News
19,434 articles covering the AdTech ecosystem
Xbox Wants What TV Has (As In, Ads); Meta’s Link Toll
Xbox gets into the TV biz; Meta is testing a new monetization model; and who wants to be a hold, anyway? The post Xbox Wants What TV Has (As In, Ads); Meta’s Link Toll appeared first on AdExchanger.
The Future of Healthcare Marketing Isn't More Media. It's Better Intelligence.
Analysis of healthcare marketing evolution, examining how programmatic advertising, connected TV, social media, and other channels are being leveraged with improved targeting intelligence.
How media buyers are navigating higher ad prices on Meta
Analysis of how advertisers are responding to rising CPMs and PPAs on Meta's platform in recent months.
Xperi's ad and related revenue rises 54% to $15.0 million in Q2
Xperi reports 54% ad revenue growth while TiVo One reaches 6.3 million monthly active devices, but cost of ad revenue increased to $16.2 million, raising questions about revenue per device sustainability.
Programmatic needs to move beyond impressions to intent & signals: Hemant Arora
Expert opinion from Truecaller executive arguing that programmatic advertising must shift focus from impressions to consumer intent and contextual signals.
From Spots to Audiences: How Advanced Advertising Is Reshaping Local TV
Analysis of how local TV advertising is evolving from traditional spots to addressable ads and dynamic ad insertion based on audience targeting.
Research/Analysis: IAB Study Says 43% of Marketers Underuse In-Store Retail Media
IAB and Grocery TV research finds marketers increasingly view in-store retail media as full-funnel channel, but face challenges with scale, measurement, and activation.
Retail Media's Scale Obsession Is Solving the Wrong Problem
Expert analysis arguing that the retail media industry's focus on scale, larger budgets, and AI investments may be misguided compared to solving fundamental channel challenges.
Walmart expands reach of retail media network with new partnerships
Walmart is expanding its retail media network reach by providing advertiser access to Walmart audiences and measurement capabilities on Spotify, Yahoo DSP, and Warner Bros. Discovery.
How Ahold Delhaize is tapping AI to improve retail media
Analysis of how Ahold Delhaize's retail media executive is incorporating AI technology to improve campaign building and performance in their retail media network.
Edits app gets carousel editing tools
Users can apply some of the app’s video editing features to enhance carousel layouts, change fonts and add overlays.
X adds liveness check to counter bots
The app’s new bot profile detection tool is designed to test whether suspect profiles are run by human users.
X’s Grok bots get analytic search capabilities
The bots will be able to respond to conversational queries and search in-app posts and brand mentions, offering trend insights to marketers.
TikTok announces its first European Bestseller of the Year
The 2026 BookTok honor went to author Rebecca Yarros’s novel “Fourth Wing” on a list that also included author Rachel Reid’s book “Heated Rivalry.”
X launches MLB Gametime experience
Similar to its NFL hub, the dedicated space will feature real-time scores and conversations designed to enhance engagement among the platform’s sports fans.
LinkedIn exec offers insight into the battle against AI slop
Vice President of Engineering Tim Junka outlined in a post how the company approaches detection and how its artificial intelligence agents are trained.
Threads recognizes top posts with Gems
The in-app rewards system will automatically select original posts and replies that bring value and spark discussion, per the company.
Magnite Connects Retail Media’s Push Into CTV
Magnite is strengthening its role in retail media’s expansion into connected TV. Recent announcements from Walmart Connect and Best Buy Ads place its technology behind two arrangements connecting retailer audiences and sales measurement with television advertising inventory. For multi-location brands and agencies, the significance extends beyond another way to buy streaming ads. These connections raise […] Magnite Connects Retail Media’s Push Into CTV first appeared on Street Fight.
Pennsylvania Passes Bill Requiring Disclosure Of Misleading AI In Ads
The proposed law would mandate disclosure when material generated or modified by AI misleads consumers about the "nature, origin or authenticity of the goods or services being advertised."
Pinterest Invites Brands To Boost Any Eligible Creator Content
Pinterest is devising new ways for brands to tap into creator-made content on the platform, inviting businesses to sponsor creator Pins while expanding the app's content monetization opportunities for users.
Florida Seeks New Restrictions On Meta Teen Accounts
Florida is asking a judge to prohibit Meta from displaying 'third-party' ads to teens under 18, and to restrict 'addictive' features.
X Expands 'Gametime' Hub With MLB Partnership
X is expanding its Gametime live updates hub from the NFL to Major League Baseball and potentially "all professional sports" year round, according to a presentation at Advertising Week New York,
Spotify Renews Ad Sales, Streaming Deal With Podcast Star Joe Rogan
Spotify has renewed its connection with podcaster Joe Rogan, signing a multi-year deal for licensing rights and ad sales, The Wall Street Journal reports. The new agreement is similar to Rogan’s prior deal, which provided an estimated earnout of $250 million for distribution rights to “The Joe Rogan Experience.” That podcast has topped Edison Research’s list of the most listened-to podcasts in the U.S. since tracking began in 2019, and has over 18 million followers on Spotify and 21+ million on YouTube.
X Launches AI Setup To Help Advertisers Build Campaigns
X introduced a set of AI tools called X Lift inside X during Advertising Week New York, Net Influencer reports. The new tools will allow first-time advertisers on X to turn a website URL into a finished ad campaign, eliminating manual tasks Advertiser enter their website address, and X Lift will generate ad images and copy and then build the campaign. X says this will be especially helpful to small businesses.