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BFJ Digital, a digital marketing and transformation agency, has released a strategic framework for the integration of Artificial Intelligence (AI) within professional marketing and sales teams. Drawing on a recent analysis of IBM’s large-scale AI implementation, the agency shifts the conversation from simple automation to a “human-first” structural model that prioritises reinvesting efficiency gains into high-value […]

As AI search reshapes B2B discovery, LynkDog protects backlinks and directory placements that power brand citations in ChatGPT, Perplexity, Google AI Overviews LynkDog announced the official launch of the first backlink and directory monitoring platform purpose-built for Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) – the fast-emerging disciplines focused on brand visibility inside […]

Content organization across business websites continues to evolve as artificial intelligence tools influence how information is structured, categorized, and delivered. Businesses across industries are examining how AI-driven systems affect navigation, content hierarchy, and search visibility, particularly as search engines and users demand greater clarity and relevance. AI tools are increasingly used to analyze user behavior, […]

Donald Trump posted an AI-generated photo of himself seemingly dressed as Jesus Christ shortly after slamming Pope Leo XIV as “weak.” On Sunday night, Trump posted a tirade on Truth Social about Pope Leo — the first American to be chosen for the position — who has been vocally opposed to the war in Iran […]

WPP has started a potential sales process for its PR division, which includes communications agency Burson, according to reports.

It was created by Bicycle Studio.

Coming age of agentic AI is forcing more collaboration between “frenemies” across the advertising and tech ecosystem.

Celebrating the 2026 Leading Women Argentina honorees.

Brands are using tickets, travel and everyday spending to bring fans closer to the tournament.

Explore a new resource for industry professionals designed to decode the language of modern marketing, from agency of record to media mix modeling to zero-click search.

Platform's first work under new CMO Claudine Cheever encourages users to get out in the world

Is the casual on-air look of news shows a threat to the set design business?

Dollar General selected Qsic to outfit 6,000 of its roughly 21,000 stores with in-store audio ad and measurement equipment, effectively doubling the size of its network and adding a more sophisticated AI-powered measurement solution.

Sponsorship investment is up 55% year over year as the Miami conference expands its footprint, adds a YouTube deal, and doubles down on dealmaking.

The $500 million deal is a watershed: a shift from basic sponsorship-led sports marketing to something much more complex and richer

The sales funnel survives everything thrown at it: academic critique, platform revolution, the endless march of Silicon Valley shamans declaring the next big thing.

OpenText will offer customers a hybrid sovereign cloud architecture that supports regulated European Union organizations with secure, AI‑ready data platforms, complementing what is available in North America today OpenText, a global leader in secure information management for AI, announced that it will make a number of its world leading enterprise data and AI solutions available […]

What was retail media even up to five years ago? Simply a channel where brands paid for sponsored products listings on Amazon. They optimized bids on search terms. They measured ROAS. The model was transactional, narrow, and largely confined to the bottom of the funnel, a digital version of paying for a better shelf position […]

In today’s Digest, we cover OpenAI quietly launching an Ads Manager, Meta removing ads recruiting plaintiffs in social media addiction lawsuits amid rising legal pressure, and YouTube denying plans for 90-second unskippable ads amid its CTV push. The post Digest: OpenAI Lowers Minimum Spend for Ads Pilot; Meta Pulls Ads Over Addiction Lawsuits;  YouTube Tests 90-Second Unskippable Ads Amid CTV Push appeared first on ExchangeWire.com.

Connected TV demand is strong, budgets are growing and premium inventory continues to command attention. Yet, for publishers, the growth of CTV has complicated how deals get done. That’s because CTV never fit cleanly into campaign execution models built for RTB-based trading. Programmatic trading introduced efficiency for commoditized inventory, but CTV has always been defined […] The post Why CTV Is Becoming The First Real Test Of Agentic Advertising appeared first on AdExchanger.

Marketers plan to once again flock to the Cannes Lions International Festival of Creativity despite soaring costs and global turbulence.

As the Newfronts try to show off better tools, content and measurement, the broader upfront market is trying to stay the course in the face of economic uncertainty.

Forecasts suggest that late-stage bids for World Cup inventory could see marketers pay a steep premium. But alternatives exist.

New data shows publishers face a surge in AI bots and third-party scrapers harvesting content without compensation.