Ad Age
SubsidiaryProvides essential news, data, and insights that help advertising and marketing professionals stay informed about industry trends, competitive intelligence, and best practices.
Last updated Feb 18, 2026
- Industry
- Trade Media and Publishing
- Business Model
- Media/Publishing
- Target Market
- Enterprise and Mid-Market
- Employee Count
- 51-200
- Parent Company
- Crain Communications Inc.
- API Available
- Limited
Market Position
Leading trade publication in advertising and marketing industry
Overview
Ad Age is a leading global media brand that has been covering the advertising, marketing, and media industries since 1930. Originally launched as Advertising Age, it serves as a primary source of news, analysis, data, and insights for marketing and advertising professionals worldwide. The publication covers trends in creative campaigns, agency business, brand marketing, media buying, digital advertising, and the broader marketing technology ecosystem. Ad Age operates as a multi-platform media company, delivering content through its website, print magazine, newsletters, events, and research products. It is particularly known for its industry rankings (such as the Agency A-List and Marketer A-List), awards programs, and annual events like the Ad Age Next conference. The brand is owned by Crain Communications, a privately held publishing company, and maintains significant influence in shaping industry conversations and recognizing excellence in advertising and marketing.
Products & Features
Ad Age Website
Digital publication featuring daily news, analysis, and commentary on advertising and marketing
Ad Age Datacenter
Research and data products providing industry statistics, rankings, and market intelligence
Ad Age Events
Industry conferences and events including Ad Age Next, Leading Women, and other specialized gatherings
Ad Age Studio 30
Content studio and podcast network producing original video and audio content
Ad Age Newsletters
Daily and weekly email newsletters covering specific industry topics and trends
Ad Age Print Magazine
Monthly print publication with in-depth features and analysis
Key Features
Breaking news coverage of advertising and marketing industryIndustry rankings and lists (Agency A-List, Marketer A-List, etc.)Awards programs recognizing creative excellenceProprietary research and data on ad spending and agency performanceExpert analysis and commentary from industry leadersVideo and podcast contentIndustry events and conferences
Use Cases
Staying informed about advertising industry news and trendsCompetitive intelligence on agencies and brandsResearch for business development and new business pitchesTracking ad spending and market trendsProfessional development and industry networkingBenchmarking agency and brand performance
Customer Segments
Advertising agenciesBrand marketers and CMOsMedia companiesMarketing technology vendorsCreative professionalsMedia buyers and plannersMarketing consultants