Bob Liodice

Bob Liodice is the long-tenured CEO of the ANA (Association of National Advertisers), the largest advertising trade association in the United States, representing over 1,000 companies and 20,000 brands. He is widely recognized as a defining force in shaping the standards, accountability frameworks, and advocacy priorities of the national marketing community. Under his leadership, the ANA has tackled some of the most consequential issues in modern advertising, including ad fraud, media transparency, programmatic supply chain integrity, and diversity in marketing. Liodice has been at the forefront of major industry investigations, including commissioning landmark studies on media transparency and the murky economics of programmatic advertising. He championed the ANA's work with K2 Intelligence on the 2016 media transparency report, which sent shockwaves through the agency-advertiser relationship and prompted widespread reform discussions. He has also been a vocal advocate for brand safety, data-driven marketing, and the responsible use of consumer data, positioning the ANA as a watchdog and convener for the advertiser community. With more than 25 years leading the ANA, Liodice has built the organization into a powerhouse that influences legislation, sets industry norms, and provides marketers with research, education, and advocacy resources. He is a frequent speaker at major industry events and a regular commentator in trade press, making him one of the most quoted and recognized figures in the advertising industry.

Last updated Jun 11, 2026 by ATDb automated enrichment