Simplified data integration platform that automated the ETL process for connecting SaaS applications and databases to data warehouses, eliminating technical complexity for non-technical teams.
Last updated Feb 8, 2026
- Industry
- Data Integration/ETL
- Business Model
- SaaS
- Target Market
- SMB, Mid-Market
- Employee Count
- 1-10
- Funding
- acquired
- Revenue Range
- $1M-$10M
- Stock Symbol
- Unknown
- Parent Company
- RudderStack
- API Available
- Yes
Market Position
Small player in the data integration space, acquired by RudderStack in 2021
Overview
Blendo is a data integration platform that was designed to simplify the process of connecting multiple data sources to centralized data warehouses and analytics platforms. The company provided automated ETL (Extract, Transform, Load) capabilities with pre-built connectors for popular SaaS applications, databases, and business tools, enabling companies to consolidate their data without extensive technical expertise. While Blendo positioned itself in the data infrastructure space rather than pure AdTech, it served marketing and advertising teams by helping them integrate advertising platform data with their analytics stack. The company was acquired by RudderStack in 2021 and its standalone operations were subsequently discontinued as its technology was integrated into RudderStack's customer data platform offerings.
Products & Features
Data Pipeline Automation
Automated ETL pipelines for connecting data sources to warehouses
Pre-built Connectors
Ready-made integrations for popular SaaS applications and databases
Data Warehouse Integration
Native support for major data warehouse platforms like Redshift, BigQuery, and Snowflake
Key Features
Automated data synchronizationPre-built connectors for marketing and advertising platformsSchema mapping and transformationReal-time and scheduled data syncsData warehouse optimization
Use Cases
Marketing analytics consolidationAdvertising campaign data integrationBusiness intelligence reportingCustomer data aggregationSaaS metrics tracking
Customer Segments
Small to medium-sized businessesMarketing teamsData analystsGrowth teams