Last updated Apr 18, 2026 by jonholm
MIT Technology Review's explainer on how agentic AI systems are beginning to automate end-to-end campaign management, from brief interpretation through creative generation, media buying, and optimization. The article maps the emerging vendor landscape and examines where human oversight remains essential versus where full automation is viable. It raises important questions about accountability and brand safety when AI agents make autonomous buying decisions.
MIT Technology Review's explainer on how agentic AI systems are beginning to automate end-to-end campaign management, from brief interpretation through creative generation, media buying, and optimization. The article maps the emerging vendor landscape and examines where human oversight remains essential versus where full automation is viable. It raises important questions about accountability and brand safety when AI agents make autonomous buying decisions.