News
16,113 articles covering the AdTech ecosystem
Spotify features users’ playlist titles as headlines in witty OOH campaign
Some playlists are strung together to tell stories in Uncommon’s work in New York, Miami and Los Angeles.
Spotify - Playlist It - 1m35s
Out-of-home (OOH) advertising explained—Ad Age Encyclopedia
Read the Ad Age Encyclopedia entry on out-of-home (OOH) advertising.
Media rebates explained—Ad Age Encyclopedia
Read the Ad Age Encyclopedia entry for media rebates.
Social commerce explained—Ad Age Encyclopedia
Read the Ad Age Encyclopedia entry for social commerce.
KFC Canada turns thirst traps into ‘Kwench traps’ for new drink menu
The Courage campaign uses influencers, social posts and fan-made “Kwench traps” to introduce the line.
EXCLUSIVE: Omnicom Offloads Hundreds of Staffers Who Built Its AI Platform to Third-Party Contractor
The holdco is outsourcing hundreds of the engineers and product staff who built the AI platform it has positioned as central to its future to IT firm Endava
Michaels launches 3D digital frame builder
The retailer is harnessing 3D and AR technology to help shoppers preview frames in their spaces.
2026 Mid-Year Consumer Spending: Inflation Driving Fewer Purchases, Higher Value Orders
US consumers are spending more money than they did in 2025, but not in the way retailers expected. They’re making significantly fewer purchases and doing far more research before committing to purchases. The shift reflects inflation-driven price pressures – but pricing alone doesn’t explain it. Online prices rose just 2%-3% over the same period according […]
Sociable: YouTube rolls out improvements for connected TV
The company added multiple new features, including the ability to turn creator playlists into shows so viewers can stream videos episodically.
How Do I Identify Cannibalization Problems & Consolidate Without Loss Of Visibility? – Ask An SEO via @sejournal, @rollerblader
A practical guide to spotting keyword cannibalization using Search Console, site crawlers, and rank trackers, plus fixes like canonicals, meta robots, and internal linking. The post How Do I Identify Cannibalization Problems & Consolidate Without Loss Of Visibility? – Ask An SEO appeared first on Search Engine Journal.
Microsoft Ads Is Removing Max CPC From New Campaigns via @sejournal, @brookeosmundson
Microsoft Advertising will remove Max CPC from new non-portfolio campaigns starting Oct. 1, shifting advertisers toward automated bidding controls and performance targets. The post Microsoft Ads Is Removing Max CPC From New Campaigns appeared first on Search Engine Journal.
Watch the newest commercials from ESPN, Progressive, Skechers and more
Stephen A. Smith finds “sports nirvana” in the ESPN app.
Why fragmented buyer signals are holding back B2B marketing
B2B buyers expect relevant, connected buying experiences, but fragmented customer data and buying signals make it difficult for organizations to deliver a unified experience. As AI raises the stakes, organizations need a connected data foundation to turn buyer signals into meaningful insights. Partner insights from Adobe.
Amazon to expand drone delivery reach sixfold this year
The e-commerce giant will soon launch Prime Air deliveries in metro Atlanta, Chicago and Cleveland, giving customers another fast shipping option.
PCC Community Markets CEO to retire in 2027
Krish Srinivasan, who became the Seattle-based co-op’s leader in 2022, is preparing to depart after leading the grocer back to financial health.
Walmart touts low prices, meal offerings as key grocery levers
“Our price gaps to conventional grocers here in the U.S. are strong, and they continue to widen,” CEO and President John Furner said on an earnings call.
Amazon to expand drone delivery reach sixfold this year
The e-commerce giant will soon launch Prime Air deliveries in metro Atlanta, Chicago and Cleveland, giving customers another fast shipping option.
US toy industry has best first-half performance in 6 years
Growth in the industry is being fueled by older consumers, according to a new Circana report.
TJX blames merchandising missteps for rare miss in the US, but is that the whole story?
Some analysts believe the off-price retailer is also suffering the consequences of stiffer competition and consumers’ resistance to price increases.
Lululemon says it has ‘talented teams and leaders in place’ as communications chief exits
Bill Chandler will leave the company just days before incoming CEO Heidi O’Neill arrives.
Walmart’s stores have ‘evolved’ as e-commerce grows
CFO John David Rainey said brick and mortar is vital as retail becomes more omnichannel. Meanwhile, Walmart's Q2 U.S. comps were softened by drug pricing regulation.
BlizzCon 2026 Sets T-Pain, Simu Liu, deadmau5, YOASOBI and More Celeb Guests
T-Pain, Simu Liu, deadmau5, YOASOBI and more celebrities will be making special appearances for the return of Blizzard’s BlizzCon fan event this September in Anaheim, California. Presented by Blizzard Entertainment, the video game studio behind franchises including “World of Warcraft,” “Diablo IV,” “Overwatch 2,” “StarCraft” and “Hearthstone,” BlizzCon brings players together from around the world […]
Why Nuuly is betting on a microdrama for its social-first fall campaign
The Urban Outfitters-owned, high-growth clothing rental service wants to break through ad fatigue with a series that examines modern dating.