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How To Track Google AI Mode Traffic In Search Console via @sejournal, @suganthan

Search Console hides AI Mode query data by default. This breakdown compares four extraction methods, including a free ML-powered tool. The post How To Track Google AI Mode Traffic In Search Console appeared first on Search Engine Journal.

‘A headache to enforce’: What does adland think of Andy Burnham’s subscription crackdown?

Marketers weigh in on whether the Prime Minister's crackdown on subscription traps and fake discounts will be effective, or even enforceable.

The lawsuits that could force Meta to redesign Facebook and Instagram

From a 29-state action to individual and school-district claims, lawsuits target Instagram and Facebook to change its apps and algorithms.

Group set to win Cancer Research UK's integrated media, creative and digital

Integrated remit won by group following competitive pitch.

Reach surpasses 50,000 paid subscribers

Milestone comes as publisher pursues original content over volume.

Formation Games and Jeff Stelling challenge football fans to run a club

Ace of Hearts created the campaign.

Special London hires Camille Yin as creative director, design

Creative team Rory Sheppard and Aengus Ryan also join the agency.

Euro 2028: The clock’s already ticking towards the brand opportunity of the decade

After recent Fifa controversies, Uefa Euro 2028 promises to be a fan-first showstopper… and for brands, there is no time to waste.

Twitter Architects Reboot Vine With AI Content Banned

As millennials await the recently threatened relaunch of Myspace, tomorrow sees the launch of a new social media service that looks (and sounds) like another defunct social platform. Divine is a video-sharing app where users can post six-second loops, essentially making it a revamp of Vine, which shuttered in 2017. Though it has no affiliation Read More

Right Guard - NOOOOOOOO - 30s

Right Guard - Blood, Sweat, and Tears - 15s

Right Guard - Chosen By Men - 15s

Right Guard - Protective Gear - 15s

Right Guard - Shift - 15s

Right Guard casts rival deodorants as ‘Wrong Guard’ in new ads

Party Land’s first campaign for the antiperspirant brand uses its name to draw a simple line against competitors.

Built for yesterday: Why your data architecture can’t keep up with AI

Struggling to power AI with outdated systems? On Sept.2, learn how composable data architecture enables real-time decisions without a total rebuild. The post Built for yesterday: Why your data architecture can’t keep up with AI appeared first on MarTech.

Clutch Report: Small Businesses Are Moving Beyond AI Experimentation

59% of AI-using small businesses qualify as AI adoption leaders, but gaps remain in strategy, data readiness, and governance. Small businesses are moving beyond AI experimentation and building more mature ways of using the technology. New research from Clutch finds that 59% of small businesses already using AI qualify as AI adoption Leaders, based on Clutch’s […]

Google Answers Why Search Updates Aren’t Announced Right Away via @sejournal, @martinibuster

Google's John Mueller explains why updates aren't announced earlier when rankings are already bouncing around. The post Google Answers Why Search Updates Aren’t Announced Right Away appeared first on Search Engine Journal.

Publishers Are Leaving Money on the Table in Programmatic CTV

We hear plenty around the need for more transparency, and more signals to be passed through the supply chain, when it comes to CTV advertising. Often, this is framed as primarily a buy-side frustration, where advertisers and agencies don't have a clear window into what exactly it is they're buying. But Kieran Greene, founder and Read More

The AOR review has left the CMO’s office

The C-suite decision tree is rapidly expanding, to the point where marketing leaders are often not even the stakeholders leading the review.

How Costco is a marketing amplifier for upstart tea brand Saint James—and other ways it’s fueling growth

Saint James CEO Brad Neumann, a co-founder of the popular Arizona tea brand, joins the Marketer's Brief podcast.

The Variable acquires a Gen Z marketing agency—behind the move

Founded in 2017, Carson+Doyle aims to help marketers reach emerging audiences, including Gen Z and Gen Alpha.

3 top creatives made AI spots with Google—will they help ease the stigma?

Tiffany Rolfe, Jayanta Jenkins and Susan Credle discuss the spots they made with Google Flow for small businesses.

Data Giant SAS’s Deal With Liverpool FC Signals a Broader B2B Shift

The enterprise tech firm's partnership with the popular club shows how legacy business marketers borrowing from consumer playbooks