Luma Partners

Premier boutique investment bank for M&A and strategic advisory in the AdTech, MarTech, and digital media sectors

Luma Partners is a leading boutique investment bank focused exclusively on the digital media and marketing technology ecosystem. Founded by Terry Kawaja and Gavin Buch, the firm provides M&A advisory, capital raising, and strategic consulting services to companies across the AdTech, MarTech, digital media, and data sectors. Luma is widely recognized as one of the most influential advisors in the advertising and marketing technology space, having advised on hundreds of transactions totaling tens of billions of dollars in deal value. The firm is perhaps best known in the industry for its 'LUMAscapes' — detailed market landscape diagrams that map the competitive ecosystems of various segments including display advertising, video, mobile, search, social, and marketing technology. These visual frameworks have become industry-standard references used by executives, investors, and analysts worldwide to understand the complex and fragmented AdTech and MarTech landscapes. Luma Partners serves a broad range of clients including private equity firms, venture capital investors, strategic acquirers, and growth-stage and mature companies operating within digital advertising and marketing. Its deep domain expertise, extensive network, and proprietary market intelligence make it a highly sought-after advisor for transformative transactions in the sector. The firm operates as a registered broker-dealer and is headquartered in New York City.