Jeanine Poggi

Jeanine Poggi is one of the most respected journalists covering the advertising and media industry, with a particular focus on television advertising, the annual upfront marketplace, and the transformation of TV into a data-driven, addressable medium. Her reporting at Ad Age has made her a go-to source for marketers, agency executives, and media buyers seeking to understand the shifting dynamics between linear TV, streaming, and programmatic video advertising. She has covered landmark shifts including the rise of connected TV (CTV), the fragmentation of audiences across streaming platforms, and the ongoing evolution of the upfront buying model. Poggi has spent the bulk of her career at Ad Age, where she has built a reputation for breaking news and providing deep analysis on major media companies including NBCUniversal, Disney, Fox, and Warner Bros. Discovery. Her coverage spans advertiser relationships with networks, the emergence of ad-supported streaming tiers, and how measurement challenges are reshaping TV ad buying. She has chronicled the industry's transition away from Nielsen dominance and the rise of alternative measurement currencies. As a thought leader in advertising journalism, Poggi regularly appears at industry events and her bylines are frequently cited by practitioners navigating the convergence of traditional and digital advertising. Her work provides critical context for AdTech professionals working in CTV, programmatic video, and audience-based buying, making her an influential voice in shaping how the industry understands the future of television advertising.

Last updated Jul 10, 2026 by ATDb automated enrichment · Connections updated Jul 13, 2026