Agentic Advertising Isn’t Reducing Intermediaries. It’s Just Rebuilding Them

As agentic advertising gains momentum, publishers now face a familiar quandary in a new form. The promise of agentic advertising is appealing. If software can automate planning, packaging, forecasting, proposal generation and campaign execution, publishers should be able to operate more efficiently while connecting buyers and sellers more directly.  The question is whether the market […] The post Agentic Advertising Isn’t Reducing Intermediaries. It’s Just Rebuilding Them appeared first on AdExchanger.

Last updated Jun 29, 2026 by ATDb automated enrichment