Erika Wheless

Erika Wheless is a senior product leader at Google, serving as VP of Product Management for Google Ad Manager — the ad serving platform that underpins monetization for thousands of publishers worldwide, from global media conglomerates to independent digital creators. In this role, she is responsible for product strategy across display, video, and native advertising formats, as well as the programmatic infrastructure that connects publishers to demand-side platforms and ad exchanges at scale. Wheless has been a prominent voice in conversations around publisher technology, unified auction dynamics, and the evolving relationship between ad servers and header bidding solutions. Her work sits at the intersection of publisher revenue optimization and the broader structural shifts in programmatic advertising, including the industry's ongoing navigation of identity challenges and privacy-preserving measurement frameworks. As a key operator within Google's advertising ecosystem, Wheless represents the publisher-facing side of Google's ad tech stack, engaging with industry stakeholders on topics ranging from open bidding and yield management to the future of the open web's monetization infrastructure. Her leadership at Google Ad Manager places her among the most influential product executives shaping how digital advertising inventory is managed and monetized globally.

• Leads product management for Google Ad Manager, one of the world's most widely used ad serving and monetization platforms
• Oversees programmatic integration strategy connecting publishers to demand sources at global scale