- the title run provided the ultimate form of catharsis. After torturing devotees for decades with a quality of play that ranged from flawed to downright objectionable, the Knicks finally put it all together, turning the island of Manhattan into one massive party. Visit Tubefilter for more great stories.
YouTube creator content now appears in 25% of AI chatbot responses
According to new research from Jellyfish, creators are becoming vital sources for AI chatbots, whether they like it or not. The digital marketing agency found that more than 25% of chatbot prompts are answered with responses that reference content from YouTube creators. Jellyfish, which shared its findings exclusively with Adweek, reported that more than one million unique YouTube videos are cited by AI chatbots in the U.S. each day -- and that's just in the CPG category. Certain "high-intent" subjects like consumer electronics or financial services produce more frequent references to creator videos. In some categories, nearly 50% of responses allude to YouTube creator content. Visit Tubefilter for more great stories.
Second Rodeo’s Scott Brown says a new age of creator-fronted scripted content is here–and vertical microseries like Playback are leading the charge
With microseries drawing big attention and big investment from startup studios and legacy entertainment entities alike, one name keeps resurfacing: Quibi. Was Jeffrey Katzenberg’s ~$2 billion short-form streaming platform just too early? Would it do better in today’s environment, reaching an audience that’s now been primed by TikTok and YouTube Shorts’ endlessly scrollable dopamine drip? […] Visit Tubefilter for more great stories.
Twitch partners with Soundcloud to put a new spin on DJ sets
Both YouTube and TikTok have flexed their music industry muscles by attaching their names to star-studded concerts. In response to those events, Twitch and Soundcloud are saying, "why not us?" The Amazon-owned streaming hub and the indie music distribution service are teaming up to present Soundcloud Sessions, a one-day extravaganza that will feature a plethora of DJ sets. Some members of Twitch's DJ Program will deliver live performances on their streaming accounts, and Soundcloud will keep the beats coming by hosting a handful of IRL sets. Visit Tubefilter for more great stories.
The Next Retail Media Channel Might Be Sitting on the Shelf
As retailers strengthen their hold over shopper data, multi-location brands are searching for new sources of customer intelligence. The next major first-party data channel may not be digital advertising or loyalty programs, but the package already sitting in a customer’s hand. There was a point in time when it looked like ecommerce would swallow up […] The Next Retail Media Channel Might Be Sitting on the Shelf first appeared on Street Fight.
Ogilvy, Le Pub Milan and Heineken win network, agency and brand of year at Cannes Lions 2026
Awards presented on final night of festival in Palais.
Political organisation Comando Con Venezuela lands Grand Prix for Good
Campaign "Paid sick leave for cows" also took home the Grand Prix for Sustainable Development Goals.