The Brand Forum

Niche B2B podcast within the Marketecture network targeting brand-side marketers navigating AdTech complexity

The Brand Forum is a podcast and content platform launched in March 2025, positioned within the Marketecture media network. Hosted by Jeremy Bloom, it is specifically designed for brand marketers seeking to better understand the complex advertising technology ecosystem, media buying strategies, and brand-building in the digital age. The show fills a niche by speaking directly to the brand-side perspective rather than the agency or vendor perspective that dominates much AdTech content. As part of the broader Marketecture ecosystem — a media company founded by industry veterans including Ari Paparo — The Brand Forum benefits from an established audience of AdTech professionals and credibility within the industry. The platform aims to demystify programmatic advertising, data strategy, and marketing technology for CMOs, brand managers, and in-house marketing teams who must make increasingly complex technology and media decisions. The Brand Forum represents a growing trend of specialized B2B media properties targeting specific buyer personas within the AdTech and marketing technology space. Its significance lies in bridging the knowledge gap between brand marketers and the technical complexity of modern advertising infrastructure, making it a valuable educational and community resource for brand-side practitioners.