Velocidi

Velocidi is a privacy-first Customer Data Platform (CDP) that specializes in enabling digital marketers and enterprises to effectively activate their first-party data while maintaining strict compliance with evolving global privacy regulations. Founded to address the growing challenges posed by third-party cookie deprecation and increasing privacy legislation such as GDPR and CCPA, Velocidi provides sophisticated data management infrastructure that allows organizations to collect, unify, and activate customer data from multiple touchpoints. The platform emphasizes identity resolution, data quality, and real-time activation capabilities, positioning itself as essential infrastructure for companies transitioning to privacy-centric marketing strategies. The company serves mid-market to enterprise clients across diverse industries including retail, e-commerce, media, and financial services, providing them with tools to create personalized marketing experiences across multiple channels without compromising user privacy. Velocidi's technology stack focuses on helping marketing teams segment audiences, orchestrate cross-channel campaigns, and measure performance using first-party data assets. By enabling organizations to build direct, consent-based relationships with their customers, Velocidi addresses one of the most critical challenges facing digital marketers in the post-cookie era: maintaining marketing effectiveness while respecting user privacy and regulatory requirements. Velocidi differentiates itself through its privacy-first architecture and specialized focus on first-party data activation, rather than attempting to be an all-encompassing marketing suite. This focused approach allows the platform to integrate seamlessly with existing marketing technology stacks while providing deep expertise in data governance, identity resolution, and compliant audience activation across programmatic advertising platforms, social media channels, and owned marketing channels.