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11,879 articles covering the AdTech ecosystem
Judge blocks states from excluding certain foods from SNAP
A federal district court ruled that the USDA exceeded its legal authority when it approved five state waivers barring participants from buying foods such as candy and soda through the food assistance program.
Albertsons integrates branded product placement into AI-search tool
The grocery company’s retail media arm now lets ads appear in conversational search product carousels.
Target to open 11 stores in July
Many of the upcoming locations will feature the retailer's newest “food-forward selection of fresh and affordable produce, meat and dairy."
Meta Launches Embedded Appointment Booking for Lead Ads and Selects HighLevel as an Early Scheduling Partner
The new feature lets leads book appointments without leaving Facebook, reflecting how widely agencies and SMBs already rely on HighLevel to turn prospects into booked appointments. HighLevel, the AI-powered platform serving agencies, entrepreneurs and SMBs, announced it has been selected as one of the first scheduling partners for Meta’s new Embedded Appointment Booking feature for […]
Hightouch Launches Lifecycle Studio to Reinvent Lifecycle Marketing with Agentic AI
Marketers can go from idea to personalized campaigns in minutes with agents grounded in their brand, customers, and campaign history Hightouch, the leader in data and AI for marketing, announced Lifecycle Studio, a workspace for marketing teams to create and execute on-brand, personalized campaigns in minutes. The second studio within its Agentic Marketing Platform (AMP), […]
Pantheon Survey: 72% of Consumers Mistake Slow Website Performance for an AI Scam
As the rise of AI-generated cloned websites triggers an online trust crisis, 88% of consumers demand businesses do more to prove their authenticity on the web or risk permanent abandonment. Pantheon.io, the WebOps platform for running the web as one system at scale, released findings from its new survey that reveals how consumer trust is […]
With Enhancements to its Loomi Conversational Agent, Bloomreach Transforms Customer Conversations Into Ecommerce Insight
Bloomreach, the AI company for personalization, announced new enhancements to its Loomi conversational agent, an AI shopping assistant that turns complex searches into guided shopping conversations. With an advanced new conversational engine and the ability to connect with third-party tools, the conversational agent now drives even more powerful experiences across the customer journey, remembering shopper […]
How Expedia Group drives brand impact with creators — and Barbie’s Ken
Natalie Wills, SVP of integrated marketing and creative, shares what’s working with a creator-led strategy that includes an IShowSpeed partnership.
Why International SEO Needs A Global Knowledge Integrity Strategy via @sejournal, @billhunt
AI search transforms international SEO challenges from selecting correct pages to ensuring accurate, market-specific information survives AI synthesis and retrieval. The post Why International SEO Needs A Global Knowledge Integrity Strategy appeared first on Search Engine Journal.
Cannes Lions 2026: Watch all the Grand Prix-winning work
Bookmark this page to keep track of the outstanding Grand Prix winners from the 73rd Cannes Lions Festival.
Royal British Legion 'backs' the Armed Forces community in OOH ads
It is the first work by Leagas Delaney since it was reappointed to the account.
Flixbus plugs its services with special build
One Black Bear made the work.
PepsiCo Foods names Seren Cankiri as UK and Ireland CMO
Cankiri replaces Fernando Kahane, who departed PepsiCo in March.
Heineken - Could have been a Heineken - 65s
Roku’s New Ad Chief Reveals How He’ll Steal Search and Social Budgets, Amid Looming Fox Acquisition
Patrick Harris is going after the performance dollars that usually go to Google and Meta.
How to build trust when buyers question everything
Firsthand expertise, original research, and transparent thinking carry more weight than polished messaging. Here's why. The post How to build trust when buyers question everything appeared first on MarTech.
How Publicis Sapient transformed its marketing organization
You've heard AI can transform how your marketing team works, now hear from someone whose team actually did it. The post How Publicis Sapient transformed its marketing organization appeared first on MarTech.
JustAI Raises $17M Series A to Build an Agentic Marketing Platform
New capital from investors Base10 Partners, Y Combinator, and Peak XV Partners, will help JustAI scale its AI-native platform for enterprise marketing teams in the US JustAI, an AI-native marketing platform helping companies automate personalization, experimentation and decisioning at scale, announced it has raised $17 million in Series A funding. The round was led by […]
MoEngage Acquires Aampe to Bring 1:1 Agentic Decisioning to B2C Marketing Teams
Acquisition completes MoEngage’s vision of an Agentic Customer Engagement Platform MoEngage, the agentic customer engagement platform trusted by more than 1,350 consumer brands globally, announced the acquisition of San Francisco-headquartered Aampe, an AI infrastructure company that provisions a dedicated, autonomous AI agent for every individual customer of a brand. The acquisition marks a significant milestone […]
Google DeepMind Admits Large-Scale AI Agent Deployment Is Unsafe Today via @sejournal, @martinibuster
As AI agents proliferate into the web, a Senior Staff Research Scientist at Google DeepMind warns that scale makes failure inevitable. The post Google DeepMind Admits Large-Scale AI Agent Deployment Is Unsafe Today appeared first on Search Engine Journal.
Why AI Visibility Does Not Only Depend On SEO
AI visibility issues often reflect organizational misalignment rather than SEO problems, as inconsistent data confuses language models. The post Why AI Visibility Does Not Only Depend On SEO appeared first on Search Engine Journal.
Adidas UK wins Entertainment Lion Grands Prix for Oasis work
The UK scooped two Grands Prix awards across the Entertainment Lion categories.
Clients are using LLMs for agency selection: adland reacts
Agencies urged to improve their own AI discovery, as clients increasingly use LLMs to write pitch lists.
Wieden & Kennedy's Ana Balarin: Craft can be a distraction from weak ideas
Ana Balarin, joint chief creative officer at Wieden & Kennedy London, spoke on a panel at Campaign House in Cannes alongside Kate Stanners, CCO international at Edelman, and Keka Morelle, CCO at Ogilvy Latam.