5,861 articles covering the AdTech ecosystem
The Trade Desk faces rising tensions with agencies over transparency — and more importantly, programmatic control.
So many exits, so much confusion in a buyer's market.
Beast Industries CEO Jeff Housenbold tells Digiday how the company is expanding and growing the monolith that is MrBeast.
Execs in the advertising businesses of retailers like Walmart, Best Buy and Albertsons see value in incorporating more creator-led content.
Publishers have worked to find the right fit for AI tools, and found that generative AI lends itself better to journalism than predictive AI.
Can You Hear Me Now? What do you think of when you hear the term “programmatic audio?” Podcasts or streaming music probably pop to mind. But don’t forget about in-store audio, you know, the radio-ish channels playing in the background at the supermarket. Discount retailer Dollar General has outfitted 6,000 of its 21,000 locations with […] The post When Last Touch Is By Ear; Drip Pricing, Named For The Torture Method appeared first on AdExchanger.
A confluence of major sporting events, election spending, and rapid artificial intelligence adoption is set to make the U.S. advertising market grow faster than many anticipated this year. The IAB expectation shared with Beet.TV suggests a nearly double-digit expansion, suggesting robust health despite lingering economic uncertainty. Underpinning this growth are three distinct drivers: A slate [...]
'Tis the season for festive holiday beverages, and some of YouTube's biggest channels are raising their glasses. MrBeast led the way with an assortment of hot drinks on offer, while a handful of other sponsored videos depicted boozier methods for keeping warm. Each family is different, but if your folks like sharing cozy meals with each other during December, read on. Millions have already used these videos as inspiration for their seasonal recipes. Will you join the club? Visit Tubefilter for more great stories.
When did BabyBillion become the most dominant channel on YouTube? Though the kid-friendly hub has been a factor in our charts for years, it had never reached the #1 spot in the Global Top 50 until the first week of March. Since then, BabyBillion has led each week's ranking of the most-watched YouTube channels in the world. This week, the channel with the most #1 finishes in our viewership chart came close to knocking BabyBillion off its perch. T-Series got 919.5 million weekly views to vault up to second place in the ranking, but BabyBillion remained undefeated in May thanks to its 1.15 billion weekly views. Visit Tubefilter for more great stories.
Beet.TV this year turns 20, which in media years is roughly equivalent to surviving several platform extinctions and at least one pivot to video that actually worked. What began with a taping at Google’s Mountain View campus in 2006 has grown into a sprawling archive of about 11,000 interviews tracking everything from early vlogging to [...]
Alex Cooper is addressing rumors about a feud with Alix Earle head on. Following the seemingly complex departure of Earle’s podcast, “Hot Mess,” from Cooper’s Unwell Network in 2025, Earle has made a series of “passive aggressive reposts and likes,” as the “Call Her Daddy” host describes them. Her latest, a pointed repost from a […]
Fox News Media joins CNN and CNBC in partnering with Kalshi.
According to Emarketer, Meta is projected to generate $243.46 billion in global ad revenue in 2026, edging past Google’s $239.54 billion.
Bradley Keefer, Chief Revenue Officer, Keen Decision Systems Every brand is trying to find the right levers to maximize its ad budget. While it is easy to assume larger budgets grant a natural advantage, capital alone does not guarantee success. The brands that win are not necessarily those with the deepest pockets; they are the […]
SAN JUAN, Puerto Rico — Advertisers must accept that universal data solutions don’t exist, as every dataset contains flaws and limitations that require careful evaluation rather than accepting vendor claims at face value. “The uncomfortable truth that advertisers finally need to accept is that not everyone can solve all of their problems,” Adam Shlachter, client [...]
Turnarounds rely on innovation cycles, and the abrupt departure of Tony Bignell could be another sign that the retail giant isn’t out of the woods, one analyst said.
The agency previously said its in-development system would deliver refunds up to 45 days after a request was submitted.
More free items and an in-store campaign to boost enrollment could help the fast casual giant expand its already considerable rewards base.
Google added back button hijacking to its malicious practices spam policy. Enforcement starts June 15, 2026. Sites have two months to remove offending code. The post New Google Spam Policy Targets Back Button Hijacking appeared first on Search Engine Journal.
Campaign understands Microsoft appointed Publicis without a pitch as part of a wider partnership – does this signify a growing trend among brands procuring agencies?
The U.S. Federal Trade Commission is in settlement negotiations with the media and ad groups it has been investigating.