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11,900 articles covering the AdTech ecosystem
Sigma Audio Networks, Powered by MediaCo, Announces Partnership With Hector “El Nene” and Top 20 Countdown Global
The fast-growing two-hour weekend countdown show joins Sigma Audio’s syndication and network sales portfolio, expanding its multicultural audio lineup with a high-energy global music and entertainment franchise Sigma Audio Networks, the multicultural audio network built to connect brands with culturally influential audiences at scale, announced a new partnership with Hector “El Nene” Arroyo-Rivera and his […]
Algolia Recognized as a Leader for the Third Consecutive Year in the 2026 Gartner® Magic Quadrant™ for Search and Product Discovery
Algolia, the AI Search and Retrieval platform trusted by more than 18,000 businesses and millions of developers worldwide, announced it was recognized for the third consecutive year as a Leader in the 2026 Gartner Magic Quadrant for Search and Product Discovery. For Algolia, the recognition comes as enterprise search and product discovery is evolving rapidly […]
T2 and Annexa Reveal Success of Longstanding Partnership
Retailer enjoys simpler stack, sharper inventory, and a global fulfilment model with NetSuite at the centre It has been more than a decade since T2 came to Annexa looking for a partner to transform its enterprise architecture into an enabler of rapid omnichannel global expansion. T2 has used the years since to evolve a deliberate […]
Reputation Launches GEO Readiness Audit to Help Brands Measure and Improve Visibility in AI Search
New AI assessment helps multi-location brands understand and improve how they are represented in AI-generated search results Reputation, the global leader in reputation intelligence, announced the launch of its Generative Engine Optimization (GEO) Readiness Audit, a new assessment tool that helps multi-location brands understand and improve how they appear in AI-generated search results. Designed for […]
Samsara Launches New Agentic Capabilities to Automate Tedious Operational Tasks
Built on real-world data from millions of connected assets, operations teams can now discover, customize, and deploy AI Agents with Samsara’s Agent Studio Samsara Inc. (“Samsara”) , the pioneer of the Connected Operations® Platform, announced the launch of new agentic tools that help teams automate monotonous tasks, reduce manual work, and respond faster across their operations. […]
What 2 Content Strategists Say AI Should Never Write For You [Webinar] via @sejournal, @hethr_campbell
Explore the limitations of AI in content creation. Uncover why AI-generated work often lacks originality and uniqueness. The post What 2 Content Strategists Say AI Should Never Write For You [Webinar] appeared first on Search Engine Journal.
AdPlayer.Pro Gains Google Ad Manager Technology Partner Status
AdPlayer.Pro, a global provider of SaaS video ad technology, has been officially certified as a Technology Partner under Google's Ad Manager Technology Partner Programme, confirming that its video ad player solution meets the program's technical compliance standards. According to the company's [...] The post AdPlayer.Pro Gains Google Ad Manager Technology Partner Status appeared first on ExchangeWire.com.
Mediterranean Hub Arrives in Cannes with EscalaX
EscalaX, a company specialised in digital advertising solutions and programmatic technology, continues to strengthen its international positioning by supporting initiatives that foster networking and create business opportunities within the ad tech industry. In this context, the company served as the main [...] The post Mediterranean Hub Arrives in Cannes with EscalaX appeared first on ExchangeWire.com.
Digest: Albertsons Opens AI Search Ads via Criteo; Forbes Bets on Creator-Led Growth
In today’s MadTech Daily, we cover Albertsons introducing advertising within its AI shopping experience, and Forbes testing a creator-led strategy to expand its reach. The post Digest: Albertsons Opens AI Search Ads via Criteo; Forbes Bets on Creator-Led Growth appeared first on ExchangeWire.com.
Cannes Lions Day 4—WPP CEO’s AI advice and industry leaders partner for good
See a message from Flavor Flav, AI advice from Cindy Rose and a brainstorm from Kristen Cavallo and Susan Credle.
Why Measurement Is The Key To Solving Digital Audio’s Scalability Challenge
Audio advertising has a scale problem. While Spotify, Pandora and iHeartMedia dominate industry attention, roughly half of the ad-supported audio market sits outside those platforms. Hundreds of streaming audio publishers, podcast creators and niche content providers are competing for advertising dollars without the sales teams, audience data or measurement capabilities needed to consistently attract large […] The post Why Measurement Is The Key To Solving Digital Audio’s Scalability Challenge appeared first on AdExchanger.
Large Language Models Are Overkill For Some Marketing Tasks. Enter The Small Language Model
It’s no secret that large language models (LLMs) have gotten exorbitantly expensive. Companies are starting to limit their employees’ AI usage to save money; OpenAI has even discussed lowering the cost of tokens to retain financially-anxious customers. But you know what’s cheaper than a large language model? A small language model. AI company ZeroGPU develops […] The post Large Language Models Are Overkill For Some Marketing Tasks. Enter The Small Language Model appeared first on AdExchanger.
Google’s Mueller Explains How AI Search Impressions Get Counted via @sejournal, @MattGSouthern
John Mueller explained that impressions in Google's Search Console AI report track links to your pages, and user-activated links only count after they're activated. The post Google’s Mueller Explains How AI Search Impressions Get Counted appeared first on Search Engine Journal.
Cannes Lions 2026 Gallery Day 3: The Vibes Are Only Getting Better
Hope you're ready to talk about sports, because athletes were on every stage.
Cannes Briefing: Creators didn’t come to Cannes for parties this year. They came for briefs.
At a festival where one company’s absence from a patch of sand can be read a dozen different ways, creators are giving Cannes Lions a different kind of energy.
The hunt for a post-LiveRamp successor is already underway
Prospects are less interested in replicating LiveRamp than securing identity, data and infrastructure.
At Cannes, Omnicom Media and NBCU say they’re crafting dynamic contextual ads for content
Metadata from NBCU is key to adapting Omnicom clients' creative be dynamically contextual to the shows in which they run.
Google’s World Cup brand counterattack highlights shifting search behavior
The tech giant is running ads intended to reintroduce its search engine to users, as it begins to feel competitive heat in the AI era.
With AI ad tools expanding, Meta courts agencies while reshaping their role
As Meta deepens its AI ad push, the company is balancing automation with reassurances to agencies about their place in the advertising ecosystem.
Media Briefing: Inside publishers’ real Cannes agenda – AI money vs agentic hype
For publishers, Cannes this year isn’t just about showing up for clients and sponsors. It’s a mid‑year checkpoint on two hard questions: who is going to pay for the open web in an AI world, and whether agentic media buying is a real fix or just a freshly branded ad‑tech tax.
Things Are About To Get Hollyweird; Facts And Phantasms
The Tech Revolution Will Be Televised Every business considers itself a tech company these days. Remember Allbirds sneakers pivoting to AI? In the entertainment industry, the line between tech and media is growing especially murky. Legacy entertainment studios own streaming platforms, and tech companies produce their own films and shows. Unfortunately, a showdown between Hollywood […] The post Things Are About To Get Hollyweird; Facts And Phantasms appeared first on AdExchanger.
Millie Bobby Brown Speaks Out on Knowing Eleven’s Fate and Making Amends With ‘Stranger Things’ Cast After the Show Ended: ‘I’m Sorry If I Ever Upset You’
There’s an unwritten golden rule in TV: a character is never truly dead unless you see the body. That’s why many “Stranger Things” fans still believe Eleven survived the series finale, which ends with Mike Wheeler imagining a future in which she survives the final showdown with Vecna in the Upside Down. It was also […]
Marketing Hiring Down 36% At Big Tech, Data Shows via @sejournal, @MattGSouthern
SignalFire reports marketing hiring at major tech companies has fallen far more sharply than engineering, based on its hiring data. The post Marketing Hiring Down 36% At Big Tech, Data Shows appeared first on Search Engine Journal.
The 6 Trends Dominating My Conversations at Cannes
Would you invite an agent into your group chat?