News

FAO Schwarz opens NYC location for the first time in 100 years — this time in Nordstrom

The toy company's second New York store is part of a broader partnership that will see FAO Schwarz products in all Nordstrom stores later this year.

How retailers are thinking about omnichannel in the age of AI

AI has offered new ways to drive traffic and manage loyalty programs, but retail is still about emotional connection, executives at Ulta, Stitch Fix and Tapestry said.

Cincopa Evolves From Video Hosting to AI-Powered Video Knowledge Platform

Cincopa announces its evolution from video hosting to Video Knowledge, helping teams make videos, documents, galleries, and portals searchable, answerable, and more useful through VideoGPT. Bootstrapped, founder-led video infrastructure company expands beyond hosting after three years of AI R&D investment to help organizations turn videos, documents, training content, support assets, and recorded expertise into searchable, […]

Adobe Introduces Firefly Foundry to Support Custom AI Models for Enterprise Brand Consistency

Adobe has announced Adobe Firefly Foundry, a new offering designed to support enterprise organizations seeking greater control over generative artificial intelligence workflows and brand-aligned content creation. The introduction of Adobe Firefly Foundry expands Adobe’s artificial intelligence ecosystem by enabling organizations to develop and manage custom models tailored to specific brand requirements, visual standards, and content production […]

AdPlayer.Pro Joins Google’s Ad Manager Technology Partner Program as a Certified Member

AdPlayer.Pro has officially been approved as a Google Ad Manager Technology Partner (AMTP), joining the program’s network of recognized technology providers. AdPlayer.Pro, a global SaaS video ad tech provider, has been certified as a Technology Partner under Google’s Ad Manager Technology Partner Program, validating its ad-enabled video player’s compliance with GAM’s technical integration standards. According […]

Wonder Earns Official EOS Licensee Status, Bringing a Vetted Sales and Marketing Resource to the EOS Community

Greenville, S.C.-based agency becomes an approved strategic partner of EOS Worldwide, giving companies running on EOS access to a marketing partner fully aligned with their operating system Wonder, a Greenville, South Carolina-based brand strategy, marketing, media, and technology agency, has been named an Official EOS Licensee by EOS Worldwide, the organization behind the Entrepreneurial Operating […]

Traction Complete Launches Data Agents To Help Businesses Confidently Go Agentic

While the market races to add AI agents, Traction Complete is unveiling Data Agents that steward and improve the data layer every business, agent, and decision relies on. Traction Complete launched Data Agents, a suite of agentic solutions that steward and improve data in Salesforce. Every Agent, human, and decision depends on trusted data. Most […]

Cresta Announces Partnership with New York Mets To Optimize Ticket Services With Conversational AI

Cresta’s AI platform will streamline ticketing operations and fan service for the iconic baseball franchise. Cresta, the unified customer experience AI platform for human and AI agents, announced a new partnership with the New York Mets. Through the partnership, the Mets will introduce Cresta’s AI across ticketing operations and service to improve fan interactions and […]

EDMO Launches Email Doc Extractor to Automate Admissions Document Processing

The new automation tool helps admissions teams reduce administrative workload, improve accuracy, and accelerate application processing. EDMO, an AI-powered enrollment automation company, today announced the launch of its Email Doc Extractor, a new solution designed to automate the extraction, classification, and routing of applicant documents received through admissions email inboxes to the university’s CRM. Admissions […]

Seek and NIQ Join Forces to Bring New Consumer Intelligence Apps to Insight Cloud

New analytics apps powered by NIQ’s Expanded Omnishopper panel bring CPG brands visibility into shopper behavior — supporting cross-sell analysis, loyalty insights, and smarter growth strategies. Seek, the builder of Insight Cloud, announced a strategic collaboration with NielsenIQ, a global leader in consumer intelligence. This collaboration brings NIQ’s industry-leading Expanded Omnishopper data into Insight Cloud, […]

DXC Welcomes Milan Rao as CES Americas Leader to Accelerate DXC Engineering, Applications, Data and AI-Led Growth

DXC has appointed Milan Rao as CES Americas Leader to drive growth and expand business for Consulting, Applications, Data & AI and Engineering services across North & South America. Rao will help accelerate AI-led growth across digital engineering, platform modernization, and enterprise transformation. DXC Technology, a leading enterprise technology and innovation partner, announced the appointment […]

Wilmer Valderrama‘s WV Entertainment Launches Social Media Marketing Company WV Social House (EXCLUSIVE)

Wilmer Valderrama‘s WV Entertainment is launching WV Social House, a new social media marketing company. The enterprise is focused on creating internet-native strategies and to build campaigns, content, and experiences for its clients. In addition to their talent social media management work, WV Social House’s partners and collaborators include iHeartMedia, Paramount, CBS, Live Nation, Coachella, Jean […]

Sociable: Meta launches integrated booking for lead ads

The Facebook-only update integrates third-party platforms including Calendly and is designed to streamline the signup process.

Taco Bell gives away emotional-support tacos as World Cup nerves run high

“Loss Or Celebration Outcome Support,” or “L.O.C.O.S.,” will activate globally and comes as the brand looks to expand its loyalty program.

FP7 McCann withdraws Cannes Lions shortlisted entry over case study query

“Step buy step” for Ikea was shortlisted four times in the Brand Experience and Activation category.

Pitch Update: Screwfix, Hugo Boss, Luton Airport Express, Royal Doulton, Royal British Legion and more

Campaign's weekly round-up of pitches, reviews and account wins.

DanAds & Sigma Software Bring Trusted Agentic AI to Advertising With the Launch of Sales Agent for Publishers

DanAds, a global leader in self-serve advertising technology, and Sigma Software, a leading technology consulting and software engineering company, today (25th June, 2026) jointly announced the launch of the Sales Agent for Publishers, a new solution that enables trusted agentic [...] The post DanAds & Sigma Software Bring Trusted Agentic AI to Advertising With the Launch of Sales Agent for Publishers appeared first on ExchangeWire.com.

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CMOs at Cannes—how they’re measuring success, shifting budgets and handling AI hype

Brand executives weigh in on measurement, overrated and underrated trends, what agencies misunderstand and more.

Building Brands in Today’s Social-First Landscape

This post was created in partnership with Creatively Squared Key takeaways Brand building has never been easy, but it’s become increasingly challenging on social platforms. Its foundational elements include consistency, […]

Retail Media’s Next Evolution Starts With Smarter Questions

This post was created in partnership with CVS Media Exchange (CMX)  Marketers have more retail data than ever. But what do they do with it?  During an ADWEEK House Cannes […]

Finding a Balance Between Short-Term Sales and Long-Term Growth

This post was created in partnership with Fetch Key takeaways Brands work hard to capture attention and drive sales in a short-attention-span world, but is the long game of customer […]