Owler

Community-driven competitive intelligence platform serving sales and marketing professionals

Owler is a competitive intelligence and business information platform that provides data, insights, and alerts on millions of public and private companies worldwide. Founded in 2011, the platform combines crowdsourced information with data aggregation to deliver real-time competitive intelligence, company profiles, news alerts, and business insights. While not a traditional AdTech company, Owler serves the broader marketing technology ecosystem by enabling sales and marketing professionals to research prospects, track competitors, and identify business opportunities. Owler operates on a freemium model, offering basic company information and competitive insights for free while providing premium features through paid subscriptions. The platform has built a community-driven approach where users contribute and validate company information, creating a dynamic database that complements traditional business intelligence sources. Owler's tools are particularly valuable for sales prospecting, competitive analysis, and market research, making it a supporting technology for marketing and sales teams rather than a core AdTech platform focused on advertising delivery or programmatic media.