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Microsoft Advertising Rolls Out AI Max Globally via @sejournal, @brookeosmundson

Microsoft Advertising is rolling out AI Max globally, bringing expanded Search matching, text customization, URL expansion and new advertiser controls to Search campaigns. The post Microsoft Advertising Rolls Out AI Max Globally appeared first on Search Engine Journal.

Special London makes trio of creative hires

The agency is joined by Camille Yin, Rory Sheppard and Aengus Ryan.

Paddy Power asks 'why the football not?' in new campaign

The work was created by BBH London.

Global agency groups report card H1 2026: WPP bonus pot rises but revenue drops as rivals maintain growth

The key holdco charts in H1: Revenue, profit margin, pitches and share price

Campaign compares the performance of the five biggest global agency groups in the first half of 2026 across a series of metrics.

Kewpie Mayonnaise hosts pop-up in Covent Garden

Backlash created the experience.

‘The agency industry is not dying, it’s adapting’: Analysts react to H1 holdco results

After Havas chair and chief executive Yannick Bolloré said the agency sector is now “in a good place”, Campaign asked financial analysts for their take on the latest holding company financial results.

If everyone signs off your marketing, nobody is leading it

A new global study of senior marketing leaders found that fewer than half feel they have the autonomy to act decisively.

Warc report predicts retail ad market to hit $200bn in 2026

Warc’s The Future of Commerce Media 2026: Retail media continues to grow, but growth is slowing.

Movers & Shakers: Wonderhood Studios, Allwyn UK, Twitch, Generation Media, Brandon and more

Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.

Michaels - Announcement - 60s

Michaels - Everything - 30s

Michaels - Partynomics - 30s

Michaels - Balloon Budgeting - 15s

Publicis wins Gilead Sciences US media account

Gilead Sciences appoints Publicis to handle its U.S. media account.

Plant Beast - Chicken Master Rider - 30s

Uber Advertising’s Corey Rados: Brands Talk About Moments, But Consumers Actually Experience Them

CANNES, France — Marketers obsess over moments. Uber’s head of Global Creative Studio thinks that framing misses something essential about how consumers actually move through the world and ultimately decide to connect with ads. “We talk a lot about moments as marketers, but consumers don’t live moments. They don’t live the trip to the airport. […]

AI Can Speed Up Creativity Without Evicting Humans: TikTok’s Moritz Bartsch

CANNES, France – For marketers trying to catch a TikTok trend, timing can be unforgiving. By the time a conventional campaign makes it through meetings, approvals and production, the internet may have moved on to a dancing capybara or another cultural milestone. TikTok is using artificial intelligence to help marketers move faster while preserving the […]

Top 50 Most Viewed YouTube Channels Worldwide • Week Of 08/16/2026

A familiar face has returned to the #1 position in the Global Top 50. Anaya Kandhal, an Indian kidfluencer who is now five years old, led YouTube during the second full week of August, when she collected 937.2 million weekly views. That sum gave her a 100-million-view lead over the competition. In general, India is dominating the Global Top 50. More than half of the entrants in this week's chart -- 26, to be precise -- hail from the world's most populous nation. Those creators are reaching global audiences by appealing to universal themes. Visit Tubefilter for more great stories.

Top 50 Most Subscribed YouTube Channels Worldwide • Week Of 08/16/2026

This week, the Global Sub Top 50 is led by four channels that each added one million new subscribers during the second full week of August. One of those channels is led by MrBeast, who should be familiar to anyone who follows these charts (or YouTube in general). Two others, Zee Music Company and WWE, belong to brands with long track records on YouTube. The fourth member of the million-sub club is a bit more surprising: Brazil's Lucan Pevidor zipped to the top of the ranking after landing outside the Top 50 a week ago. Gaming remains a popular category in the Top 50, with game engines like Minecraft and Roblox well-represented. Is there any connective tissue uniting Top 50 gamers? I searched for those ties as I looked into this week's ranking. Visit Tubefilter for more great stories.

Top 5 Branded Videos of the Week: MrBeast and the Mouse

'Tis the season for festive holiday beverages, and some of YouTube's biggest channels are raising their glasses. MrBeast led the way with an assortment of hot drinks on offer, while a handful of other sponsored videos depicted boozier methods for keeping warm. Each family is different, but if your folks like sharing cozy meals with each other during December, read on. Millions have already used these videos as inspiration for their seasonal recipes. Will you join the club? Visit Tubefilter for more great stories.

YouTube’s now counting public views from the “first frame,” hoping inflated numbers will help creators negotiate brand deals

YouTube now counts a “view” the instant someone clicks on a video. They don’t have to watch 30 seconds. Or five seconds. Or one second. It doesn’t matter if they misclicked or autoplayed and X out immediately. If the video loads, that’s a view. YouTube already used this measurement method for Shorts, bringing itself in […] Visit Tubefilter for more great stories.

They belong in a museum: Australia is putting ten well-known creators into its national archive

As Australia limits teen access to major social media feeds, it is simultaneously preserving a handful of channels that have thrived on those platforms. Australia's National Film and Sound Archive (NFSA) has teamed up with YouTube to enshrine ten creators, whose work will be preserved due to its cultural significance. The featured creators are a diverse bunch There are some entrants who are primarily known for a handful of viral videos, like mathematician Eddie Woo, and others who have experimented with many different content categories, like Wengie. There are favorites from YouTube's past (Natalie Tran) and stars of its contemporary era (The Amazing Digital Circus creators GLITCH).  Visit Tubefilter for more great stories.

The founders of Kick are in the Club as their new platform comes out of beta

After co-founding the virtual casino Stake.com in 2017, Australian entrepreneurs Bijan Tehrani and Ed Craven set their sights on live streaming with the launch of Kick. Now, Tehrani and Craven are diving deeper into the creator world by announcing the official launch of their new platform: Club. Club, true to its name, is a home for superfan communities centered around individual creators. Creators can use the platform to launch spaces that unite multiple revenue streams. Subscriptions, tipping, paywalled content, and an in-app currency called Club Cash are all part of the monetization equation. The idea is to consolidate all those resources so that creators can operate with nimble efficiency in close proximity to their biggest fans. Visit Tubefilter for more great stories.