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19,429 articles covering the AdTech ecosystem
ADWEEK TV Advantage: The Playbook for Making a Successful NFL Ad
Here's how to make a successful NFL ad, according to data.
Ads of the Week: 12 Campaigns That Caught Our Eye, From Wet Ones to Ikea
Asics, Twix, Ikea, Wet Ones, and more are behind the week’s most notable ads.
The Apple Bites Back
Apple has a new block list for data brokers and ad tech vendors that do cross-site user tracking – which could expand to include a much broader slate of ad tech and martech vendors across the entire ecosystem. Plus: a few thoughts on Advertising Week New York. The post The Apple Bites Back appeared first on AdExchanger.
“You can’t blame the machines”: Who really owns performance in the AI age?
At New Digital Age’s Foresight event, Editor-in-Chief Justin Pearse sat down with industry leaders to explore how accountability, agency-client relationships, and workforce dynamics are evolving in an automated media ecosystem. The post “You can’t blame the machines”: Who really owns performance in the AI age? appeared first on New Digital Age.
Synthetic Audience Testing: How Marketers Can Pressure-Test AI Campaigns Before Customers See Them
AI learning copilots can suggest courses, role moves, skill gaps and practice tasks based on employee data. That can make development more useful while shaping what people see. Learning Copilot Governance sets rules for that influence. It defines which data the copilot can use and where human review belongs. The first step is defining the […]
Morrisons Revolutionises Loyalty with Eagle Eye AIR
Supermarket giant boosts loyalty-linked sales from 47% to 65% in just 18 months In 2023, leading UK supermarket chain Morrisons set out to revolutionise its loyalty strategy to deliver greater value to customers. To achieve this, the retailer needed to overcome significant technological challenges, modernise its loyalty infrastructure and future-proof its offering. Fast forward to […]
Supanova expands Leap partnership to power next phase of growth
Australian pop culture powerhouse Supanova is expanding its partnership with Leap Event Technology, connecting ticketing, marketing, audience engagement and onsite technology as it builds new consumer and B2B growth opportunities. For almost 25 years, Supanova Comic Con & Gaming has built one of Australia’s most passionate pop culture communities, bringing together fans of film, television, […]
Deepdub and Spikes Partner to Turn One Piece of Content Into a Global Revenue Stream
The joint offering rebuilds film and TV catalogs into micro-drama, condensed versions, teasers and highlights, and localizes the outputs into 130+ languages, with each character’s voice held constant across clips, episodes and languages Deepdub, a foundational voice AI company pioneering expressive localization technologies, and Spikes, an AI company that rebuilds film and television for new […]
Newfold Digital Announces Leadership Appointments to Accelerate Its Next Phase of Growth
Former Code.org Chief Growth Officer Sarah Hartline Morrison named Chief Marketing Officer of Network Solutions Group; Satish Hemachandran elevated to Chief Product Officer of Bluehost Group; data and AI leader Jesu Joseph joins as Vice President, Data and Business Analytics Newfold Digital, a leading web and commerce technology company serving millions of small businesses worldwide, […]
Validity Engage Expands Email Intelligence Into Tools Marketers Already Use with MCP Connector
Expanded pre-send and marketing intelligence capabilities help enterprise marketers identify and act on blind spots before they cost revenue Validity, the leading provider of Enterprise AI solutions for digital marketers, announces extended capabilities in Engage, introducing its new Model Context Protocol (MCP) connector that brings Engage intelligence into the AI tools marketers already use, alongside […]
SelfyzAI Support Vidu Q4 New Models in The Workspace Now
SelfyzAI Completes First-Batch Beta Testing of Vidu Q4; New Model Joins Workspace Picker in First Wave Following Public Launch SelfyzAI, the AI video and image generation platform, today announced that its team has completed first-batch beta testing of Vidu Q4, the latest video model from Vidu, now in public preview. SelfyzAI confirmed that Vidu Q4 […]
Seemoredata Launches Databricks Cost Optimization to Help Enterprises Fund AI
Tel Aviv startup extends its data cloud cost platform to Databricks as enterprises look for ways to fund a projected $2.5 trillion in AI spending Seemore Data, the context-aware control plane for data and AI infrastructure, today announced early access to Seemore for Databricks. The new offering gives data platform and FinOps teams a single […]
Claude’s New Rules Target Fake Sources Built To Sway AI Answers via @sejournal, @MattGSouthern
Anthropic's updated usage policy names seeding search and AI answer sources with misleading content, and drops automated publishing from its high-risk list. The post Claude’s New Rules Target Fake Sources Built To Sway AI Answers appeared first on Search Engine Journal.
Musk to start 4th US cellular operator
SpaceX is to become the 4th cellular operator in the US. SpaceX has bought Grain Management’s 800 MHz of terrestrial spectrum (which formerly traded as Sprint) and now will be an asset for Starlink mobile. The acquisition means that Starlink Mobile will be able to penetrate walls in buildings. The deal is seismic for US […]
Jetpack 16.3 WordPress Plugin Update Is A Winner via @sejournal, @martinibuster
Jetpack announced the release of version 16.3, a major update that adds three new blocks, expands existing features, improves accessibility and security, and reorganizes settings to bring related controls together in the user interface. Three New Blocks That Add Useful Functionalities Jetpack 16.3 introduces three new blocks that make it easier to showcase video content, help visitors discover videos, and schedule appointments directly on a website. 1. Latest Videos Playlist Block Automatically keeps a playlist populated with a site’s newest VideoPress videos, removing the need to update it manually as new videos are published. The block can be added within […] The post Jetpack 16.3 WordPress Plugin Update Is A Winner appeared first on Search Engine Journal.
Nestlé Mexico Had More Scale Than It Knew What To Do With – Until It Unified Its Data
Prior to adopting Treasure AI, Nestlé Mexico had looked at data and targeting on a brand-by-brand basis. Now, its entire portfolio is unified in one system. The post Nestlé Mexico Had More Scale Than It Knew What To Do With – Until It Unified Its Data appeared first on AdExchanger.
Future of Marketing Briefing: Why top creators are taking fewer brand deals
The biggest creators are cutting their brand rosters and asking more of the partners they keep.
As creators increasingly move into Hollywood, deal terms can put their IP at risk
Advertising Week New York explored the business of creator-led programming across entertainment, and the problems arising within it
‘Mission and capital can coexist’: Golden State Valkyries’ Jess Smith on pitch to sponsors
The WNBA’s newest team must navigate measurement demands and marketers wanting to share in the ‘mission’ if it’s to establish a commercial foothold.
Xbox Wants What TV Has (As In, Ads); Meta’s Link Toll
Xbox gets into the TV biz; Meta is testing a new monetization model; and who wants to be a hold, anyway? The post Xbox Wants What TV Has (As In, Ads); Meta’s Link Toll appeared first on AdExchanger.
The Future of Healthcare Marketing Isn't More Media. It's Better Intelligence.
Analysis of healthcare marketing evolution, examining how programmatic advertising, connected TV, social media, and other channels are being leveraged with improved targeting intelligence.
How media buyers are navigating higher ad prices on Meta
Analysis of how advertisers are responding to rising CPMs and PPAs on Meta's platform in recent months.
Xperi's ad and related revenue rises 54% to $15.0 million in Q2
Xperi reports 54% ad revenue growth while TiVo One reaches 6.3 million monthly active devices, but cost of ad revenue increased to $16.2 million, raising questions about revenue per device sustainability.
Programmatic needs to move beyond impressions to intent & signals: Hemant Arora
Expert opinion from Truecaller executive arguing that programmatic advertising must shift focus from impressions to consumer intent and contextual signals.