1,644 articles covering the AdTech ecosystem
Cloudflare launched Markdown for Agents, converting HTML pages to markdown automatically when AI crawlers request it through content negotiation. The post Cloudflare’s New Markdown for AI Bots: What You Need To Know appeared first on Search Engine Journal.
He also brings experience from Hulu and Lyft.
MLS brings 30 clubs under a unified message to capitalize on World Cup momentum.
Old Spice reboots its classic 'Man Song' ad with a modern twist.
Optimizing tasks and ignoring the system, automates waste. This framework lets you map friction and unlock real productivity gains. The post Why automating a broken workflow with AI is a trap appeared first on MarTech.
Clients can generate outputs with AI. Agencies win by delivering strategic clarity, integrated thinking and real-time intelligence. The post The AI era needs strategists grounded in expertise and guided by context appeared first on MarTech.
YouTube’s Kids and Family category is a bit of an anomaly. The category boasts some of the world’s most-watched accounts, week in, week out. But it’s also perhaps the most under-monetized part of YouTube. For YouTube, this is a perfectly acceptable state of affairs. Kids’ content provides whopping engagement stats and establishes new generations of […] The post Hasbro And Animaj Form A New YouTube Ad Sales House For Kids And Family Content appeared first on AdExchanger.
Former UK chief executive of Merkle leaves Dentsu after seven years.
VCCP chief executive Michael Sugden discussed innovation and optimism on a panel at Campaign’s A List event.
Responsibility and investment must be shared across the ecosystem, rather than subsidised by some – while others do less or look to ride for free, the advertising boss of Bauer Media argues.
Volvo sister brand appoints new agency ahead of UK sales push.
Dentsu reduced headcount by 2,100 roles in 2025 and said a further 1300 cuts are planned.
Duo joins from Saatchi & Saatchi.
This week’s edition highlights brands challenging Cupid’s playbook with inclusive Valentine’s Day narratives.
The spot shows a horde of lemmings racing across a mountainous tundra, pulled along by the fear of missing out (on AI).
This week, Agency Brief has the exclusive on Highdive’s C-suite appointment, plus a look at Publicis Groupe’s recent sports moves.
A way-too-early look at what could be in store for Super Bowl LXI.
From fast food to lawn mowers, how brands are finding ways to show the love.
Actionable Super Bowl LX insights to sharpen 2027 planning, from clarity-first creative and smart social surround to inclusive casting and post-game war room KPIs.
Women are scared of losing out on career milestones during maternity leave. Companies have the power to make it right.
This week's standout campaigns celebrate Valentine's Day with a more modern view of relationships
Apple Music captured Bad Bunny’s groundbreaking Super Bowl Halftime Show through the iPhone lenses of fans around the world.
Happydemics, global brand lift and ad measurement company, has partnered with Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media and part of T-Mobile Advertising Solutions, to deliver highly accurate measurement metrics for digital out-of-home (DOOH) [...] The post Happydemics Partners with Vistar Media to Enhance DOOH Brand Measurement appeared first on ExchangeWire.com.
This week, from record-breaking investments to regulatory battles and job cuts, Big Tech dominated headlines with high-stakes moves and major shifts. The UK advertising industry continues to show mixed signals, according to the IPA Agency Census 2025. The total workforce at [...] The post The Stack: AI and Regulatory Shifts appeared first on ExchangeWire.com.