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ADWEEK Agencies Advantage: Brands Stall the Shift to Performance Pay

ADWEEK Agencies Advantage: Brands Stall the Shift to Performance Pay

Articleadweek.com

Under pressure from AI and shrinking client budgets, agencies need to advocate for a more sustainable model to take hold.

Source: AdweekPublished: Oct 9, 2026

Last updated Oct 9, 2026 by ATDb automated enrichment