AI Agents Are Making Marketing Decisions On Data No One Has Checked In Years

Ask anyone in ad tech about data governance, and they’ll talk about the supply side. The industry spent years building verification frameworks for publishers and sellers, proving that the data powering supply-side decisions is what it claims to be. Standards exist, enforcement is maturing and the consensus is clear: If automated systems act on your […] The post AI Agents Are Making Marketing Decisions On Data No One Has Checked In Years appeared first on AdExchanger.

Last updated Jul 1, 2026 by ATDb automated enrichment