News
19,434 articles covering the AdTech ecosystem
Radio Sees Election-Year Ad Gain, But Sales Will Decline In 2027
Local radio will benefit from an election-year surge in political advertising, capturing $271.1 million of the total $9.7 billion spend, according to BIA Advisory Services, Inside Radio reports. In total, local radio will hit $12.2 billion, a 1.5% gain over 2025. This includes $9.7 billion in over-the-air revenue and $2.4 from digital. However, radio revenue will decline to $11.4 billion in 2027 because there is no election. The local advertising market is expected to reach $186 billion in 2026, BIA reports.
USA Today files $250 million Copyright Lawsuit against OpenAI
USA Today Co. has joined the long roster of media organizations suing OpenAI for alleged copyright infringement, Forbes reports. The complaint accuses OpenAI of illegally copying hundreds of thousand articles from 19 publications. The purpose: to train its models and repackage these journalistic efforts for ChatGPT users, USA Today asserts.
A YouTube test brought creator analytics directly into brands’ YouTube Studio dashboards
At its annual Made On presentation, YouTube announced several tools that help brands forge partnerships with creators. Now, a related feature has been spotted in the wild. On X, creator growth platform VidIQ shared a screenshot that shows a YouTube Studio tab described as a "creator discovery" hub. The page shows analytics from the channels of other creators, including the product reviewer Sambucha. "You can search certain channels and see their backend data: unique viewers, watch time, audience age and gender, top countries," reads the tweet. VidIQ said that YouTube has dubbed the feature Channel Search. Visit Tubefilter for more great stories.
AI-generated videos get labels. The European Union is applying the same standards to text.
AI-generated text has become a major concern in classrooms, offices, and publishing houses, but the European Union has proposed a solution. The continental body is beginning to enforce the EU AI Act, and OpenAI is one of the first tech companies that will comply with the law by placing invisible watermarks on text generated by ChatGPT. The EU AI Act, first published in 2024, is expected to fully take effect over the next four years. As national governments put the regulation into operation, OpenAI is finding itself in the spotlight. The Microsoft-backed tech giant is complying with the EU's demands in the form of textGrain, a subtle solution that changes the choices ChatGPT makes while generating text. Visit Tubefilter for more great stories.
OpenAI brought in Patreon’s Co-Founder. Here’s what he has planned.
Two weeks after OpenAI announced the hire of Sam Yam as the head of its Creator Product division, the Patreon Co-Founder is already hard at work. Yam's team has announced a partnership with Chloe Shih, who will use OpenAI tech to produce a parenting series. Shih gained a significant following across platforms like YouTube and Instagram by uploading sincere, polished videos that document her life and her career in the tech industry. Empowered by her success, Shih launched Office Drama, a podcast that features conversations with business leaders and anonymized bits of workplace gossip submitted by listeners. Visit Tubefilter for more great stories.
McCann’s Tyler Turnbull Named WPP Creative Global CEO
Turnbull is leaving McCann after taking the top position in December 2025
Interoperability may be the future, but it cannot be an entire AI strategy
Patricia Clark, vp, go-to-market, Nexxen AI has become more than the topic du jour. It’s the topic of the year — and probably the decade — in and outside the world of advertising. For agencies, AI presents particularly compelling opportunities: less manual work, faster insights and a greater ability to connect planning, activation, optimization and […]
Funny Ads Get Attention, But Showing Products Might Actually Sell Something
Some of the industry's favorite creative techniques are excellent at attracting attention while doing remarkably little to persuade consumers.
Google Launches AI Agent For Enterprise Workflows
Google Cloud outlined its vision for work that starts in a prompt window, where a Gemini agent routes each task to the appropriate model to get it done while keeping costs under control.
Canon’s $100,000 First Cut contest returns to help creators fund their dream projects
Canon is putting another $100,000 straight into creators’ hands to help them bring their dream projects to life. Last year, Canon introduced its First Cut Contest, which called on digital content creators and filmmakers to submit a video pitch for the project they would make if they had proper production support and funding. Winners Braxton […] Visit Tubefilter for more great stories.
AI In Regulated Paid Media: The Default Settings That Put Compliance At Risk via @sejournal, @timothyjjensen
Understand how to address both ad platform and organizational AI concerns for paid media advertisers in regulated industries The post AI In Regulated Paid Media: The Default Settings That Put Compliance At Risk appeared first on Search Engine Journal.
Google Gives Advertisers 30-Second Automated Ad Previews
It allows advertisers to see examples of AI-generated headlines and descriptions before enabling the feature to go live in Search campaigns.
Super Bowl 2027 ads—the brands, agencies and creative strategies shaping the game
Track Super Bowl 2027 advertisers, agencies and commercials with our Big Game ad tracker, featuring the latest campaign news and creative strategies.
Rivian celebrates ‘Ghostbusters’ with Bill Murray spot, in-car effects and real Ecto-R1 vehicles
The Ecto-R1s will visit six cities this month, while ordinary Rivian EVs are getting a Halloween Mode software update.
Starbucks Is Reportedly Eyeing Chipotle, But The Burrito Chain May Be More Than It Can Chew
A deal would reunite Starbucks CEO Brian Niccol with his former company
Reinventing Retail Icons: Ken Ohashi and Marisa Thalberg on Making Legacy Brands Relevant
How to reposition struggling businesses and finding your way through your customers.
Jay Askinasi to Lead Skydance Ad Sales, WBD Ad Leaders Exit After Merger
Askinasi led ad sales for Paramount Skydance as CRO ahead of the WBD merger.
How Data And Ad Tech Vendors Are Preparing For The iOS 27 Fallout
Against the backdrop of Advertising Week New York this week, the programmatic ecosystem has been buzzing madly like the inhabitants of an overturned beehive. That’s because Apple’s latest operating system update, iOS 27, which launched in mid-September, has been, without warning, unconditionally blocking data and identity vendors. The original list included LiveRamp, Permutive, Audigent (now […] The post How Data And Ad Tech Vendors Are Preparing For The iOS 27 Fallout appeared first on AdExchanger.
Beyond the screen: Why the next era of advertising belongs to live, high-attention moments
Following senior leadership roles across media and adtech, including serving as Commercial Managing Director at Blis ahead of its acquisition by T-Mobile, Glenn Davis has joined Konnected+ as Managing Director. NDA sat down with him to discuss Konnected+'s mission to drive its next phase of omnichannel expansion across out-of-home and linear live sports media. The post Beyond the screen: Why the next era of advertising belongs to live, high-attention moments appeared first on New Digital Age.
Wholesale, tariff refunds deliver for Levi’s in rough Q3
The denim maker’s direct-to-consumer sales were unexpectedly weak, and profits and margins were propped up by the trade reimbursements.
Sociable: Meta introduces new AI-powered tools at Advertising Week
The company is testing importing and creative insight features, as well as improved conversational guidance for its artificial intelligence elements.
Apple fixed The Trade Desk’s Safari ad problem—but broader ad tech restrictions could be next
Ad tech companies are worried about a more wide-reaching Apple crackdown.
Ad Age Editors Roundtable: 40 Under 40
Join Ad Age for a breakfast of conversation and connection among the 2026 class of 40 Under 40 honorees.
The media ecosystem is complex. Using it shouldn’t be.
More choice is forcing marketers to rethink how the pieces fit together.