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11,924 articles covering the AdTech ecosystem
Freedom from Torture pulls up a blood-soaked chair to Parliament
The work was created by Feral.
Week in Review: Sky Agrees Terms with ITV, Omnicom Goes All In on Streaming at Cannes, and Walmart Acquires Vibe.co
In this week's Week in Review: Sky reportedly agrees terms with ITV, Omnicom announces a slate of new streaming partnerships at Cannes, and Walmart buys French ad tech business Vibe.co. Top Stories Sky Agrees Terms to Buy ITV's TV and Streaming Arm Comcast-owned broadcaster Sky had reportedly agreed terms with fellow British TV business ITV Read More
Fernando Machado on why he took the Chipotle chief brand job and what’s next
Machado foreshadows his marketing strategy for Chipotle, including brand positioning, the use of AI and the importance of agency relationships.
Xumo - Intro
Xumo - Ying
Too Good - Paid Sick Leave for Cows - 2m15s
Suncorp - Haven - 2m35s
Why AI is making DAM more important than ever
Rules-based automation is reaching its limits, making DAM a critical source of context for AI-powered content workflows. The post Why AI is making DAM more important than ever appeared first on MarTech.
Why your top ranking no longer means you’re winning
AI and personalization are replacing one-size-fits-all rankings with unique customer journeys, forcing marketers to rethink how they measure visibility. The post Why your top ranking no longer means you’re winning appeared first on MarTech.
2026 Cannes Lions: Authenticity In The Age of AI
Authenticity. Outcomes. Workflow….and containerization? After a week sweating on the Croisette, the AdExchanger team offers you a sweat-free synopsis of the 2026 Cannes Lions. The post 2026 Cannes Lions: Authenticity In The Age of AI appeared first on AdExchanger.
CiteLens Launches GEO Intelligence Platform to Track Brand Visibility Across AI Search Engines
CiteLens helps brands measure and improve how often ChatGPT, Claude, Perplexity, and Google AI Overviews cite and recommend them in generated answers. As consumers increasingly turn to AI assistants instead of traditional search engines to discover products and services, a new question is reshaping digital marketing: when someone asks ChatGPT, Claude, Perplexity, or Google AI […]
TapClicks Introduces New AI-Enabled Capabilities to Further Accelerate Marketing Intelligence
TapClicks, the leader in Smart Marketing solutions, today announced the availability of two new AI-driven capabilities designed to help marketing teams transform data into insights faster: AI Dashboard Creation and SmartSlides Slide-by-Slide Generation. Available immediately as part of the SmartSuite package, both enhancements further the TapClicks mission of helping organizations reduce the time and effort required to analyze performance, […]
Campaign Trail: The Honest Company delivers women’s bathroom truths
The consumer goods company teamed with agency Zambezi to break down taboos and change the tenor of advertising in the flushable wipes space.
Google Answers Question About SEO For AI Agents via @sejournal, @martinibuster
Google's John Mueller answered whether Google Gemini's new AI agents change the rules for SEO. The post Google Answers Question About SEO For AI Agents appeared first on Search Engine Journal.
‘Scale plus AI does not equal client value’: Dentsu CEO Takeshi Sano reveals fresh playbook
Newly appointed Dentsu global CEO Takeshi Sano reveals the holding company’s plans to get back on top, embracing agility, people intelligence, and sharing the company’s story with confidence.
Does WPP’s group CSO role show the rising importance of agencies’ internal strategy?
The group CSO post is a new one for the network.
Arla Foods hires Gemma Knox to lead in-house agency The Barn
Knox was previously group managing director and global client lead at M&C Saatchi.
The virality trap: why shallow brand experiences are now a commercial liability
All too often, we are approached with briefs still shaped by a social-first logic.
EXCLUSIVE: McCann Global Chairman Daryl Lee to Depart
Longtime ad exec exits 7 months after Omnicom’s IPG acquisition
What future marketers understand about customer decision-making
AI is changing how people evaluate information. The next generation of marketers may already understand what matters most. The post What future marketers understand about customer decision-making appeared first on MarTech.
REBL Labs Opens Early Access to Aimee, Its AI Content Writer Built for SEO, AI Visibility, and Content Performance
Selected companies will receive free access to Aimee in exchange for real-world feedback as REBL Labs expands adoption of its AI-powered content system **REBL Labs Opens Early Access to Aimee, Its AI Content Writer Built for SEO, AI Visibility, and Content Performance** **Selected companies will receive free access to Aimee in exchange for real-world feedback as REBL […]
CB Insights Brings Private Market Intelligence to Microsoft 365 Copilot and Copilot in Excel
Official Microsoft connector brings CB Insights’ trusted intelligence on private companies directly into AI-powered enterprise workflows. CB Insights, the leader in predictive intelligence on private companies, today announced the availability of its trusted data and insights through Microsoft 365 Copilot Chat, Researcher agent, Copilot in Excel and Copilot Cowork. Available as an official Microsoft connector […]
Your Brand Message Is Costing You Half Your Views – What 2 Reports Can Tell Us via @sejournal, @gregjarboe
New data from IAB and Billion Dollar Boy explains the performance gap between creator content and brand-led ads, with specific fixes for both. The post Your Brand Message Is Costing You Half Your Views – What 2 Reports Can Tell Us appeared first on Search Engine Journal.
Google Gemini Can Now Control Your Computer. Hackers Are Already Targeting AI Agents via @sejournal, @martinibuster
Google warns that websites can expose AI agents to hidden traps for agentic AI navigating the open web. The post Google Gemini Can Now Control Your Computer. Hackers Are Already Targeting AI Agents appeared first on Search Engine Journal.