News
19,418 articles covering the AdTech ecosystem
Google Explains How To Use HTML Sitemaps For SEO via @sejournal, @martinibuster
Google explains why HTML sitemaps may still be useful even though the XML standard has largely replaced it. The post Google Explains How To Use HTML Sitemaps For SEO appeared first on Search Engine Journal.
Award-Winning Agencies Talk TikTok
This post was created in partnership with TikTok for Business Media buying should be more than placing ads—it should help brands connect with audiences, navigate a changing media landscape, and […]
Building the Right Team Is More Important Than Ever for Marketers
This post was created in partnership with Weber Shandwick As AI streamlines workflows and marketing budgets tighten, human collaboration and partnership remain as important as ever to create strong creative. […]
People Are Getting Together—Will Brands Meet Up With Them?
This post was created in partnership with Atmosphere TV Consumers are forgoing solitary time for social experiences, spending time in public spaces like bars, gyms, and restaurants. This shift presents […]
Brands Can Expect a Longer Holiday Shopping Season and Thriftier Consumers
This post was created in partnership with Ibotta Elevated grocery prices and anticipated holiday financial stress are already making shoppers more selective about which brands earn a spot in […]
How MLB Made an Urgent Pitch to Fans for the 2026 Playoffs
The MLB playoffs are seeing a ratings boost, and some of the credit likely goes to the league's 'No Time Like October' campaign.
Health Marketing Is Moving From Information to Navigation
This post was created in partnership with Publicis Health Key takeaways A health journey can now begin long before a formal moment of care, sparked by a smartwatch vibration, a […]
Ticker: Former WH Press Secretary Karoline Leavitt Joins Fox News
Leavitt starts her new role in November.
Stagwell's C&T Finds Poor 'Orchestration' Is Impeding AI Transformation
Ironically, the Code and Theory report finds it's because organizations and their AI tech aren't in sync, execution happens more slowly, the opposite of why many firms embrace AI to begin with.
Are Influencer Platforms Just Impression Factories?
My sense is that the vast majority of a multihundred-thousand army of influencers are only saying what they say for money, not passion, preference or principle.
Apple, Amazon, Meta At A Standoff Blocking Ads, AI Agents
ByteDance is the latest company banned from buying ads on a rival's platform, as providers escalate rivalries by blocking competitors from gaining market share.
CNN Declares Independence From Skydance -- For How Long?
Skydance management is vowing never to interfere with CNN, but look what happened at CBS News.
FCC's Station Cap Decision: TV Jobs Vs. Cable Bills?
Proponents of the move say it would give the biggest TV station groups massive control - perhaps to compete with local digital media and social media and gain more control of local ad markets.
Microdramas Are Hooking Viewers For Hours, Advertisers Want Role In Soap Opera
Audiences worlwide don't seem to mind commercial interruptions or product placements in microdramas.
R.I.P., Albert Winninghoff -- And Why You May Want To Ignore Your Agency's AI
Thinking about my mentor's death led to reflections on the "sea of sameness" danger of the AI race in our industry.
Google, Spirit Face Congressional Pushback Over Data Sale
The court hearing scheduled for Oct. 14 will determine the outcome of the proposed $10 million sale of Spirit Airlines' internal data to Google to train its AI systems.
When You're A STAR, Nielsen Lets You Synthesize Your Own Ratings
"We are creating a synthetic panel," Nielsen's David Kurzynski told a roomful of ad industry researchers earlier this year. He went on to pitch a new methodology synthetically fusing its ratings panel with first-party data from streaming platforms.
Watch the newest commercials Whoop, Nike, AT&T and more
Pro tennis player Aryna Sabalenka plays multiple roles (including herself) in the latest from Whoop.
BetterHelp Wants To Give Women Permission to Rewrite The Rules
Women are used to living in the space between contradictions. Set boundaries, but be flexible. Succeed at work, but never at the expense of your personal life. Be yourself, but […]
OpenAI Wants ChatGPT Ads to Become a Permanent Line Item in Agency Media Plans
An Agency Partner listing shows OpenAI building the holding-company sales layer that Meta and Google use to lock in recurring spend.
CNN’s Top Anchors to Host Sunday Night Specials Ahead of Midterms
Abby Phillip kicks off the rotation schedule for the two-hour specials.
Walmart Tests Placing Marketplace Inventory In Stores For Pickup and Delivery
Items from third-party sellers could soon arrive alongside shoppers' grocery orders.
Google Pilots In-Store Retail Attribution From Click To Wallet
Google has tied its in-store coupon project to Google Ads, brings consumers searching for specific products to checkout.
NFL Viewers Up 4% To 20.2M Season-To-Date
NBC's "Sunday Night Football" is highest at 23.2 million viewers, followed by CBS Sunday games at 20.5 million and ABC/ESPN's "Monday Night Football" at 19.3 million. Fox's Sunday afternoon games are averaging 17.9 million, with Prime Video games at 17.4 million.