Report: Social media becoming a direct path to purchase

DoubleVerify (DV), the software platform, has released its 2026 Global Insights Report, Scroll, Stop and Shop: Walled Garden Trends. The report examines how social and walled garden platforms are evolving into full-funnel channels, offering advertisers insights into how consumers engage, research and purchase and how marketers can respond. The report draws on global surveys of […]

Last updated Oct 15, 2026 by ATDb automated enrichment