Why Major UK Publishers Are Finally Joining Forces To Curate Ad Inventory

The trending topic of deal curation has taken the ad industry by storm lately, as media buyers seek to separate the open web’s wheat from the chaff. But some publishers have griped about their lack of control over how ad tech vendors assemble these curated packages. Others complained that curation deals compete with their own […] The post Why Major UK Publishers Are Finally Joining Forces To Curate Ad Inventory appeared first on AdExchanger.

Last updated Jun 29, 2026 by ATDb automated enrichment