GitLab

San Francisco, California, United States · Founded 2011

1001-5000 employees · GTLB

Sourced & current · updated May 11, 2026Website

GitLab is an open-source platform that provides a complete DevOps toolchain, including tools for source code management, continuous integration, and deployment. While not primarily an AdTech/MarTech company, GitLab's tools can be used to support various marketing and advertising workflows.

Where they sit

Stack tier: Extended Ecosystem (D)

Marketing Technology

Leading DevOps platform provider with comprehensive single-application approach competing primarily with GitHub and Atlassian