Datafold

Emerging player in data quality and data reliability platform space

Datafold is a data reliability platform, not an AdTech company. It operates in the data engineering and DataOps space, providing tools for data teams to ensure data quality and reliability across their data pipelines. The company focuses on preventing data quality issues through automated testing, data diffing, and observability capabilities. Datafold serves data engineers, analytics engineers, and data teams who need to maintain trust in their data infrastructure and prevent errors from propagating through data transformations and pipelines. Datafold's platform integrates with modern data stacks including data warehouses like Snowflake, BigQuery, Redshift, and Databricks, as well as transformation tools like dbt. The company has positioned itself as a critical tool for organizations practicing continuous integration and deployment (CI/CD) for data, enabling teams to catch data quality issues before they reach production. While Datafold may be used by companies in the AdTech industry to ensure their data quality, it is not itself an AdTech platform and does not provide advertising technology solutions.