IAB Releases Redefining Media Types Standard for Public Comment

In Public Comment Until August 8 NEW YORK, July 9, 2026 — Interactive Advertising Bureau (IAB), the leading trade organization for the digital advertising ecosystem, today announced the release of the Redefining Media Types (RMT) Standard for public comment, with IAB Tech Lab setting the technical standards needed for wide adoption. The public comment period … Continued The post IAB Releases Redefining Media Types Standard for Public Comment appeared first on IAB.

Last updated Jul 9, 2026 by ATDb automated enrichment