AI Agents will ‘Reshape’ Media Buying, but Humans Still Set the Agenda

The advertising industry could be racing toward a future where autonomous software agents discover inventory, optimize campaigns, and execute buys with minimal human intervention. But even the most bullish practitioners acknowledge the technology is still in its infancy. At a moment when media fragmentation has made it harder than ever to reach consumers efficiently, the […]

Last updated Oct 15, 2026 by ATDb automated enrichment