News
19,442 articles covering the AdTech ecosystem
Erin Andrews and Charissa Thompson Bring Their ‘Calm Down’ Podcast to Colin Cowherd’s The Volume
Erin Andrews and Charissa Thompson, sportscasters and longtime friends, have inked a new partnership with The Volume, the media network founded by Colin Cowherd, for their hit podcast “Calm Down With Erin and Charissa.” Under the deal, The Volume will handle ad sales, production and distribution for “Calm Down,” presenting new opportunities for marketers “to […]
Joe Rogan Renews Nine-Figure Spotify Deal
Spotify and Joe Rogan have entered into a new multiyear licensing agreement, extending a relationship that began in 2020 for his hugely popular podcast. Under the agreement, Spotify will continue to handle ad sales and licensing for “The Joe Rogan Experience,” which is available across multiple services. Terms of the agreement have not been disclosed. […]
Why Gary Vaynerchuk Is Putting Everything Into Collectibles Brand ‘VeeFriends’: ‘It Could Be the Biggest Business I Ever Build in My Life’
From Resy to Empathy Wines, VaynerX chairman Gary “GaryVee” Vaynerchuk knows how to build a profitable business. But up until now, the serial entrepreneur and YouTube star’s work has been based largely on impersonal ideas. Enter VeeFriends, the business that Vaynerchuk has wanted to own since he was a kid. On its face, VeeFriends is […]
How Liquid Death is building an AI-native marketing organization
Benoit Vatere, chief media and digital commerce officer at the brand, explained at Advertising Week how it is using the tech to move faster than competitors.
How Revlon used Amazon’s interactive video ads to drive outcomes
At Advertising Week, Revlon’s Chief Digital Marketing Officer Kelly Solomon detailed a campaign that used Amazon’s newest ad capabilities.
Your brand can do almost anything — and that’s the problem
Marketers are good at measuring attention, but struggle to understand what that attention means, writes Motto’s Sunny Bonnell and Ashleigh Hansberger.
Southwest turns notifications into rewards in mobile-forward campaign
Spots narrated by Adam Scott ask travelers if they’ve reached their “booking point” in a tongue-in-cheek effort to address burnout.
Espolòn Tequila combats surge pricing with ride-hailing refund program
The Fare Share program is timed to Halloween and pushes back against a pricing model used by popular services like Uber and Lyft.
Inside Omaha Steaks efforts to ditch marketing bull and attract Gen Z
The century-old meat delivery company emphasizes credibility for a “No Bull” campaign that spans TV, radio, paid social and influencer partnerships.
Google Completes September 2026 Spam Update After Nearly 14 Days via @sejournal, @MattGSouthern
Google's latest spam update has finished rolling out after nearly two weeks, taking longer than any of the three spam updates it ran this year. The post Google Completes September 2026 Spam Update After Nearly 14 Days appeared first on Search Engine Journal.
How To Scale AI Video Ads For Small Business Clients: One Storyline For TikTok, Reels & AI Search
Explore how to scale AI video ads with a single storyline for TikTok, Reels, and AI search to maximize impact. The post How To Scale AI Video Ads For Small Business Clients: One Storyline For TikTok, Reels & AI Search appeared first on Search Engine Journal.
What is the Industry Saying about Adland’s Priorities?
Shirley Smith, SVP Sales EMEA at Innovid, takes a look at the major pressure points in ad tech, and the moves the industry is making... The post What is the Industry Saying about Adland’s Priorities? appeared first on ExchangeWire.com.
Ronald Acuña Jr. lives under home plate in Kalshi’s latest sports ad
Acuña is the first Major League Baseball player to partner with a prediction market, Kalshi said.
Wellness rewired: The new rules for brands
Join Ad Age contributing editor Natalie Zfat and Jill Gabin, managing partner, client experience, and lead of Havas’ Modern Wellness practice, for a roundtable exploring how culture, technology and commerce are reshaping consumer behavior and the wellness economy. Together, we’ll unpack the critical pivot points growing brands face and what it takes to evolve from a trending product into an essential part of consumers’ daily lives. This is an in-person roundtable, with the conversation also available to watch virtually. Join us on-site or tune in online to hear the discussion!
More buyer signals won’t tell you what buyers need next
Clicks, visits, and engagement scores show what buyers did. Better marketing starts with understanding what they’re trying to accomplish. The post More buyer signals won’t tell you what buyers need next appeared first on MarTech.
How Does Agentic Buying Work In CTV?
Given how much agentic AI pervades nearly every conversation these days, it’s easy to overlook how nascent the technology still is, particularly when it comes to buying ads on connected TV. The post How Does Agentic Buying Work In CTV? appeared first on AdExchanger.
Canal+ launching free Sport+ platform
French broadcaster Canal+ is rolling out Sport+, a new, free platform dedicated to sports, on October 9th. The ad-supported service will be directly accessible from the Canal+ app, which already aggregates the group’s paid content and a number of third-party offerings. Designed with mobile viewing in mind, Sport+ will feature a feed of vertical sports […]
Fairing and Vibe partner to close the CTV attribution gap
Marketing attribution survey platform Fairing has partnered with Vibe.co, a TV ad platform built for performance marketers, to give brands a direct buyer-reported signal for measuring which CTV campaigns are influencing purchases... The post Fairing and Vibe partner to close the CTV attribution gap appeared first on New Digital Age.
6 in 10 UK viewers are willing to switch streaming services
UK viewers are becoming increasingly flexible about where they get their entertainment, with 60% of SVOD users now open to switching between streaming services, according to specialist strategy and insights consultancy MTM’s latest ScreenThink report... The post 6 in 10 UK viewers are willing to switch streaming services appeared first on New Digital Age.
CTV Focus: “The consumer habit transitioned long ago; modern media planning is simply catching up to where attention actually lives”
As Head of Audiovisual (AV) at Bicycle London, Dylan Pritchard occupies a unique vantage point in the UK media ecosystem. Responsible for navigating the rapid shift between traditional broadcast TV and streaming platforms, Pritchard has championed a video-first mindset across client portfolios. NDA sat down with him to talk about the death of the traditional Insertional IO, why linear TV is no longer untouchable, and how agencies must evolve to survive. The post CTV Focus: “The consumer habit transitioned long ago; modern media planning is simply catching up to where attention actually lives” appeared first on New Digital Age.
Media Pride lunch 2026: Chris Dunne, Head of Marketing at Thinkbox
New Digital Age hosted its […] The post Media Pride lunch 2026: Chris Dunne, Head of Marketing at Thinkbox appeared first on New Digital Age.
Dhar Mann wants to broker $100 million in creator/brand deals, and also he’s opening “Creator City” in Los Angeles
Dhar Mann has his name in lights at this year’s Advertising Week New York. As the event’s first “Chief Creator Officer” (and keynote speaker) he came in with a pledge to liaise between brands and creators in hopes of brokering $100 million worth of sponsorship deals by the time AWNY ends. According to Digiday, Mann […] Visit Tubefilter for more great stories.
Sofia's Picks: Top Sessions at PI LIVE's Influencer Commerce Summit Marketers Can't Miss
A rundown of all the ICS sessions you don't want to miss this year.
FouAnalytics and fraud0 Partner to Bring Automated Google Ads Refunds to the World’s Largest Advertisers
Longtime partners in independent ad-quality measurement add an AI agent that automatically recovers wasted Google Ads spend for brand advertisers, globally. FouAnalytics, the independent analytics platform for digital ads, websites and mobile apps, announced a deeper partnership with fraud0 to bring their world-first AI agent for automated ad refunds to the world’s largest advertisers. FouAnalytics […]