1,650 articles covering the AdTech ecosystem
Most teams can’t fully map where their customer data lives. That blind spot creates operational and legal consequences marketers can’t ignore. The post Marketing owns customer data and the risks that come with it appeared first on MarTech.
For B2B marketers in 2026, the question is no longer whether Instagram is relevant — it’s how to use it strategically. Here's our guide to doing that. The post B2B marketing on Instagram: What you need to know appeared first on MarTech.
Programmatic buying won the last decade because it made media cheaper to transact and easier to scale. That bet paid off. EMarketer projects programmatic will account for effectively all net-new display ad dollars in 2025, underscoring just how fully automation has become the default operating system for digital advertising. But programmatic’s biggest promise was never […] The post Programmatic’s Next Era: Clarity Is The New Currency appeared first on AdExchanger.
WordPress co-founder and Automattic are alleged to have planned to target at least ten competitors beyond WP Engine. The post WP Engine Complaint Adds Unredacted Allegations About Mullenweg Plan appeared first on Search Engine Journal.
Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
He previously held CEO roles at Mindshare EMEA, MediaCom APAC and PHD China.
More than 100 of adland's greats – Faithfuls and Traitors – gathered last night to celebrate the 2026 edition of the Campaign A List.
Belief Studio will become part of Form Productions.
The pair join from BBH London.
Campaign asks AI agent Claude for some help writing Pick of the Week.
As younger audiences become harder to reach on linear TV, broadcasters have been stepping up their efforts to reach those viewers on third-party video platforms. So far most of that strategy has been focused on YouTube, a move that has delivered significant extra reach and viewership for the UK broadcasters, as VideoWeek reported last year. Read More
Teads, the global media platform, today (12th February, 2026) announced a strategic partnership with Samsung Ads to deliver CTV homescreen display and video advertising solutions across Malaysia, the Philippines, Thailand, Vietnam, Hong Kong, Taiwan, and Indonesia. They will serve as [...] The post Teads & Samsung Ads to Unlock Next-Generation CTV Homescreen Advertising Across SEA Markets appeared first on ExchangeWire.com.
A step-by-step guide to entering the 2026 Ad Age Small Agency Awards, including eligibility, categories, deadlines, fees, new additions and a quick entrant checklist.
Companies filled chief marketing officer positions at a steady clip in January. Here’s a breakdown of data from executive search firm Taligence.
Ad Age’s take on the hottest celebrity marketing moves of the past month.
Why emotional resonance beats mimicking old aesthetics for Gen Z marketing.
In today’s Digest, we look at the IPA Census 2025 showing staff declines and diversity gains, Amazon eyeing a marketplace for AI content deals, and Spotify profits soaring after raising prices. The post Digest: IPA Census 2025 Shows Staff Decline & Diversity Gains; Amazon Eyes Marketplace for AI Content Deals; Spotify Profits Soar After Raising Prices appeared first on ExchangeWire.com.
xpln.ai, the ad attention measurement and optimisation technology company, today (12th February, 2026) announced a global integration with Index Marketplaces, Index Exchange’s omnichannel platform for curated, signal-rich supply activation and sell-side decisioning. xpln.ai’s attention segments are now available directly via [...] The post xpln.ai Enables Attention‑Driven Programmatic Buying Via Index Exchange appeared first on ExchangeWire.com.
Palmer relocates to London after 20 years at rival WPP.
Tool can support ideation, scriptwriting, images and music.
Marketers, brands, and tech companies chat in-person at Digiday's AI Marketing Strategies event about internal friction, how best to use AI tools, and more.
With AI hype giving way to skepticism, advertisers are reassessing how the technology fits into their workflows and brand positioning.