Cairo Communication

One of Italy's leading independent media groups, operating TV channels, major newspapers, and a cross-media advertising sales house

Cairo Communication S.p.A. is a major Italian media conglomerate founded by Urbano Cairo, headquartered in Milan, Italy. The company operates across multiple media verticals including television broadcasting through La7 and La7d channels, publishing through RCS MediaGroup (which it acquired in 2016), and advertising sales through Cairo Pubblicità. The group has established itself as one of Italy's most significant independent media players, competing with RAI and Mediaset in the broadcasting space. In the AdTech and advertising ecosystem, Cairo Communication plays a dual role as both a media owner and an advertising sales house. Cairo Pubblicità manages advertising inventory across the group's television channels, digital properties, and print publications, offering advertisers integrated cross-media campaigns. The company's portfolio spans traditional and digital advertising formats, giving it a broad reach across Italian audiences. Following the acquisition of RCS MediaGroup, Cairo Communication significantly expanded its publishing assets to include Corriere della Sera, La Gazzetta dello Sport, and numerous other titles, making it one of the largest media groups in Italy. This consolidation strengthened its advertising proposition by offering advertisers access to premium editorial environments across TV, print, and digital platforms.