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Series B brings total funding to $68 million as brands rethink AI visibility.

Everyone thinks their martech stack is a little broken. But how broken, exactly — and compared to whom? The post How’s your martech stack shaping up? appeared first on MarTech.

As AI reshapes discovery, brands built on transactions lose ground. Use this prompt to test and strengthen your brand’s visibility. The post AI rewards brand meaning and punishes everything else appeared first on MarTech.

Google is streamlining enhanced conversions, improving accuracy while reducing setup complexity for advertisers The post Google simplifies enhanced conversions in Ads appeared first on MarTech.

CEO Arthur Sadoun was clear there won’t be a Publicis-built rival. That path, he said, would pull the company too far off its current roadmap.

Live sports is one of programmatic’s biggest opportunities, even if the buying process is still kind of a mess. But efforts are being made. The post Programmatic Live Sports Buying Is Starting To Get Less Complicated appeared first on AdExchanger.

Opal launched Gem, a new AI solution, to help large brands unify the layers of media and tech within their organizations. The post Can An AI Solution Fix Misaligned Marketing Orgs? appeared first on AdExchanger.

Investment app Betterment is running what CMO Kim Rosenblum calls an “anti-marketing” playbook. Her team oversees growth, and they spend a lot of time strategizing about user acquisition. But once someone becomes a user, it’s up to Rosenblum to keep them calm, hands-off and focused on the long term – which is hard to do […] The post Betterment’s ‘Anti‑Marketing’ Machine appeared first on AdExchanger.

Three-quarters (76.8%) of survey respondents report a corporate usage policy, but only 43.8% report technical controls ProGEO.ai, a data-driven generative engine optimization (GEO) agency, today published the March 2026 “AI Marketing Maturity (AIMM) Index,” a survey of 112 marketing professionals conducted at RSAC, the world’s largest cybersecurity conference. Maturity models are common in cybersecurity. The […]

The end-to-end agentic solution enables enterprise marketing teams to measure AI search visibility, get brand-aware recommendations, and ship improvements at scale — all natively in Webflow Webflow, the agentic web marketing platform, today announced Webflow AEO, a closed-loop answer engine optimization (AEO) solution that helps enterprise marketing teams get discovered, understood, and cited by AI […]

New natural language segmentation capability accelerates campaign execution, reduces marketer effort, and drives measurable revenue impact for regulated retail operators Springbig (OTCQX: SBIG), the AI-powered marketing and customer engagement platform serving regulated retailers and brands, announced the launch of AI Audience Builder, a breakthrough capability that enables retailers to create precisely targeted customer segments using […]

Committed to building a platform where every user feels safe and valued, Wizz App is consolidating its Trust & Safety infrastructure into Cinder. Every month, more than 20 million videos and images move through Wizz App, a social discovery platform for Gen Z who want real connections and shared experiences. Behind every one of those […]

Google's John Mueller lists nine scenarios that lead Google to choose one URL as the canonical over another. The post Google Lists 9 Scenarios That Explain How It Picks Canonical URLs appeared first on Search Engine Journal.

Get actionable ways to break affiliate plateaus using data, audience research, and new content distribution channels. The post How To Break Through An Affiliate Site Plateau & Find New Growth – Ask An SEO appeared first on Search Engine Journal.

Dreyfus will report to Melissa Levy, president of Sparks.

A successful brand leans into change at the right time.

Appointments of Mark Taylor and Marie-Claire Barker feed into aim to create a collective culture at WPP.

In her latest column, mobile expert Peggy Anne Salz looks at what publishers need to do to turn ad quality into tangible results... The post Ad Quality is a Monetisation Problem: What Publishers Need to Do Now appeared first on ExchangeWire.com.

GoWit, a leading omnichannel commerce and retail media provider, today (14th April, 2026) announced a strategic partnership with Numatec, a global reseller of martech and ad tech solutions, to accelerate retail media adoption across Spain and Italy, two of Europe’s [...] The post GoWit & Numatec Forge Retail Media Partnership in Spain and Italy appeared first on ExchangeWire.com.

Peloton turns to Hudson Williams to reposition itself as a “complement” to fitness routines as the brand battles sales declines.

Publicis Groupe's CEO says growth can't come at the cost of talent or assets.

Creators can expand, but the real test is whether the platforms helping them can rebuild what makes them work.

Marie-Claire Barker will move into a performance and culture-focused role.