News
16,113 articles covering the AdTech ecosystem
Business websites dominate Gemini’s local AI citations
Nearly 60% of Gemini’s local citations point to business websites, but recommendations can change dramatically when using identical searches. The post Business websites dominate Gemini’s local AI citations appeared first on MarTech.
How Programmatic Home Screen Ads Are Becoming More Standardized (And More Accessible)
How long does it take you to decide what to watch after you turn your TV on? The post How Programmatic Home Screen Ads Are Becoming More Standardized (And More Accessible) appeared first on AdExchanger.
MarTech Interview on AI-Powered Customer Engagement with Priya Gill, CMO at Iterable
How can marketers use AI to drive better customer engagement tactics? Priya Gill, CMO at Iterable, discusses more about AI-powered personalization, real-time decisioning, customer trust, and the shift toward continuously improving customer engagement programs. ________ Hi Priya, tell us about some recent innovations brands can use to their advantage to create deeper customer engagement. The […]
Scorpion Pushes MULO Advertising Earlier in the Journey
Scorpion is expanding its Google Ads offering with Demand Gen, giving multi-location brands another way to reach consumers before they actively search for a nearby service provider. Paid search has long been a cornerstone of local customer acquisition. A consumer searches for a nearby home-services provider, attorney, pest-control company, or other service, and brands compete […] Scorpion Pushes MULO Advertising Earlier in the Journey first appeared on Street Fight.
Today’s marketing data is too saturated to be oil — it’s uranium
An overabundance of data can do damage if marketers don’t figure out how to turn it into better decisions, writes Steve Kennedy, CMO at Marco's Pizza.
Estée Lauder’s Jo Malone turns to ‘Fortnite’ for first gaming activation
The in-game activation is accompanied by a campaign featuring gaming creators, livestreams and a social content series.
Prompt Injections Just Proved Something SEO Has Known For 25 Years via @sejournal, @theshelleywalsh
Hidden white-on-white text was an SEO trick 25 years ago. Now, it tells AI models what to conclude about you. The post Prompt Injections Just Proved Something SEO Has Known For 25 Years appeared first on Search Engine Journal.
Can we talk about whether originality is still a moat?
The proliferation of familiar ads does not negate the value of uniqueness, and might actually increase it.
Transport for Greater Manchester set to launch media review
Account is currently with Republic of Media.
Ikea’s Ingka Group begins global media review
Dentsu’s iProspect and WPP Media are incumbents on Ikea's media account.
Betway puts fans on the guest list with new brand platform
The campaign was created by M&C Saatchi Sport & Entertainment.
The hidden cost of reinvention
What is the impact of constant change on the people expected to deliver it and how do we best support them?
What ChinaJoy 2026 Signals for Gaming
ChinaJoy 2026, themed "Level up with AI", spotlighted the impact of AI on gaming. iion's Zach Jiang shares his key takeaways from the event. The post What ChinaJoy 2026 Signals for Gaming appeared first on ExchangeWire.com.
Lily Collins Signs on as Face and Shareholder of IM8, Rethinking the Celebrity Deal
CEO Danny Yeung tells ADWEEK how the supplement brand is bringing equity to the traditional endorsement model.
Why Social Media’s Ad Dominance Is A Billion-Dollar Measurement Illusion
A report dropped last month from eMarketer that made me curious. Social networks will capture 27.7% of all US ad spend this year, despite accounting for just 12.5% of the time Americans spend with media. Convergent TV (linear and CTV), where consumers spend 38.5% of their media day, gets 18% of budgets. As Digiday put […] The post Why Social Media’s Ad Dominance Is A Billion-Dollar Measurement Illusion appeared first on AdExchanger.
Podcast Giant Goalhanger Hires Tom Miceli to Lead TV and Film Expansion (EXCLUSIVE)
Goalhanger, the British podcasting giant behind series such as as “The Rest is Football,” which recently launched as a Netflix show covering the World Cup, is looking to accelerate its growth on screen with the hire of Tom Miceli. Miceli joins from WME in the newly created role of head of IP development and will […]
No Live Rights? No Problem: Daily Mail Sport’s World Cup Tactics
As FIFA's estimated $4.3 billion in media rights revenues for the World Cup suggests, sports broadcasting is an expensive game, and only getting more expensive with each tournament; the 2026 figure is around $1 billion higher than in 2022. But even without access to live games, publishers managed to find creative ways to drive engagement Read More
Ad Tech Careers: Advice to Myself at 16
Ever wonder what you'd tell your 16-year-old self? We asked ad tech experts what advice they wish they'd had before starting out in their careers... The post Ad Tech Careers: Advice to Myself at 16 appeared first on ExchangeWire.com.
Michaels puts Angela Kinsey back on the Party Planning Committee—inside the campaign
The “Office” star discusses the work from It’s Advertising Time and her own approach to entertaining.
Texas A&M Drives New Track of Consumer Brand Marketing
Texas A&M races into new IndyCar sponsorships.
Dirac Brings AI-Driven Process Planning to Enterprise Manufacturers on Microsoft Azure
Dirac is aligning with Microsoft to increase visibility across aerospace & defense and the broader industrial base to replace the legacy process planning stack with AI Dirac, Inc. is expanding its work with Microsoft, bringing BuildOS, its AI-native process planning platform, to manufacturers across aerospace & defense, industrial equipment, and agriculture and construction machinery. Dirac is […]
Liferay Announces General Availability of Liferay Data Platform
New account intelligence layer gives B2B organizations a unified view of account activity, Liferay DXP-native Liferay, a leading provider of Digital Experience Platforms (DXPs), today announced the general availability of Liferay Data Platform (LDP), a new offering that gives B2B organizations a single, trusted view of account activity, drawn from CRM, marketing automation, account-based marketing […]
AI Agents evade your DAM audit trail – exposing a critical audit and compliance gap
SecuPi monitors the end-user’s identity behind MCP and NHI database access, extending DAM with runtime AI Data Access controls SecuPi today announced new capabilities designed to close a rapidly growing security and compliance gap in traditional Database Activity Monitoring (DAM): AI agents accessing enterprise databases through Model Context Protocol (MCP) servers using shared non-human identities […]
WunderKIND Ads Integrates with Amazon Publisher Services, Expanding Access to Premium Inventory
Publishers unlock new demand while advertisers gain seamless access to high-impact, performance-driven formats WunderKIND Ads, the leader in user-first, performance-driven digital advertising, announced today an integration with Amazon Publisher Services (APS). This exciting new integration makes Wunderkind’s premium publisher inventory directly available to Amazon DSP and APS Transparent Ad Marketplace (TAM) and Unified Ad Marketplace […]