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Alexandra Bruell

Thought Leader

Alexandra Bruell is a Media and Marketing Reporter at The Wall Street Journal, where she covers the advertising and media industries for an audience of executives, investors, and practitioners. Before joining the Journal, she built her expertise as a reporter covering agencies and marketers at Advertising Age (Ad Age) from 2012 to 2018.

Last updated Jun 6, 2026 by the ATDb Editorial Team

Role
Media and Marketing Reporter
Company
The Wall Street Journal
Based
New York, New York, United States
Connections
1
Years in industry
15 years

Bio

Alexandra Bruell is a Media and Marketing Reporter at The Wall Street Journal, where she covers the advertising and media industries for an audience of executives, investors, and practitioners. Before joining the Journal, she built her expertise as a reporter covering agencies and marketers at Advertising Age (Ad Age) from 2012 to 2018.

Career

  • Reporter, Agencies and Marketers

    Advertising Age (Ad Age) · 2012-2018

Expertise & education

Expertise

Advertising TechnologyAgency Holding CompaniesProgrammatic AdvertisingBrand Marketing StrategyMedia Industry ConsolidationDigital Advertising EcosystemPrivacy and Identity in AdvertisingMedia Business Models

Speaking topics

The future of advertising agenciesDigital advertising transparency and accountabilityMedia industry consolidationBrand marketing in a privacy-first world

Recognition

Notable achievements

  • Established herself as one of the premier journalists covering adtech and marketing at The Wall Street Journal, reaching a global business audience
  • Broke numerous exclusive stories on major agency mergers, executive departures, and advertiser strategy shifts
  • Covered the advertising industry's response to major platform changes including Google's cookie deprecation plans and Apple's ATT framework

Publications

  • The Wall Street Journal
  • Advertising Age (Ad Age)
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