Adpoint

A leading media sales management platform for publishers and broadcasters, offered as part of Lineup Systems' suite of media revenue solutions

Adpoint is a comprehensive media sales management system built specifically for publishers, broadcasters, and media owners. The platform centralizes and automates the full advertising sales lifecycle — from CRM and proposal generation through to order management, billing, and reporting — enabling media companies to manage their commercial operations more efficiently across multiple channels and revenue streams. The platform is particularly well-suited to multi-platform media businesses that sell advertising across print, digital, broadcast, and out-of-home channels. Adpoint consolidates these disparate revenue streams into a single system of record, reducing reliance on fragmented spreadsheets and legacy tools. Its CRM capabilities are tailored to the needs of media sales teams, with pipeline management, contact tracking, and activity logging designed around the advertising sales workflow rather than generic sales processes. Adpoint is developed and marketed by Lineup Systems, a UK-headquartered software company focused on media revenue management. The platform competes with other media-specific sales and order management systems and is used by regional and national publishers, broadcasters, and media groups seeking to modernize their commercial operations. Lineup Systems has positioned Adpoint as a flagship product for media companies looking to consolidate their advertising sales technology stack.