Bob Liodice

Bob Liodice is one of the most prominent figures in the U.S. advertising and marketing industry, having served as CEO of the ANA (Association of National Advertisers) for more than two decades. Under his leadership, the ANA grew into the most powerful trade association representing the interests of brand marketers, with a membership base spanning thousands of brands and billions in advertising spend. He has been a central figure in shaping industry policy, standards, and best practices across brand safety, media transparency, programmatic advertising accountability, and marketing effectiveness. In April 2026, the ANA announced that Liodice would serve as CEO through the end of 2026, after which he will transition to an advisory role. Liodice has been a consistent advocate for marketers on issues including ad fraud, supply chain transparency, and the evolving relationship between brands and their agency partners. He championed the ANA's landmark 2016 media transparency study, which exposed widespread non-disclosed rebates and conflicts of interest in the U.S. media buying ecosystem, sending shockwaves through the industry. He has also led ANA initiatives around diversity, equity and inclusion in marketing, and the measurement of marketing's contribution to business growth. Throughout his tenure, Liodice has been a sought-after speaker and commentator on the state of marketing and advertising, representing the marketer's perspective at major industry forums. His career at the ANA represents one of the longest and most consequential runs of any trade association leader in the advertising world.

Last updated Oct 11, 2026 by ATDb automated enrichment · Connections updated Oct 12, 2026