Large Language Models Are Overkill For Some Marketing Tasks. Enter The Small Language Model

It’s no secret that large language models (LLMs) have gotten exorbitantly expensive. Companies are starting to limit their employees’ AI usage to save money; OpenAI has even discussed lowering the cost of tokens to retain financially-anxious customers. But you know what’s cheaper than a large language model? A small language model. AI company ZeroGPU develops […] The post Large Language Models Are Overkill For Some Marketing Tasks. Enter The Small Language Model appeared first on AdExchanger.

Last updated Jun 25, 2026 by ATDb automated enrichment