ANA (Association of National Advertisers)

The largest and most influential trade association for brand marketers and advertisers in the United States, with unmatched reach across Fortune 500 companies.

The Association of National Advertisers (ANA) is the oldest and largest trade association in the United States dedicated to the interests of brand marketers and advertisers. Founded in 1910, the ANA represents over 1,000 member companies, including the vast majority of Fortune 500 brands, collectively responsible for more than $400 billion in annual marketing and advertising spend. The organization serves as the definitive voice of the marketing community, advocating on legislative and regulatory issues, setting industry standards, and providing members with research, education, and networking opportunities. The ANA plays a pivotal role in the AdTech ecosystem by addressing critical issues such as media transparency, ad fraud, brand safety, data privacy, and programmatic advertising accountability. Its landmark 2016 report on media transparency exposed widespread agency rebate practices, reshaping how brands manage agency relationships. The ANA also operates the Alliance for Inclusive and Multicultural Marketing (AIMM) and the ANA Educational Foundation, extending its influence into diversity, equity, and inclusion initiatives within marketing. Through its extensive committee structure, conferences, and publications, the ANA connects senior marketing executives across industries and provides actionable intelligence on emerging trends including connected TV, retail media, AI in advertising, and sustainability in marketing. Its annual Masters of Marketing conference is one of the most prestigious gatherings in the industry, and its benchmarking studies and best-practice guides are widely referenced by CMOs and marketing leaders worldwide.