Stitch enables businesses to rapidly centralize data from multiple sources into their data warehouse with minimal setup, eliminating the need for custom ETL code and reducing time-to-insight for analytics teams.
Last updated Feb 8, 2026
- Industry
- Data Integration / ETL
- Business Model
- SaaS
- Target Market
- SMB to Mid-Market
- Employee Count
- 11-50
- Funding
- $7.4M
- Parent Company
- Talend
- API Available
- Yes
Market Position
Mid-market cloud ETL provider focused on simplicity and ease of use, now part of Talend's broader data integration suite
Overview
Stitch Data is a cloud-based ETL (Extract, Transform, Load) platform that automates the process of moving data from various sources into data warehouses for analytics and business intelligence. Founded in 2016, Stitch simplifies data integration by providing pre-built connectors to over 130 data sources including SaaS applications, databases, and APIs, enabling businesses to centralize their data without writing custom code. While not strictly an AdTech company, Stitch serves the AdTech ecosystem by helping marketing and advertising teams consolidate data from advertising platforms, analytics tools, and customer databases for unified reporting and insights. Stitch was acquired by Talend in November 2018 for approximately $60 million and continues to operate as part of Talend's data integration portfolio. The platform targets data analysts, engineers, and business intelligence teams at companies ranging from startups to enterprises who need to quickly set up data pipelines without extensive engineering resources. Stitch's significance in the broader data ecosystem lies in its role as a democratizing force for data integration, making enterprise-grade ETL capabilities accessible to smaller teams and non-technical users through its simple, self-service interface.
Products & Features
Stitch Data Pipeline
Core ETL service that replicates data from 130+ sources to data warehouses with automated schema management and incremental updates
Pre-built Connectors
Library of ready-to-use integrations for SaaS applications, databases, and advertising platforms
Singer Open Source
Open-source framework for building data integration taps and targets, allowing custom connector development
Key Features
130+ pre-built data source connectorsAutomated schema detection and migrationIncremental data replicationSelf-service setup and configurationSupport for major data warehouses (Redshift, BigQuery, Snowflake, etc.)Real-time and batch data synchronizationData transformation capabilitiesMonitoring and alerting
Use Cases
Centralizing marketing and advertising data for unified reportingBuilding data warehouses for business intelligenceConsolidating SaaS application data for analyticsCreating single source of truth for customer dataEnabling data-driven decision making for growth teamsFeeding data lakes and warehouses for machine learningCross-channel marketing attribution analysis
Customer Segments
Data analysts and BI teamsMarketing and growth teamsE-commerce companiesSaaS businessesDigital agenciesMid-market companiesStartups and scale-ups