Gumlet

Developer-friendly, cost-effective image and video optimization platform competing with Cloudinary and ImageKit, with a growing customer base among publishers and e-commerce brands

Gumlet is a media infrastructure company offering image and video optimization, processing, and delivery services via a global CDN. Its platform enables developers, publishers, and digital businesses to automatically resize, compress, and transform images and videos in real time, ensuring fast load times and optimal quality across devices and network conditions. The company serves a broad range of customers including e-commerce brands, media publishers, SaaS platforms, and content-heavy websites. For media and marketing teams, Gumlet is particularly relevant as a tool that accelerates page performance and improves visual content delivery — both critical factors in digital advertising effectiveness, user engagement, and SEO. Publishers and content platforms use Gumlet to ensure that editorial images and video content load quickly, directly impacting ad viewability and audience retention metrics. Founded in 2019 and headquartered in Bengaluru, India, Gumlet has grown to serve thousands of customers globally. The company operates on a SaaS subscription model with usage-based components, competing with players like Cloudinary, ImageKit, and Mux in the media processing and delivery space. It has raised seed funding and positions itself as a developer-friendly, cost-effective alternative to larger incumbents.