News
16,113 articles covering the AdTech ecosystem
Software Tree Launches ORM_Skyway to Automate the Bridge from Relational Databases to AI
Builds a governed, business-object path from enterprise DBs to AI agents, opening opportunities for AI platforms, data providers, integrators, and developers Software Tree, a provider of Object-Relational Mapping (ORM) and data integration technologies, today announced ORM_Skyway, a new automation product designed to make existing relational databases AI-ready. What I like about ORM_Skyway is that it […]
Veuno Launches Free AI Visibility Checker for B2B Brands Losing Ground in AI Search
New tool shows companies how visible their website is to ChatGPT, Gemini, Perplexity, and other AI answer engines, in under a minute Veuno, a B2B digital marketing agency specializing in Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and Paid Media Campaigns (PPC), today announced the launch of its free AI Visibility Checker, available at […]
What AI Bot Data From Hundreds Of Sites Reveals About AI Search [Webinar] via @sejournal, @lorenbaker
Optimize your marketing strategy by learning the limitations of AI search metrics and how to utilize your data effectively. The post What AI Bot Data From Hundreds Of Sites Reveals About AI Search [Webinar] appeared first on Search Engine Journal.
The Stack: The AdTech Shakeup
This week, AI continued to reshape advertising, search and consumer technology, while regulators and industry players pushed to redefine the rules of the digital ecosystem. In today we cover Ex-WPP Executive Claiming Sony probe uncovered $350m in client rebates The post The Stack: The AdTech Shakeup appeared first on ExchangeWire.com.
Micro1 Wants Human Domain Experts To Profit From AI And LLMs
Much like the ecosystem of life that surrounds a blue whale, a market of AI SaaS vendors is springing up around the biggest AI companies. And AI data startup Micro1 is emblematic of the shifting nature of these early-stage AI vendors. The company began in 2022 by offering an enterprise SaaS product: an AI agent […] The post Micro1 Wants Human Domain Experts To Profit From AI And LLMs appeared first on AdExchanger.
Future of Marketing: For the source of Nike’s decline, ignore the easy answers
The markets have the vaunted apparel brand in last place. But to understand why it’s lagging, and the hurdles in the way of recovery, marketers should ignore hobby horse explanations.
Discord adds lower funnel with outcomes push
Discord is pushing its ad business further down the funnel, betting that its gaming communities can deliver more than impressions.
Walmart gets close to $3 billion in tariff refunds
Tariff refunds continue to bolster big retailers while consumers remain constrained by higher fuel prices and other macroeconomic factors.
For brands, the creator ambassador is becoming a creator executive
The new creator partnership brings them into the C-Suite and seeks input and strategy, like Blenders and Jordan "The Stallion" Howlett.
Inside toy brand Sticki Rolls’ YouTube strategy to win over Gen Alpha
Toy brand Sticki Rolls is hoping to turn its YouTube creator-generated buzz into a Gen Alpha collectible brand through pop-ups and retail expansion.
RMN-Mania; Mom! Netflix And YouTube Are Fighting Again
Can There Be Fewer RMNs, Please? There are hundreds of retail media networks. Even if you narrow the definition to brick-and-mortar retail chains – and ignore the endless parade of first-party data sellers now flying the “retail media” flag – there are still simply too many platforms for marketers to manage. And marketers will be […] The post RMN-Mania; Mom! Netflix And YouTube Are Fighting Again appeared first on AdExchanger.
Week of Aug 10 Morning News Ratings: GMA Reclaims First
GMA is back on top in total viewers after four weeks.
How an Indie Studio Convinced ‘Naruto’ Creator, TV Tokyo to Let Them Make Franchise’s First Official Digital Cards App (EXCLUSIVE)
“Naruto” fans will have access to the popular anime franchise’s first-ever official digital cards app with Thursday’s worldwide launch of “Naruto Ninja Cards.” Described as “a gamified card-collecting experience,” “Naruto Ninja Cards” lets app users collect the series’ most iconic characters in card form, uncover exclusive artworks, and enjoy real-time strategic activities with friends. While […]
Sonic the Hedgehog to Headline Fortnite’s ‘Override’ Season (Gaming News Roundup)
Sonic the Hedgehog will headline Fortnite’s new “Override” season. Players will be able to play as Sonic and unlock the Tails Sidekick with the purchase of the Battle Pass for the hedgehog’s 35th anniversary. The collaboration will also feature the Tails Sprite, Rings and Sonic Power Sneakers, which allows players to Spin Dash in their […]
The Keyword Universe Was Always Smaller Than We Thought via @sejournal, @DuaneForrester
Citation tools answer a different question than rank trackers did: not why you appeared, but whether the phrase you're chasing has already settled. The post The Keyword Universe Was Always Smaller Than We Thought appeared first on Search Engine Journal.
Review of the Week: Three skates into fun
Wonderhood Studios created the campaign.
ID Mobile spotlights creeping costs with 99p ice creams in Clacton
Trouble Maker created the experience.
Premier League 2026 round-up: Coca-Cola, Formation Games, Betway and more
The league kicks off on Friday 21 August.
Pitch Update: Ikea, Coca-Cola, Peroni, Cancer Research, Sekonda, South Western Railway & more
Campaign's weekly round-up of pitches, reviews and account wins.
Channel 4 promotes survival show Apocalypse with dark comedy
4Creative developed the campaign.
Professor Arday’s death should make brands consider the media ecosystem they fund
Advertisers can control where adspend is directed and the behaviours expected from partners.
Dynamic creative optimization explained—Ad Age Encyclopedia
Read the Ad Age Encyclopedia entry on dynamic creative optimization (DCO).
Owned media explained—Ad Age Encyclopedia
Read the Ad Age Encyclopedia entry on owned media
Multi-touch attribution explained—Ad Age Encyclopedia
Read the Ad Age Encyclopedia entry on multi-touch attribution.