Marketers are confident in their targeting, but 9 in 10 expect it to change in the next year
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New research has revealed that 90% of marketers expect to change their audience strategy within the next 12 months, despite 92% saying they are confident their current targeting reaches the right people The post Marketers are confident in their targeting, but 9 in 10 expect it to change in the next year appeared first on New Digital Age.
Last updated Oct 13, 2026 by ATDb automated enrichment