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What looks unified in CreativeOps can hide layered dependencies that affect cost, control and performance as your operation scales. The post Are you buying simplicity or dependency in CreativeOps? appeared first on MarTech.

Sales input is valuable, but without a clear strategy, content becomes fragmented and hard to scale. Learn a better approach. The post What happens when sales drives your content appeared first on MarTech.

Amanda Forrester, svp, marketing and communications, OpenX Artificial intelligence is pushing marketing to the center of business, making it the operating system for growth. Marketing now determines how a company is discovered, interpreted and trusted by both people and the machines that increasingly guide their decisions. As a result, the role of marketing is expanding […]

Hearst is stitching together its far‑flung news properties into a single programmatic marketplace to make buying local news simpler and to shore up its business as the ad market shifts. With the Hearst News ad network, announced today, the company is pulling inventory from its TV stations, newspapers and digital news sites into one coordinated […] The post Hearst Built A Unified Ad Marketplace To Simplify Omnichannel News Buys appeared first on AdExchanger.

Expanding Digital Infrastructure and Connecting Demand Generation, Production, and Fulfillment at Global Scale Kornit Digital Ltd. (NASDAQ: KRNT “Kornit Digital”, “Kornit”, or the “Company”), a global pioneer in sustainable, on-demand digital fashion and textile production, announced more than 500 leaders from across the apparel ecosystem are gathering in Hollywood, Florida for Konnections 2026 – Powered by […]

Roblox is again expanding its safety protocols for younger users with the launch of “Kids” accounts for those ages 5-8 and “Select” accounts for the 9-15 age range. The new age-locked tiers will launch in June and utilize the facial-estimation, age-check technology that Roblox began rolling out last year amid multiple lawsuits and complaints about […]

Head of Marketing Alyson Griffin explains how the integration furthers the brand’s efforts around the intersection of sports, entertainment and culture.

Research on language models reveals how brands win or lose in AI-generated recommendations based on association strength. The post How AI Chooses Which Brands To Recommend: From Relational Knowledge To Topical Presence appeared first on Search Engine Journal.

A recent announcement by Google signals the start of a massive change in how the internet and search work. The post Google’s Task-Based Agentic Search Is Disrupting SEO Today, Not Tomorrow appeared first on Search Engine Journal.

It was created by Bicycle Studio.

Agreement is for two years.

Al Nash features in the social films, which follow renewed brand positioning.

With UK culture increasingly polarised, finding a central edge can help marketers drive engagement without stoking tribalisation

Freely, the free streaming service launched by the UK’s public service broadcasters (PSBs), today announced the launch of 'Spotlight Channels', a new initiative which will allow the service's CTV operating system partners to embed their free ad-supported streaming TV (FAST) channels in Freely's live interface. Freely launched in the UK just under two years ago, Read More

The US Department of Justice (DOJ) has launched a probe into the National Football League (NFL) over potential anticompetitive practices, the government agency has confirmed, investigating whether the franchise forces fans to pay too much in subscription fees to watch NFL games. The investigation comes halfway through the league's 11-year media rights deal, which is Read More

During the holiday season, Ubisoft, in collaboration with media platform Displayce, agency Artefact, and SSP VIOOH, deployed a programmatic DOOH campaign across four countries (United Kingdom, France, Germany, Australia). The objective was to strengthen awareness of the game Just Dance [...] The post Displayce Powers Ubisoft’s Multi-Country DOOH Campaign for Just Dance 2026 appeared first on ExchangeWire.com.

Gut Miami and director Camila Zapiola spotlight trust, feedback and product changes shaped by real conversations.

Highdive will work on a refreshed brand platform and Wayfair’s holiday 2026 campaign.

Brand mascots are crossing over from ads to dramatic roles as advertising and entertainment collide

A structured review process helps teams enforce brand voice and reduce legal risk before AI-generated content reaches market. The post A framework for auditing generative AI outputs pre-launch appeared first on MarTech.

AI is only as good as the data that fuels it. In advertising, however, that foundation is often flawed. The industry talks a lot about targeting and measurement, but it rarely confronts the fidelity of the data behind those outcomes. This is akin to tuning up a car that’s running on the wrong fuel entirely […] The post AI Is Nothing Without Data Fidelity. Here’s A Four-Step Approach to Protect It appeared first on AdExchanger.

Today’s retail environment has evolved. Theft is more frequent, more organized and more complex, pushing retailers to seek more than just an alarm at the door.

AI is changing which products shoppers see first, before they ever reach your site.

Infobip sets out why the shift to agentic AI represents the biggest opportunity in its history Global AI-first cloud communications platform Infobip marks the 20th anniversary of its founding. With Infobip AgentOS now live and agentic AI moving from pilot to production globally, Infobip is entering its most significant chapter in its history. Founded on […]