News
11,920 articles covering the AdTech ecosystem
The New Rules of Retail
This post was created in partnership with SMG Artificial intelligence is rewriting the retail playbook, but consumers still need a human touch—and, in many cases, a physical store. During the […]
Evaluating Retail Media Strategies as AI Changes Discovery
This post was created in partnership with Mirakl Ads Key takeaways The shopper journey has been reshaped, and brands are questioning where retail media fits as AI answer engines increasingly […]
Making the Last Mile Count
This post was created in partnership with Ibotta As consumers shift their habits to delivery and last-mile platforms, commerce brands have to move quickly to keep pace. During an ADWEEK […]
Building Confidence in an AI-Powered Marketing Future
This post was created in partnership with Zefr AI may be advancing quickly, but many organizations are still figuring out how to turn its potential into practical business value. During […]
The Future of Healthcare Marketing
This post was created in partnership with Doceree Key takeaways Annual plans, quarterly campaign cycles, and omnichannel strategies make keeping up with the dynamic pace of provider and patient journeys […]
2 Industry Legends Predict How AI Will Impact the Agency Business
This post was created in partnership with Dstillery The media environment has never been a static one. Yet with every jolt—such as the emergence of the Internet and social media—advertising […]
Relevance Can Never Be Scripted in Marketing
This post was created in partnership with EightPM Key takeaways Brands face intense pressure to keep up with fast-moving cultural trends, but this agility is inherently difficult to plan or […]
Creating Campaigns That Become Cultural Moments
This post was created in partnership with Adobe Capitalizing on cultural moments is a tried-and-true marketing strategy, but is it possible for brands to create their own moments? During an […]
On “Joyride Day,” Ryan Trahan unlocked a powerful new form of creator product marketing
Over the years, Ryan Trahan has shown that he's always down to try something new. On Joyride Day, he applied that adventurous approach to his snack brand. In true Ryan Trahan fashion, his promotional event for Joyride was a 50-state affair filled with spectacle, celebrity cameos, and a record-breaking level of attention. After traveling from coast to coast in search of the state that loves candy the most, Trahan capped off his journey by hosting a live stream that included a successful Guinness World Records attempt. Visit Tubefilter for more great stories.
You know 5-Minute Crafts. Now meet its owner TheSoul Group, which is building a distribution powerhouse across 100+ YouTube channels, streaming, and MSN.
If you’ve been on the internet for more than five minutes, chances are you’ve seen a video from TheSoul Group. 5-Minute Crafts is its flagship, an uberviral DIY outlet that’s racked up tens of billions of views and 400+ million followers across social platforms like YouTube, TikTok, Instagram, Facebook, and Snapchat. Known for its high-energy, […] Visit Tubefilter for more great stories.
Forbes’ latest top 50 creators list has arrived–and for the first time, these movers and shakers collectively made over $1 billion in a single year
It’s that time of year again: Forbes has released its annual ranking of the 50 top digital content creators on the internet. As usual, MrBeast sits squarely in spot #1, with an untouchable $300 million in earnings. But there is something new for 2026. As Forbes puts it, “For the first time in the five-year history of the […] Visit Tubefilter for more great stories.
Lowe’s wants creators to put their next products on its shelves
Lowe's is building on its work with influencers by adding another layer to its year-old Creator Network. The members of that network -- whether they be long-term partners or newcomers -- will now be able to develop their own Lowe's products through a program called Lowe's Creator: Into the Blue. A press release explains that the new program puts creators in contact with Lowe's product design and development teams. The participating creators will be able to pitch product ideas with an eye toward retail distribution. Creator pitches may range from existing products to new ideas to collaborations that make use of current Lowe's products. Visit Tubefilter for more great stories.
MrBeast grabs a team from creator economy startup to staff rumored brand matchmaking hub
Among many other plans at his company Beast Industries, the super-creator known as MrBeast intends to launch a service that will play the matchmaker between creators and brands. To succeed in such a crowded corner of the creator economy, MrBeast needs an awesome team on his side, and he thinks he's found it at Pietra. That's the name of a venture-backed startup that recently saw a substantial portion of its workforce move over to Beast Industries. According to Business Insider, Pietra Co-Founder and CEO Ronak Trivedi is one of a "significant" number of Pietra employees who have been poached by MrBeast's company. Visit Tubefilter for more great stories.
Facebook has a new Creator Studio (with AI included, of course)
In 2023, Facebook sunsetted its three-year-old Creator Studio hub, which was absorbed into the Meta Business Suite. Now, Creator Studio is back, and like so many Meta products, it's getting an AI-powered integration. A Facebook blog post explains that the return of the Creator Studio is a response to user demand. "Facebook creators miss having a dedicated space where they can easily focus on what matters most," reads the post. "Now, we’re reintroducing Facebook Creator Studio – this time as an AI-powered app that shows you exactly what to do next to succeed on Facebook." Visit Tubefilter for more great stories.
From content localization to global multiplatform distribution and monetization: How Linguana is connecting creators and brands
When Linguana launched in 2023, its plan was to help YouTubers establish relationships with international audiences by fully localizing their content. Now, three years later, it’s still doing just that–but it’s also doing a lot more for thousands of creator partners. “The biggest asset we have is our relationships with creators,” Jonny Steel, Linguana’s Chief […] Visit Tubefilter for more great stories.
Starbucks and its barista-creators are piloting TikTok’s new custom ad networks
TikTok, like everyone else, is at Cannes Lions this week, and among its biggest announcements is the reveal of Custom Creator Networks, which it says will “allow advertisers to build a curated pool of creators, employees, partners, or brand advocates to receive campaign briefs or turn their existing brand-relevant videos into high-performing ads.” And the […] Visit Tubefilter for more great stories.
On your marks: TikTok, Strava establish six-digit fund for running creators
TikTok and Strava are sprinting across Europe to find the continent's most exciting run clubs. That's the gist of the Pan-European Local Movement Fund, a €100,000 pool that has been allocated for running creators and their associates. The six-digit fund will be meted out among 20 European creators, who will highlight their local run clubs and fitness communities. Payouts will take two different forms, with the so-called "creator-ambassadors" receiving both direct funding and ad credits. Visit Tubefilter for more great stories.
Xbox Hikes X and S Consoles Price by More Than $100, Discontinues 2 TB Model
Xbox is hiking the prices of its X and S gaming consoles by more than $100 across models, the Microsoft-owned company announced Thursday. This marks the second time Xbox has raised the prices of its consoles in less than year. The increase comes as the company is undergoing a significant round of layoffs under new […]
LePub and Publicis win Creative Strategy Grand Prix for Heineken work
Creative Effectiveness, Creative Business Transformation and Creative Commerce winners also revealed.
UK’s Adam & Eve\TBWA wins Brand Experience and Activation Grand Prix
The UK did not win any awards in the Luxury and Innovation categories.
Thursday’s Cannes Lions Grand Prix winners
Thursday’s Grand Prix winners include AXA’s highly awarded domestic abuse campaign and Columbia’s challenge to flat-earthers.
Cindy Rose prioritizes clients and investors over public events during her first Cannes as WPP CEO
Cindy Rose made her Cannes Lions debut as WPP CEO without much fanfare.
Watch the newest commercials from Google, Nike, Oura and more
Oura hypes its fifth-generation smart ring.
Heineken Wins Big Again Among 7 Grand Prix Winners at Cannes Lions 2026 Day 4
The Grand Prix winners from Cannes Lions' penultimate day.