5,824 articles covering the AdTech ecosystem
Recent research has found that nearly half of brands plan to bring media strategy and audience planning in-house over the next two years but some at agencies say they have yet to see a concerted switch just yet, so where does the future model lie?
New York, NY – April 14, 2026 – Today at the IAB Connected Commerce Summit, the Interactive Advertising Bureau (IAB), the leading trade association for the digital advertising ecosystem, launched its latest industry guide, Building a Competitive Commerce Media Ecosystem. The guide provides timely and strategic recommendations for how commerce media networks can differentiate, scale, … Continued The post IAB Introduces Actionable Industry Guidelines as Commerce Media Enters AI-Fueled Performance Era appeared first on IAB.
In this week's Week in Charts, Tubi integrates AI into streaming service, global streaming subscription revenues to top $200 billion by 2030, and OpenAI forecasts $100 billion in ad revenues. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number of the Read More
Taboola, a global leader in delivering performance at scale for advertisers, today (14th April, 2026) announced that HuffPost UK has selected DeeperDive, an industry-first Gen AI answer engine that lives directly on publisher websites and leverages their own content. DeeperDive brings the power [...] The post Huffpost UK adopts Taboola’s DeeperDive GenAI appeared first on ExchangeWire.com.
The Rethink campaign features a spot with Key in multiple roles, as well as a stunt on Monday at Yankee Stadium.
The agency’s French outpost will be led by two former BETC Paris execs
Dentsu's AI operating system has undergone a makeover designed to connect internal and external agents—and shoulder out the competition.
Plus, the advantages of low loyalty.
Inside an entrepreneurial journey foudned on relationships and cultural relevance.
Series B brings total funding to $68 million as brands rethink AI visibility.
Everyone thinks their martech stack is a little broken. But how broken, exactly — and compared to whom? The post How’s your martech stack shaping up? appeared first on MarTech.
As AI reshapes discovery, brands built on transactions lose ground. Use this prompt to test and strengthen your brand’s visibility. The post AI rewards brand meaning and punishes everything else appeared first on MarTech.
Google is streamlining enhanced conversions, improving accuracy while reducing setup complexity for advertisers The post Google simplifies enhanced conversions in Ads appeared first on MarTech.
CEO Arthur Sadoun was clear there won’t be a Publicis-built rival. That path, he said, would pull the company too far off its current roadmap.
Live sports is one of programmatic’s biggest opportunities, even if the buying process is still kind of a mess. But efforts are being made. The post Programmatic Live Sports Buying Is Starting To Get Less Complicated appeared first on AdExchanger.
Opal launched Gem, a new AI solution, to help large brands unify the layers of media and tech within their organizations. The post Can An AI Solution Fix Misaligned Marketing Orgs? appeared first on AdExchanger.
Investment app Betterment is running what CMO Kim Rosenblum calls an “anti-marketing” playbook. Her team oversees growth, and they spend a lot of time strategizing about user acquisition. But once someone becomes a user, it’s up to Rosenblum to keep them calm, hands-off and focused on the long term – which is hard to do […] The post Betterment’s ‘Anti‑Marketing’ Machine appeared first on AdExchanger.
Three-quarters (76.8%) of survey respondents report a corporate usage policy, but only 43.8% report technical controls ProGEO.ai, a data-driven generative engine optimization (GEO) agency, today published the March 2026 “AI Marketing Maturity (AIMM) Index,” a survey of 112 marketing professionals conducted at RSAC, the world’s largest cybersecurity conference. Maturity models are common in cybersecurity. The […]
The end-to-end agentic solution enables enterprise marketing teams to measure AI search visibility, get brand-aware recommendations, and ship improvements at scale — all natively in Webflow Webflow, the agentic web marketing platform, today announced Webflow AEO, a closed-loop answer engine optimization (AEO) solution that helps enterprise marketing teams get discovered, understood, and cited by AI […]
New natural language segmentation capability accelerates campaign execution, reduces marketer effort, and drives measurable revenue impact for regulated retail operators Springbig (OTCQX: SBIG), the AI-powered marketing and customer engagement platform serving regulated retailers and brands, announced the launch of AI Audience Builder, a breakthrough capability that enables retailers to create precisely targeted customer segments using […]