Scalable

One of Europe's largest digital investment platforms and robo-advisors, dominant in the German-speaking market

Scalable Capital is a Munich-based fintech company founded in 2014 that operates one of Europe's largest digital investment platforms. The company offers a robo-advisor service that uses algorithm-driven portfolio management, as well as a commission-free broker platform (Scalable Broker) that allows retail investors to trade stocks, ETFs, funds, and cryptocurrencies. With over one million customers and assets under management exceeding €20 billion, Scalable Capital has established itself as a leading digital wealth management provider in the German-speaking market and beyond, with operations in Germany, Austria, the United Kingdom, and other European markets. The company serves both retail investors through its consumer-facing apps and institutional clients through its B2B white-label investment technology, powering digital investment offerings for banks and financial institutions such as ING, Barclays, and Siemens Private Finance. Its technology platform combines risk management algorithms, automated rebalancing, and fractional investing capabilities. Scalable Capital's connection to advertising and marketing is primarily as a significant advertiser and brand-builder in the competitive European fintech space, investing heavily in digital and performance marketing to acquire customers. The company does not operate as an advertising technology provider but is a notable participant in the digital marketing ecosystem as a major advertiser targeting retail investors across digital channels.