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Alexandra Bruell

Media and Marketing Reporter at The Wall Street Journal

Reporting on advertising, media, and marketing for The Wall Street Journal

Thought LeaderLinkedInNew York, New York, United States15+ years in industry

Last updated May 31, 2026 by the ATDb Editorial Team

Bio

Alexandra Bruell is a Media and Marketing Reporter at The Wall Street Journal, where she covers the advertising and media industries for an audience of executives, investors, and practitioners. Before joining the Journal, she built her expertise as a reporter covering agencies and marketers at Advertising Age (Ad Age) from 2012 to 2018.

Previous Roles

Reporter, Agencies and Marketers

Advertising Age (Ad Age) (2012-2018)

Expertise
Advertising TechnologyAgency Holding CompaniesProgrammatic AdvertisingBrand Marketing StrategyMedia Industry ConsolidationDigital Advertising EcosystemPrivacy and Identity in AdvertisingMedia Business Models
Notable Achievements
  • Established herself as one of the premier journalists covering adtech and marketing at The Wall Street Journal, reaching a global business audience
  • Broke numerous exclusive stories on major agency mergers, executive departures, and advertiser strategy shifts
  • Covered the advertising industry's response to major platform changes including Google's cookie deprecation plans and Apple's ATT framework
Speaking Topics
The future of advertising agenciesDigital advertising transparency and accountabilityMedia industry consolidationBrand marketing in a privacy-first world
Publications
  • The Wall Street Journal
  • Advertising Age (Ad Age)
Connections