News
19,429 articles covering the AdTech ecosystem
AI budgets are growing faster than proof of ROI
Companies are spending heavily on AI, but most agent projects are still short of full scale and many marketing teams can’t show clear financial value. The post AI budgets are growing faster than proof of ROI appeared first on MarTech.
Survey: Audio listeners consuming more content than ever
Audio listeners are consuming more spoken-word audio content than ever before and increasingly using audio to replace screen-time entertainment, according to global research commissioned by Audible, unveiled at the Frankfurt Book Fair. Findings include how audio complements traditional print/digital reading, why people are turning increasingly to audio, what motivates listeners to select particular titles and […]
Asia: beIN extends Wimbledon rights to 2031
beIN Asia Pacific has confirmed a new long-term deal with The All England Lawn Tennis Club (AELTC) for the exclusive broadcast rights to The Championships, Wimbledon across Southeast Asia and Hong Kong from 2027 until 2031. The agreement expands beIN’s long-standing relationship with the AELTC and follows the recent renewal of Wimbledon rights across the […]
Influencer Marketing Has an Infrastructure Problem
Influencer marketing doesn’t need another tool solving one part of the problem. It needs a connected operating layer that brings intelligence, activation and commerce into one scalable commercial channel.
Campaign Trail: Polymarket bets on celebs to build its own ad universe
Stagwell shop Today on the Moon helped find comedy in the betting platform’s fictional offices alongside the likes of LeBron James and Spike Lee.
AI Overviews Have Spread To Most Big-Brand Searches via @sejournal, @MattGSouthern
Recent tracking data found AI Overviews on most brand-name searches it checked. The post AI Overviews Have Spread To Most Big-Brand Searches appeared first on Search Engine Journal.
The Stack: Media Consolidation Moves
This week, regulators stepped up scrutiny of major technology platforms, the media industry saw another significant consolidation move, and new standards emerged to address how AI systems use publishers’ content. In today’s MadTech Daily, we cover Brussels weighing a corporate [...] The post The Stack: Media Consolidation Moves appeared first on ExchangeWire.com.
Social Commerce Surges 457% and AI Fashion Searches Rise 44% During Christmas, Captify UK Data Reveals
New Captify (part of Verve) data shows the UK Christmas shopping journey is becoming increasingly fragmented across social commerce, conversational AI, search and physical retail, creating a more complex festive battleground for brands looking to capture demand. The post Social Commerce Surges 457% and AI Fashion Searches Rise 44% During Christmas, Captify UK Data Reveals appeared first on ExchangeWire.com.
ADWEEK Agencies Advantage: Brands Stall the Shift to Performance Pay
Under pressure from AI and shrinking client budgets, agencies need to advocate for a more sustainable model to take hold.
Not everyone in marketing should be an AI builder
Marketing teams are rewarding AI builders, but they also need maintainers, monitors, and users. Here's why those roles matter. The post Not everyone in marketing should be an AI builder appeared first on MarTech.
Dragon Ball Super: Beerus on Disney+ UK
Disney+ has announced that Dragon Ball Super: Beerus, the enhanced edition of the hit anime Dragon Ball Super will stream on Disney+ in the UK from October 14th. Featuring more immersive battle sequences and an even more faithful representation of the original manga, Dragon Ball Super: Beerus offers both long-time fans and new audiences a […]
Fremantle expands global sales for Police 24/7
Fremantle has announced a wave of international sales for law-enforcement series Police 24/7, as the factual franchise continues to build momentum with audiences and broadcasters around the world. In the US, REELZ has acquired seasons one and two of the series in a new second-window deal, while Sky in the UK has renewed the series […]
Blue Origin confirms 2026 launch
Blue Origin says it will fly a New Glenn rocket before the end of the year, and return to flight following on from the disastrous explosion in May. The Jeff Bezos-backed rocket company has also officially filed a request with the Federal Aviation Commission (FAA) for permission to ramp up its launch cadence from the […]
Open Cosmos wants ITU launch extension
UK-based satellite operator Open Cosmos has asked the ITU to allow it to extend the time allowed to launch 50 per cent of its fleet into orbit. The ITU’s Radio Regulations Board (RRB) is usually tough in requiring satellite operators in keeping to their rules to launch – in this case – half of their […]
ARTE Distribution expands CEE footprint
ARTE Distribution has expanded its footprint across Central and Eastern Europe (CEE), closing a series of deals with broadcasters in the region ahead of MIPCOM. Canal+ Poland has signed a package deal covering more than 60 hours of documentaries, including Cluck! Chicken Exposed (52’) and Career of a Post-War Nazi (52’). In Slovakia, JOJ Group […]
Openreach accelerates copper retirement across UK
Openreach has announced a further 112 new exchange locations, covering more than 619,724 newpremises across the UK, where the business plans to halt the sale of traditional copper-based phone and broadband services to encourage people to upgrade to new digital services over an ultrafast Full Fibre connection. The business is giving Communication Providers (CPs) such […]
EBU urges Ireland to safeguard public service media
The European Broadcasting Union (EBU) has said that it “is deeply concerned” by the Irish Government’s decision to cut the agreed public funding of RTÉ by €20 million. In 2024, the Government publicly committed to €725 million in public funding for RTÉ over 3 years (from 2025 to 2027). It said at the time that […]
Samsung TV Plus EMEA expands Zoo 55 deal
Samsung TV Plus EMEA has announced an expansion of its existing partnership with Zoo 55, part of ITV Studios, bringing a portfolio of entertainment channels to the subscription-free service. Building on the established content already available on Samsung TV Plus, this agreement includes exclusive content and represents a key strategic pillar in Samsung TV Plus’ […]
Vodafone, Telefónica, DT demo 5G TV production
Vodafone, Telefónica and Deutsche Telekom, together with media company RTL Deutschland, have conducted a joint field trial demonstrating how mobile networks can support TV production in the future. During a first-round DFB Cup football match between HEBC Hamburg and Borussia Dortmund on September 1st, the companies transmitted key production signals over their mobile networks by […]
Agency Brief—Inside Mark Read’s Prompt event, MSQ continues US push
This week, we’re breaking down a series of mergers and acquisitions, and checking in on how Mark Read’s Prompt event went down.
Agents are shaping holiday discovery—brands that feed them win
Agentic shopping is reshaping holiday discovery. Here’s why brands must optimize product data for AI agents now, how it differs from AEO and where the real risks and wins are.
Coca-Cola says context will define agentic shopping—and more tips for AI commerce
From shopping to advertising, brands need new technology and skills to serve AI-powered customers. Ad Age spoke with experts at Advertising Week New York to learn how marketers can prepare for the creeping change.
The best campaign of September 2026, according to Ad Age readers
Ad Age readers voted for their top creative campaign of September 2026 in a fierce competition.
CMO hiring surges with tech powering the marketing labor market—inside moves at Google, Workday and more
A 2026 monthly high of 56 CMO hires were made in September, including plenty of rookies.