News

The Conversion Setup Errors That Break Smart Bidding

Smart Bidding problems often trace back to broken conversion tracking, not bidding strategy. Seven silent setup errors that corrupt the data feeding your campaigns. The post The Conversion Setup Errors That Break Smart Bidding appeared first on Search Engine Journal.

Google Expands Personalization Across Search, Discover & News via @sejournal, @MattGSouthern

Google is rolling out a new embeddable Preferred Sources button, natural language Discover controls, and customizable audio briefings in the Google News app. The post Google Expands Personalization Across Search, Discover & News appeared first on Search Engine Journal.

3M - PROSHARP - 30s

Barclays - Game Day - 30s

To Avoid AI Marketing Traps, Become a Hybrid CMO

The next advantage in marketing will belong to those who combine AI's speed with human scar tissue.

Sony WPP Rebate Fraud Allegations Reawaken Age-Old Debates in Adland

New claims surfaced in the WPP whistleblower suit reignite questions about adland's biggest trust problem.

Tricentis Introduces New AI Innovations to Advance Agentic Enterprise Software Development

New technologies from Tricentis Labs help enterprises explore applications, assess release readiness, and evaluate AI agents with greater confidence Tricentis, the global leader in agentic quality engineering, announced at its annual industry conference, Tricentis Transform, a lineup of new AI-powered innovations designed to help enterprises build, validate, and deliver high-quality software at scale. The announcement […]

Capacity Brings Automated Quality Assurance, Multi-Agent Support and Knowledge Orchestration to Voice Offerings

AI agents improve customer voice interactions and handle cross-department issues seamlessly Capacity, a unified CX Automation Platform, is bringing a more connected approach to voice AI. Capacity’s voice AI agent uses a human-like neural voice to deliver natural, conversational interactions while maintaining context throughout a call, drawing on the same knowledge layer that powers chat, […]

Agiloft Announces Agiloft for Salesforce on Salesforce AgentExchange

Agiloft’s customers can now benefit from code-free, CRM-native contract management to help you extend your Agentic Enterprise Agiloft, the global leader in data-first contract lifecycle management (CLM), announced it has launched Agiloft for Salesforce on AgentExchange, Salesforce’s marketplace that brings together the rich ecosystems of AppExchange, Slack, and Agentforce into one experience – making it easy […]

Captello Launches CapChat™, the Industry’s Most Advanced and Automated Analytics Platform Ever Built for Events.

Plain-language answers checked against live records, dashboards, and reports that build themselves, and the same intelligence inside Captello and in the AI platforms teams already use. Captello, The Only Event-to-Revenue Intelligence Platform, announced the general availability of CapChat™, a purpose-built intelligence layer that lets anyone ask questions about their event, meeting, engagement, and revenue data […]

Intentsify Partners With Clay to Bring Buyer Intent Data Directly Into GTM Workflows

The Clay x Intentsify Integration gives revenue teams access to account- and buying-group-level intent signals Intentsify, the leading global provider of B2B intent data and signal-based go-to-market solutions, announced the Clay x Intentsify Integration, a new partnership with Clay, the data and AI infrastructure trusted by more than 500,000 go-to-market teams. Intentsify’s Buyer Intelligence — […]

Net Conversion Promotes Joshuah Rodery to Chief Financial Officer

Rodery assumes role as independent agency’s growth accelerates. Net Conversion has promoted Joshuah Rodery to chief financial officer, seven months after he joined the company as vice president of finance. The promotion is the latest marker in a growth year for the independent agency, which has added three plum media AOR assignments over the past year (Winn-Dixie, Evermore […]

Felicia Day’s ‘The Guild’ Movie Breaks ‘Veronica Mars’ Kickstarter Record, Raising More Than $5.7 Million

Huzzah! With 38 hours remaining in its campaign, Felicia Day’s “The Guild” reunion movie has broken the record for highest crowdfunded movie in history, which was set by the “Veronica Mars” film project with $5,702,153 in 2013. As of Thursday at 8:30 a.m. ET, Day’s “The Guild: Ren Faire’d” hit $5,704,000 raised by a combined […]

Most Americans Have Not Seen Stories of People Living With HIV in Media in the Last Year: GLAAD Report

GLAAD reported on Thursday that most Americans say they have not seen stories about people living with HIV in the media. In its sixth annual State of HIV Stigma report, GLAAD says, “72% of Americans report they have not seen stories featuring real people living with HIV in the media over the past 12 months, […]

Brand Marketing Veteran Justin Breton Joins Gap Inc. to Drive Original Content

Walmart marketing alum Justin Breton has joined Gap Inc. to drive original content across a range of genres and platforms to support the apparel giant’s “Fashiontainment” business initiative. Starting Aug. 31, Breton will serve as Gap’s VP of development, reporting to Pam Kaufman, the Nickelodeon and Viacom alum who joined the company in February as […]

Newman’s Own bets on its purpose-driven heritage to engage millennials

Years after Paul Newman’s death, the brand’s new CMO sees opportunity in amplifying its use of good ingredients and that profits go to charities.

IAB Brings CreatorFronts, Podcast Upfront, and PlayFronts Together for the First Time

New York – August 20, 2026 – Today, IAB announced its September marketplace series, uniting the inaugural IAB CreatorFronts, with IAB Podcast Upfront and IAB PlayFronts into one of the most exciting and important weeks of the year. Creator influence, community, and fandom are now the common thread driving growth across Podcasting, Gaming, and Creator … Continued The post IAB Brings CreatorFronts, Podcast Upfront, and PlayFronts Together for the First Time appeared first on IAB.

Purpose Marketing Hits and Misses 08192026

Purpose Marketing Hits and Misses 08192026

Why the NFL is building a marketing platform around touchdown ‘cellys’

The 72andSunny campaign stars Cam Bynum and builds on the celebrations fans already create and share

Walmart Boosts Full-Year Guidance Following 38% Ads Growth

The company raised its guidance on sales and earnings Thursday, after reporting a booming ecommerce business, high profit growth, and tailwinds from tariff refunds totaling $2.9 billion.

How AI Is Changing Tech Marketing with Iterable CEO Sam Allen

Why marketers are more powerful than ever—if they assemble the right team.

NFL Stars Show Off New Celebrations in Season Kickoff Campaign

NFL players such as Bijan Robinson break out their best moves for new marketing push.

Marketing contribution is the new attribution

Attribution turns complex buyer journeys into neat charts. Marketing contribution looks at the content, conversations, and decision points those charts miss. The post Marketing contribution is the new attribution appeared first on MarTech.

How to tell if your personalization is over the line

Before using customer data to personalize an experience, test whether customers expect it, find it relevant, and feel comfortable with it. The post How to tell if your personalization is over the line appeared first on MarTech.