1,644 articles covering the AdTech ecosystem
Taste has become an unfashionable concept but the industry should be embracing it as something that gives it a stake in the future.
Appointment was made without a pitch.
Here are the executive moves you need to know this week.
This week’s top campaigns focused on growth, resilience and the stories brands tell about moving forward.
Get to know the marketing and advertising execs honored in this year’s Leading Women Peru program.
More than 900 creators signed up within 11 days.
Dallas-based agency Lerma has appointed Omar Quiñones as its first chief strategy officer, the final piece of a leadership hiring spree that signals an ambitious move away from the agency’s […]
Google is facing more antitrust scrutiny from EU regulators over its search advertising auctions, plus news on Alibaba and Bytedance... The post Digest: Google Faces Fresh EU Search Scrutiny; Alibaba’s Qwen Processes 120 Million Orders in Six Days appeared first on ExchangeWire.com.
Got a burning question for the ExchangeWire team? Drop your questions over to us and we'll answer in a monthly mailbag special... If there's a hot topic you're keen to know more about, or a topical industry issue you want to [...] The post Have Your Question Answered on the MadTech Podcast! appeared first on ExchangeWire.com.
Milk drink brand previously worked with Digital Natives.
Ex-Mediacom execs Sasha Savic and Anush Prabhu will lead Attivo's expanded U.S. agencies, with a combination of tech and expanded media offerings.
AI modeling and an understanding that there's more to life than the last click are changing the way clients evaluate paid social investments.
AI systems prefer structured formats or APIs to ingest and surface content more efficiently. And “markdown” has quickly become the common language used by AI systems and agents.
A month into its ad strategy, OpenAI tries to balance growth and trust.
Google’s SERPs are changing faster than most SEO strategies can keep up. Does AI Mode change which keywords are still worth targeting? Which SERP features actually drive organic traffic in 2026? The expansion of AI Overviews into new keyword and intent queries, AI Mode’s attempt to dominate the search experience, and ongoing experimentation with new SERP layouts have changed how users interact with search results. Get A Data-Backed View Of What Matters For 2026 SERPs In this on-demand webinar, Tom Capper, Senior Search Scientist at STAT Search Analytics, will dig into STAT’s vast repository of daily SERP data and show […] The post Google SERPs In 2026: Changes, Features & How To Boost Your Organic Traffic appeared first on Search Engine Journal.
A site owner blamed Google AI Search for falsely reporting their site offline. The answer was a content delivery pitfall. The post Google AI Shows A Site Is Offline Due To JS Content Delivery appeared first on Search Engine Journal.
Olympic snowboarder Chloe Kim stars in the latest from Google.
The top five titles had over a billion viewing minutes.
The NBA's svp of marketing partnerships reveals how brands such as Google, DoorDash, and Amex are showing up at All-Star.
The platform’s Ads Manager expects to see a boost from AI tools while a major partnership with Amazon Ads is still only in the “early innings.”
Winners will be announced on Thursday 19 March at a ceremony at Royal Lancaster London.