Mangools
Intuitive and clean user interface designed for ease of use
Last updated Jun 23, 2026
At a glance
- Employees
- 11-50
- Funding
- bootstrapped
- Revenue
- $1M-$10M
About
Mangools positions itself as an affordable, user-friendly alternative to enterprise SEO tools, targeting the mid-market segment with a focus on simplicity and value. The company has carved out a strong niche among small businesses and freelancers who need professional-grade SEO tools without enterprise complexity or pricing.
Mangools is a Slovakia-based software company that provides an integrated suite of SEO (Search Engine Optimization) tools designed to help businesses, marketers, and SEO professionals improve their online visibility and search engine rankings. Founded in 2014, the company has built a reputation for offering user-friendly, affordable SEO solutions that compete with more established enterprise-level tools. The platform is particularly popular among small to medium-sized businesses, freelancers, and digital marketing agencies who need powerful SEO capabilities without the complexity and high costs associated with enterprise solutions. The Mangools suite consists of five primary tools: KWFinder for keyword research, SERPChecker for SERP analysis, SERPWatcher for rank tracking, LinkMiner for backlink analysis, and SiteProfiler for website SEO analysis. These tools are designed to work seamlessly together, providing a comprehensive SEO workflow from keyword discovery through performance monitoring. The company has distinguished itself through its intuitive interface design, competitive pricing, and focus on delivering actionable insights rather than overwhelming users with data. Mangools serves customers in over 180 countries and has processed billions of keyword searches and backlink analyses since its inception.
Business model
B2B/B2C SaaS
Target market
Small to medium-sized businesses, digital marketing agencies, SEO professionals, freelancers, bloggers, and content creators seeking affordable and user-friendly SEO tools
What they offer
KWFinder
Keyword research tool that helps users find long-tail keywords with low SEO difficulty, including search volume data, keyword difficulty scores, and SERP analysis
SERPChecker
SERP analysis tool that provides detailed insights into search engine results pages, including competitor analysis, domain authority metrics, and ranking factors
SERPWatcher
Rank tracking tool that monitors keyword positions across search engines, tracks ranking changes over time, and provides performance reports
LinkMiner
Backlink analysis tool for discovering and analyzing backlink profiles, checking link strength, and identifying link building opportunities
SiteProfiler
Website analysis tool that provides comprehensive SEO metrics including domain authority, backlink profile overview, and top-performing content
Browser Extensions
Chrome and Firefox extensions that provide SEO metrics directly in search results and on websites
Keyword Lists
Feature allowing users to organize, save, and share keyword research data across the platform
SERP History
Historical SERP data tracking to analyze ranking changes and algorithm updates over time