News
19,418 articles covering the AdTech ecosystem
Talent Tracker: IAB UK, WFA, Prose on Pixels, Perfect Stranger and more
Talent Tracker is a weekly column that rounds up people moves, promotions and new hires from around the advertising and marketing industry. The post Talent Tracker: IAB UK, WFA, Prose on Pixels, Perfect Stranger and more appeared first on New Digital Age.
Virtual try on launches on ChatGPT
Users can take or upload a selfie to generate images and see how clothing and accessories look on them prior to purchase.
What brands need to know before jumping on the latest cultural trends
Cultural fluency is crucial for brands who want to participate in trends, and sometimes the best foot in the door is by listening to and taking cues from partners already in the know.
Algorithms aren’t enough: The future of marketing is human-led
As AI takes over routing and optimization, human communication becomes more important.
5 Marketer Moves In October So Far: Red Lobster, Rocket Companies, and More
A roundup of the biggest marketing leadership moves from the month so far.
Treasure AI Unveils Agentic Marketing Products and Features at Agentic World 2026
This week, Treasure AI (formerly Treasure Data) hosted Agentic World 2026 in Miami.
Online spend during Amazon’s Prime Big Deal Days neared $10B in the US
The retailer’s two-day event drove sales at multiple stores including Walmart as consumers hunted for bargains and discounts ahead of the holiday rush.
Bloomingdale’s merchant jumps to Bluemercury
Stacie Borteck Dattner will report to Bluemercury CEO Alexandre Choueiri, the former Kering Beauté executive who arrived in August.
The Weekly Closeout: E.l.f. Brands pushes into fragrance and is Athleta’s C-suite shakeup an opportunity?
The beauty brand has launched its first fragrance and body care collection, while the Gap Inc. brand is searching for a new CEO after Maggie Gauger went to Lululemon.
Nearly half of shoppers are worried about affording holiday gifts this year
Concerns about the job market, as well as personal and household debt, are affecting how much consumers plan to spend this season, per an ICSC report.
Aurora Mobile’s JPush Strengthens Shennong Group’s Messaging Infrastructure to Support Timely Delivery of Critical Business Information
Aurora Mobile Limited (NASDAQ: JG) (“Aurora Mobile” or the “Company”), a leading provider of customer engagement and marketing technology services, today announced that it has partnered with Yunnan Shennong Agricultural Industry Group Co., Ltd. (605296.SS) (“Shennong Group”) to deploy JPush, its intelligent push notification solution, and provide reliable messaging infrastructure supporting Shennong Group’s digital agriculture […]
Volkswagen’s CMO on driving emotional connection through partnerships
Rachael Zaluzec digs into the brand’s newly expanded work with U.S. Soccer and NBCUniversal.
Proof plus Prediction: Brand Metrics Unveils New Identity as it Extends Outcomes Intelligence to Advertisers and Agencies
The brand outcomes platform trusted by the world's leading publishers rolls out to advertisers and agencies, alongside a new identity and website Global ad tech firm Brand Metrics, the brand outcomes platform trusted by media owners worldwide, today, 1st October, 2026, [...] The post Proof plus Prediction: Brand Metrics Unveils New Identity as it Extends Outcomes Intelligence to Advertisers and Agencies appeared first on ExchangeWire.com.
Visit Oslo brings back its grumpiest resident for an insane musical sequel
Halfdan returns two years after his viral tourism debut, this time singing his complaints about Norway’s capital.
What Advertising Week 2026 revealed about AI, creators and media buying
Advertising Week New York returned to the Penn District with more creators, the same dizzying lines and crowds and—at least in intent—less AI conversation.
Gen Z wants a break: What brands can do to accommodate digital detoxes
As Gen Z tries to break away from the algorithms that have defined their lives online, they’re seeking out community and connection in real-life spaces—like malls.
The Five’s Jessica Tarlov Has an Ear for Intentional Conversations
The Five co-host credits her success to being prepared, curious, and human.
Angry Orchard Teams Up With 'Scream' For Special Flavors, Video Store Pop-Up
The Thriller Variety Pack has glow-in-the-dark packaging that reveals Ghost Face and the franchise's iconic line, "What's your favorite scary movie?"
Fingers As Butts, Fingers As Legs: Where Will It End?
In a week when two brands unveiled OOH campaigns featuring giant hand appendages, fingers wearing Oura rings stroll along as if they were legs.
ATSC approves Candidate Standard for B2X
ATSC, the Broadcast Standards Association, has announced what it has called “an important milestone” in the development of Broadcast-to-Everything (B2X), with the approval of a new Candidate Standard that establishes a critical foundation for the emerging B2X platform. The Candidate Standard is a first step toward ATSC’s vision of enabling broadcast and mobile technologies to […]
Italian region to expand French TV offer
Six French-language TV channels could be available across Italy’s Aosta Valley by the end of the year following progress on a new broadcasting agreement, according to Regional President Renzo Testolin. Speaking in the regional assembly, Testolin confirmed plans to add public channels France 2, France 3 Alpes, and France 5 to the region’s existing lineup, […]
Q&A: Joshua Nino De Guzman on ten years of Dexerto
As CEO and co-founder, Joshua Nino De Guzman has built Dexerto around a model that sits between publisher, social-media brand and creator/influencer company. New Digital Age chatted with De Guzman to find out more… The post Q&A: Joshua Nino De Guzman on ten years of Dexerto appeared first on New Digital Age.
It’s not all about a viral splash: podcasts build relationships over time
A podcast can generate viral moments but also give listeners a reason to return when the next episode lands, says Amadi Tagoe, Senior Vice President, MikeWorldWide... The post It’s not all about a viral splash: podcasts build relationships over time appeared first on New Digital Age.
Media Pride lunch ’26: Bijal Shah of Gay Times
New Digital Age hosted its […] The post Media Pride lunch ’26: Bijal Shah of Gay Times appeared first on New Digital Age.