Jasmine Enberg
Jasmine Enberg is best known for her years as a leading analyst covering social media, digital advertising, and the creator economy at eMarketer (later Insider Intelligence), where she became one of the most-cited voices on platforms like TikTok, Instagram, and the broader social commerce landscape. Her forecasts and commentary were regularly featured in major outlets including The New York Times, The Wall Street Journal, and Bloomberg, making her a go-to expert for journalists and industry professionals tracking the evolution of social and digital media business models. After building a strong public profile as a thought leader and analyst, Enberg transitioned to entrepreneurship, co-founding Scalable alongside a partner. The move reflects a broader trend of analysts leveraging deep industry knowledge to build products or services for the media and marketing ecosystem. Scalable is focused on serving the needs of the media and advertising industry, though specific product details remain limited in public disclosures.
Last updated Nov 1, 2026 by ATDb automated enrichment · Connections updated Nov 2, 2026
AI-drafted from public sources1 source cited
- Years in industry
- 10 years
Bio
Jasmine Enberg is best known for her years as a leading analyst covering social media, digital advertising, and the creator economy at eMarketer (later Insider Intelligence), where she became one of the most-cited voices on platforms like TikTok, Instagram, and the broader social commerce landscape. Her forecasts and commentary were regularly featured in major outlets including The New York Times, The Wall Street Journal, and Bloomberg, making her a go-to expert for journalists and industry professionals tracking the evolution of social and digital media business models. After building a strong public profile as a thought leader and analyst, Enberg transitioned to entrepreneurship, co-founding Scalable alongside a partner. The move reflects a broader trend of analysts leveraging deep industry knowledge to build products or services for the media and marketing ecosystem. Scalable is focused on serving the needs of the media and advertising industry, though specific product details remain limited in public disclosures.
Career
Co-founder and Co-CEOCurrent
Roles with a cited source. All linked roles are in the Roles tab.
Expertise & education
Expertise
Speaking topics
Recognition
Notable achievements
- Became one of eMarketer/Insider Intelligence's most prominent and widely quoted analysts on social media and digital advertising
- Regularly cited by top-tier media outlets including The New York Times, Wall Street Journal, and Bloomberg as a social media industry expert