Candid

Leading provider of data and insights on the U.S. and global social sector, formed from the merger of the two most prominent nonprofit information organizations

Candid is a nonprofit information service formed in 2019 through the merger of GuideStar and Foundation Center, two longstanding organizations dedicated to transparency and knowledge in the philanthropic sector. Candid aggregates data on nonprofits, foundations, and grants, offering a comprehensive database that helps grantmakers, nonprofits, researchers, and policymakers make informed decisions about charitable giving and social impact work. Candid's platform includes tools for nonprofit profile management, grant prospecting, and philanthropic research. Organizations use Candid's data to identify funding opportunities, while foundations and donors use it to evaluate nonprofits and track giving trends. The organization also provides training, learning resources, and sector-wide research reports that inform the broader philanthropic community. While Candid is not an advertising or marketing technology company, it does engage in marketing and communications to promote its services and data products to nonprofits and funders. Its primary significance to the marketing and media space is as a data provider and research publisher whose insights are frequently cited by organizations operating across sectors, including corporate social responsibility and cause marketing initiatives.