News
19,440 articles covering the AdTech ecosystem
Red, White & Notebook: Fox News @ 30...
As Fox News enters its thirties, it's worth noting that it's still less than half the age of its average viewer.
Pennsylvania Sets Rules For AI Transparency In Advertising
Pennsylvania has joined a small number of states that have passed bills containing AI disclosure requirements for advertisers, the state’s Pasenate site reports. The bipartisan legislation authored by State Senator Nick Pisciottano (D-Allegheny) establishes transparency rules that are deemed essential as AI increases its presence in consumer advertising. The bill is expected to be signed by Governor Josh Shapiro. “This legislation sets a commonsense transparency standard so Pennsylvanians can make informed decisions about what they are buying, while still allowing businesses to take advantage of this technology,” Pisciottano said.
PubX Acquires Compliant, Media Quality-Compliance Firm
PubX -- a firm that provides agent-to-agent infrastructure for advertising -- has acquired Compliant, a firm focused on media quality and governance, Dealroom reports. The company has also raised $5 million in Series A funding. Compliant will keep its name and operate as a pubX company. And its chief executive officer Jamie Barnard will serve as president, global demand growth at pubX, responsible for growth across agencies, advertisers, and the broader buy side.
Best Buy Ads Forms Partnership With LG Ad Solutions For CTV
Best Buy Ads is expanding its advertising reach through a partnership with LG Ad Solutions, Trading View reports. The arrangement will provide advertisers with access to LG’s connected TV inventory, including its Home Screen, in the U.S. This inventory will be available programmatically through Magnite. In addition, Best Buy will offer closed-loop measurement that links advertising exposure to sales outcomes.
Omnicom Adds AI Placement Into Ad Plans With Rembrand
Omnicom Media is using Rembrand’s VISTA technology in an effort to make in-content advertising easier to plan and buy, Content Grip reports. VISTA uses AI to identify scenes where brands can be inserted, although a show has already been produced. Omnicom uses its identity tool, RealID, and streamer viewership data to find the shows that over-index. Rembrand then maps those shows against scenes that can support in-content ad placement.
Disney+ To Stream Super Bowl, 'Monday Night Football'
The Disney-owned platform will air the Super Bowl simulcast with ABC and ESPN on Feb. 14. Fox Television Network and Tubi aired the Super Bowl in 2025..
Global Ad Composite Rises On WARC Upgrade
For the second time in less than a year, WARC revised its outlook upward for global ad growth this year and next, and posted its first estimate for 2028.
Emmy Migration To Streaming Is No Loss For Network TV
The Primetime Emmy Awards are migrating to Amazon Prime, but is this necessarily a bad thing for legacy networks?
U.S. Ad Outlook Improves On WARC Update
U.S. ad spending was revised upward for this year but downgraded slightly for next, according to WARC's revisions, which include its first projection for 2028: +7.9%.
23 creative campaigns to know about today
Sour Patch Kids attack Oreo billboards in the U.K., and Oura lets its fingers do the walking through a miniature city.
Chipotle jumps on report Starbucks has explored takeover
Starbucks CEO Brian Niccol previously spent six years as the top executive at Chipotle.
Walmart Adds One-Hour Express Pickup Ahead Of Holidays
The service is now available at 500 stores and will expand nationwide.
FTC Secures Fair Pricing Protections by Taking Action Against Major Wholesale T-Shirt Distributors
FTC action signals continued Robinson-Patman Act enforcement to protect consumers, small businesses The Federal Trade Commission secured changes to a partnership agreement between T-shirt manufacturer Gildan Activewear SRL and major wholesale T-shirt distributor S&S Holdings LLC that will protect small businesses and consumers from unfair and discriminatory pricing practices.View Press Release
As Studios Pour Billions Into Content, How Will We Watch?
Companies like Netflix and Walt Disney still spend around $20 billion on TV and film production per year, with others at least $15 billion. Don't look for this to slow down.
Why Microsoft Ditched The Cloud To Put AI On Its Laptop
Microsoft positioned its new 'Surface Laptop Ultra' to support creative work, image and video generation and local inference. What does this mean for platforms like Apple, Google, and Meta?
Genentech Marks 50 Years Of Biotech: 'The Impossible Bet'
A documentary, "The Impossible Bet" uses patient stories to help tell Genentech's story. The brand's OOH efforts included billboards around San Francisco.
France: Arcom launches call for DTT licences
Arcom, the French media regulator, has launched a call for applications for the provision of national services shown on digital terrestrial television (DTT) in HD. This call for applications comes ahead of the expiry, in December 2027, of the licences currently held by six services: 6ter, L’Équipe, RMC Découverte, RMC Life, RMC Story and TF1 […]
ThredUp CEO on AI costs: ‘I was both surprised and didn’t care’
James Reinhart said nothing should be done to slow employees’ use of AI because the benefits will outweigh those initial costs eventually.
❌ ASA Bans Huel Ad Over Concerns About Dietary Messaging
Plus, Live Nation funds a brand-new creator economy talent firm.
Zayo Names Mariana Agathoklis Schlock Executive Vice President, Chief Communications & Marketing Officer
Former Verizon executive to lead integrated communications, marketing and ESG organization as Zayo scales for the AI-driven infrastructure era Zayo, the leading digital infrastructure network provider, announced the appointment of Mariana Agathoklis Schlock as its first-ever Executive Vice President, Chief Communications & Marketing Officer (CCMO), reporting to Zayo Chief Executive Officer, Sowmyanarayan Sampath. She joins […]
Getfluence and OtterlyAI partner to turn AI Search Visibility Into editorial action
OtterlyAI reveals which sources influence AI answers. Getfluence helps brands publish where it matters. The partnership helps marketing teams optimize for AI Search faster. Getfluence and OtterlyAI, based in France and Austria respectively, today announced a partnership designed to help brands strengthen their visibility in AI-generated answers. OtterlyAI tracks how brands appear across AI search […]
AI Audio Startup Sonilo, Founded by TikTok Veterans, Raises $11 Million in B Capital-Led Round (EXCLUSIVE)
A generative audio startup run by people who came out of TikTok’s AI and music divisions has raised $11 million to build models that write music and sound effects to match what happens on screen. San Francisco-based Sonilo secured the round with B Capital leading and Redpoint also taking part. The money will pay for […]
Erin Andrews and Charissa Thompson Bring Their ‘Calm Down’ Podcast to Colin Cowherd’s The Volume
Erin Andrews and Charissa Thompson, sportscasters and longtime friends, have inked a new partnership with The Volume, the media network founded by Colin Cowherd, for their hit podcast “Calm Down With Erin and Charissa.” Under the deal, The Volume will handle ad sales, production and distribution for “Calm Down,” presenting new opportunities for marketers “to […]
Joe Rogan Renews Nine-Figure Spotify Deal
Spotify and Joe Rogan have entered into a new multiyear licensing agreement, extending a relationship that began in 2020 for his hugely popular podcast. Under the agreement, Spotify will continue to handle ad sales and licensing for “The Joe Rogan Experience,” which is available across multiple services. Terms of the agreement have not been disclosed. […]