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11,911 articles covering the AdTech ecosystem
How AI Is Shaping the Future of Marketing
This post was created in partnership with Zeta Global The decisions marketers make over the next 12 months will determine who survives the AI revolution, who gets left behind, and […]
A Playbook for Marketers That Puts the Spotlight on the Culture Economy
This post was created in partnership with TelevisaUnivision Consumer behavior is being shaped by cultural moments, and brands must leverage this cultural economy to stay relevant and drive results. During […]
YouTube Content Creators Are Winning the AI Search Game, Jellyfish Data Finds
YouTube creator content appears in more than one in four answers generated by AI assistants, favoring niche creators with videos longer than 10 minutes
How to Make AI Work for Your Marketing Team
This post was created in partnership with Adobe In an AI-saturated world, brand teams are beginning to ask next-level questions around how to scale creativity responsibly. During an ADWEEK House […]
Meet the New Executive Running Microsoft’s $20B Ad Empire, Right as AI Rewrites the Rules
Matt Derella reveals why brand building is back, why 80% of websites are blocking the future, and what Xbox advertising might become.
The marketing variable no dashboard can measure
New research suggests your CMO's personal life may shape marketing strategy as much as customer data, with implications for every marketing team. The post The marketing variable no dashboard can measure appeared first on MarTech.
Bad Streaming Ads Hurt Brands More Than Platforms, Omnicom Warns CMOs
CANNES, FRANCE — When viewers suffer through a poorly targeted or repetitive ad on a streaming service, they don’t blame Netflix or Disney. They blame the advertiser. That is driving a wave of creative personalization deals between Omnicom Media Group and major streaming platforms, as the agency holding company races to solve what it sees […]
How much grocery CEOs earned in 2025
The top executives of the nation’s largest publicly traded food retailers all scored multimillion-dollar pay packages last year, with Doug McMillon of Walmart atop the list.
The Backroom: The weight-loss era is not just about selling clothes
Liza Amlani, principal at Retail Strategy Group, joins us to discuss how retailers and brands can successfully grapple with what she calls “fit volatility.”
Keeper Security Brings Privileged Access Controls to Microsoft Teams With New Keeper Teams App
The Keeper Teams App embeds governed, auditable workflows directly into Microsoft Teams, enforcing zero standing privilege and eliminating credential risk at the moment of access Keeper Security, the leading zero-trust and zero-knowledge identity security and Privileged Access Management (PAM) platform, announces the availability of the Keeper Teams App, a new integration that brings privileged access […]
Nectari Software Strengthens Strategic Partnership with Acumatica
Business intelligence, reporting solutions provider achieves Fulfilled by Acumatica status Nectari Software, a leading provider of business intelligence, reporting, budgeting, and data management solutions, announced it has achieved Fulfilled by Acumatica (FBA) status, further strengthening its strategic partnership with Acumatica and expanding its ability to deliver integrated analytics solutions to organizations running Acumatica Cloud ERP. […]
OptimizeRx Launches Natural Language Audience Builder for Life Sciences DSPs and Agency Media Planning Platforms
Patent-pending, embeddable NLAB technology enables pharma and agency marketers to build custom, verified HCP audiences using natural-language prompts OptimizeRx Corp., a leading provider of healthcare technology solutions helping life sciences companies reach and engage healthcare providers (HCPs) and patients at the most important decision points, announced the launch of its patent-pending Natural Language Audience Builder […]
Introducing Canva Grow 2.0: Create, Launch, and Optimize Ads in One Place
Canva Grow transforms Canva into an end-to-end AI marketing engine that helps close the gap between creative and performance. Canva, the world’s leading all-in-one visual communication platform, announced its most significant launch for marketing teams yet with the introduction of Canva Grow 2.0, establishing Canva as a marketing automation platform where creative and performance work […]
VMEG AI Surpasses $2M ARR, Launches Glass Box Dubbing Workflow for Enterprise Video Localization
VMEG AI, a video localization platform, announced it has surpassed $2 million in annual recurring revenue (ARR) within 15 months of launch and introduced its Glass Box Dubbing Workflow, an enterprise-grade system designed for scalable video localization. Our goal with VMEG AI is to make high-quality dubbing and translation accessible to any video team. As […]
Leidos and The Modern Data Company to Organize Fragmented Federal Data Into Actionable Insights
Partnership helps agencies improve access to trusted data without rebuilding systems Federal agencies are under pressure to deliver faster insights, stronger governance, and capabilities to support AI and analytics, but critical data often remains trapped across disconnected systems. Leidos and The Modern Data Company are partnering to help agencies connect, organize and apply that data without major system […]
Titan OS partners with MediaTek to enable Titan Channels across its TV Platform portfolio
Integration embeds Titan Channels, unlocking FAST channels via a remote button and expanding Titan OS’ reach across millions of devices annually. Titan Operating System S.L. (Titan OS), the European technology, entertainment and advertising company, announced a strategic partnership with MediaTek Inc. (TWSE: 2454), the global semiconductor company powering nearly 2 billion connected devices each year […]
OtterlyAI Doubles Down on the US, Becomes Headline Sponsor of BrightonSEO San Diego 2026
The AI Search Optimization platform takes the main headline sponsor slot at the world’s largest search marketing conference, its biggest step yet in a fast-growing North American market that already accounts for nearly half its customers. OtterlyAI, the AI Search Optimization platform, today announced it is the headline sponsor of BrightonSEO San Diego 2026. The […]
Broadsign and Partners Execute Fully Agentic OOH Campaign
Broadsign, Global Netherlands, and Draft Digital have demonstrated what may be the first fully agentic OOH (out-of-home) campaign, with autonomous AI agents handling everything from media planning to campaign execution. The project offers an early glimpse into how AI could reshape media buying, hyperlocal targeting, and the future role of marketers. Broadsign and Global Netherlands […] Broadsign and Partners Execute Fully Agentic OOH Campaign first appeared on Street Fight.
Sprite unites tastemakers and fans to debate hip-hop’s greatest hits
New campaign "The Living Tracklist” seeks to establish a canon for the genre and employs packaging, social content and a digital experience.
As agentic advertising floods Cannes, Amazon touts its Alexa advantage
Charlotte Maines, vice president of devices content and advertising, detailed a new Alexa+ Agentic Ads format being tested by Papa Johns and other brands.
81.8% Of My ‘AI Assistant’ Traffic Was Fake. The Googlebot Number Was Worse via @sejournal, @DuaneForrester
ClaudeBot outpaced Googlebot on a new site. Here's what verified crawl data actually looks like, and how to get your own. The post 81.8% Of My ‘AI Assistant’ Traffic Was Fake. The Googlebot Number Was Worse appeared first on Search Engine Journal.
Google Desktop CTR Climbs While Mobile Dips, Report Finds via @sejournal, @MattGSouthern
Desktop and mobile clickthrough rates are splitting, according to new benchmark data. Clicks are growing on desktop while declining on mobile. The post Google Desktop CTR Climbs While Mobile Dips, Report Finds appeared first on Search Engine Journal.
Nivea Sun and Cancer Research UK go on tour to promote sun safety
The experience was created by Haygarth.
PubMatic & Abovomaxlead Deliver PubMatic’s First Agentic AI Advertising Campaigns in Europe
Dutch independent agency Abovomaxlead has activated an autonomous advertising campaign in Europe, running connected TV (CTV) campaigns in the Netherlands through a direct integration with PubMatic. Traditional programmatic campaign management requires manual coordination, from brief to setup to optimisation. This [...] The post PubMatic & Abovomaxlead Deliver PubMatic’s First Agentic AI Advertising Campaigns in Europe appeared first on ExchangeWire.com.