Week in Review: UK Broadcasters Discuss Channel 4/UKTV Merger, NBCU Brings Agents to the Upfronts, and Ad Spend Soars Despite Consumer Caution

In this week's Week in Review: rumours emerge of C4/UKTV merger, NBCU brings AI agents to the Upfronts, and WARC releases new ad market data. Top Stories UK Broadcasters Reportedly Discuss Channel 4 and UKTV Merger The BBC and Channel 4 have held preliminary talks with the UK Government about a broader tie-up of their Read More

Last updated Oct 9, 2026 by ATDb automated enrichment