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News

1,644 articles covering the AdTech ecosystem

Old Spice’s ‘Mom Song 2’ sees more moms distraught at their grown-up boys

Ad Age

Wieden+Kennedy Portland revisits the viral 2014 anthem with a less stalker-y take on letting sons grow up.

Feb 13, 2026Source

Old Spice - Mom Song - 60s

Ad Age
Feb 13, 2026Source

Old Spice - Mom Song 2.0 The End of Adolescents - 60s

Ad Age
Feb 13, 2026Source

5 Questions For…Reporters in Arizona Covering Nancy Guthrie’s Disappearance

Adweek

CNN’s Ed Lavandera and NewsNation’s Brian Entin share their perspective on a story directly affecting one of their own.

Feb 13, 2026Source

How a precise timing structure drives material differences in marketing efficiency

Digiday

Jesse Math, vp of strategic partnerships, Keen Decision Systems The marketing calendar itself is simple. Brands need to invest in the typical tentpole events like Prime Day, back-to-school and the holidays. They also have their own key sales periods, like the beginning of the winter season for a company that makes jackets or for a […]

Feb 13, 2026Source

Target to test contextual ads in ChatGPT, including through Roundel

Marketing Dive

Bringing Roundel brands to ChatGPT suggests retail media networks could be a bridge for larger AI chatbot advertising adoption.

Feb 11, 2026Source

Sweetgreen names Wpromote paid media AOR as brand looks to reignite growth

Marketing Dive

Wpromote is tasked with balancing a cohesive national strategy with more market-specific opportunities as Sweetgreen combats a sales slump.

Feb 12, 2026Source

Major League Soccer extends reach in substantial marketing push

Marketing Dive

“MLS Is Back” puts the league in the spotlight ahead of the World Cup, which is coming to the U.S. this year.

Feb 12, 2026Source

Publicis weds creator, sports marketing for new Influential Sports unit

Marketing Dive

The move is designed to help brands connect with sports fans at scale and measure creator-driven programs with greater speed and accuracy.

Feb 12, 2026Source

Why brands need to optimize their mobile apps and websites for AI

Marketing Dive

Brands have built their digital experiences on Google’s search algorithm, but that needs to change as consumer behavior evolves, experts say.

Feb 13, 2026Source

Campaign Trail: Squarespace turns domain names into a noir nightmare

Marketing Dive

The brand enlisted Hollywood duo Emma Stone and Yorgos Lanthimos to break out of the “sea of sameness” in Super Bowl ads.

Feb 13, 2026Source

Bing AI Citation Tracking, Hidden HTTP Homepages & Pages Fall Under Crawl Limit – SEO Pulse via @sejournal, @MattGSouthern

Search Engine Journal

The latest SEO Pulse examines AI citation dashboards, invisible homepage pitfalls, and what new crawl data means for technical teams. The post Bing AI Citation Tracking, Hidden HTTP Homepages & Pages Fall Under Crawl Limit – SEO Pulse appeared first on Search Engine Journal.

Feb 13, 2026Source

Google’s Search Relations Team Debates If You Still Need A Website via @sejournal, @MattGSouthern

Search Engine Journal

Google's Search Relations team discussed whether you still need a website in 2026, and outlined when social, apps, or the web make sense. The post Google’s Search Relations Team Debates If You Still Need A Website appeared first on Search Engine Journal.

Feb 13, 2026Source

Valentine’s Day round-up: Specsavers, Asda, The National Lottery and more

Campaign

Campaign rounds up the campaigns from brands that are feeling the love for Valentine's Day.

Feb 13, 2026Source

Dentsu drops sale of international arm but is open to deals in local markets

Campaign

After months of uncertainty over its overseas operations, Dentsu has ruled out a comprehensive partnership, announcing sweeping management changes amid a record annual loss.

Feb 13, 2026Source

Week in Review: Sky’s ITV Talks Slow Down, Substack Launches a TV App, and Dentsu’s CEO Steps Down

VideoWeek

In this week's Week in Review: Sky's ITV takeover talks reportedly slow down, Substack makes the move to TV, and Dentsu' CEO resigns after a tough year for the company. Top Stories Sky’s ITV Acquisition Talks Have Reportedly Slowed Down Sky's negotiations to buy fellow UK broadcaster ITV have slowed down in recent weeks, Reuters Read More

Feb 13, 2026Source

Apple recaps Bad Bunny’s halftime show with fan reactions shot on iPhone

Ad Age

Some 23 photographers captured reactions across 11 time zones from Puerto Rico to Tokyo.

Feb 13, 2026Source

Isla x Rebolucion x About - Happy Valentine’s DA.I. - 7m17s

Ad Age
Feb 13, 2026Source

Isla’s short film imagines a future Valentine’s Day where love is shaped by AI

Ad Age

Made with Rebolucion AI and About, “Valentine’s DA.I.” explores the emotional potential of AI storytelling.

Feb 13, 2026Source

Dentsu Overhauls Leadership, Names Takeshi Sano CEO

Adweek

The company installs its Japan chief to revive its struggling overseas business

Feb 13, 2026Source

Navigating identity in a cookieless, compliant world

MarTech

Feeling the pressure of a cookieless world? Here is your grounded path to building a first-party data strategy that scales and respects privacy. The post Navigating identity in a cookieless, compliant world appeared first on MarTech.

Feb 13, 2026Source

AI ROI confidence is slipping, and that’s not a bad thing

MarTech

As confidence in AI ROI slips, it’s a sign marketers are raising the bar — and getting serious about real business value. The post AI ROI confidence is slipping, and that’s not a bad thing appeared first on MarTech.

Feb 13, 2026Source

15 Smarter Interview Questions For Hiring Digital Marketers In 2026 via @sejournal, @brookeosmundson

Search Engine Journal

Hire better digital marketers with these interview questions that expose real strategic and performance thinking. The post 15 Smarter Interview Questions For Hiring Digital Marketers In 2026 appeared first on Search Engine Journal.

Feb 13, 2026Source

Shopping Ads Testing In AI Mode, Microsoft’s AI Search Guide & Keyword Strategy Shift – PPC Pulse via @sejournal, @brookeosmundson

Search Engine Journal

The latest PPC Pulse highlights Google’s AI Mode ad experiments, Microsoft’s AI discovery framework, and the continued evolution of search campaign structure. The post Shopping Ads Testing In AI Mode, Microsoft’s AI Search Guide & Keyword Strategy Shift – PPC Pulse appeared first on Search Engine Journal.

Feb 13, 2026Source
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