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Brief
Dentsu Isobar was rebranded to Dentsu Creative (Jan 2022)— see Dentsu Creative for current status.— See the full lineage →

Dentsu Isobar

Digital Marketing AgencyAgency

Dentsu Isobar combined Dentsu's deep market relationships with Isobar's global digital expertise to deliver integrated digital marketing, creative technology, and customer experience solutions for enterprise clients.

Last updated Jun 28, 2026 by ATDb automated enrichment · Connections updated Jun 29, 2026

Founded
2016
HQ
Tokyo, Tokyo, Japan
Connections
8

At a glance

Employees
501-1000
6integrations
Marketing TechnologyMarketing Agency

About

Mid-to-large digital agency within the Dentsu Group ecosystem, serving major Japanese and global brands with integrated digital marketing and experience services before being consolidated into Dentsu Digital in 2020.

Dentsu Isobar was established in January 2016 through the merger of Dentsu iX and Isobar Japan, bringing together Dentsu Group's digital transformation capabilities with Isobar's global digital agency expertise. The agency positioned itself as a full-service digital marketing and customer experience partner, offering services spanning digital strategy, creative technology, data analytics, UX design, and digital media. It served major Japanese and multinational brands seeking integrated digital solutions, and gained notable recognition including being named Cisco's digital marketing and innovation agency of record.

Business model

Agency

Target market

Enterprise

What they offer

  • Digital Strategy & Transformation

    End-to-end digital transformation consulting and strategy services for enterprise clients.

  • Creative Technology

    Innovative digital creative and technology solutions blending design with emerging tech.

  • Data Analytics & Insights

    Data-driven marketing analytics and audience insights to inform campaign strategy.

  • Digital Media Planning & Buying

    Integrated digital media services including programmatic, social, and search.

  • UX & Experience Design

    User experience design and digital product development for brand-owned channels.

  • E-Commerce Solutions

    Digital commerce strategy and implementation for retail and brand clients.

Key features

Integrated digital marketing and creative technology capabilitiesData-driven campaign strategy and analyticsFull-service digital agency model spanning strategy to executionStrong enterprise client relationships via Dentsu Group networkCross-channel digital experience designEmerging technology and innovation focus

Use cases

Enterprise digital transformation programsIntegrated digital campaign management for large brandsE-commerce strategy and platform developmentCustomer experience design and optimizationData-driven audience targeting and personalizationEmerging technology marketing activations

Customer segments

Large Japanese corporationsMultinational brands operating in JapanTechnology companiesConsumer goods and retail brandsFinancial services firms

Tech & specs

Technology stack

Adobe Experience CloudSalesforce Marketing CloudGoogle Marketing PlatformData management and analytics platformsProgrammatic advertising technology

Security & compliance

GDPRJapan Personal Information Protection Act (PIPA)

Deployment

Cloud

API

No

Corporate history
  1. 2016 · Founded
  2. 2016Renamed from Isobar Japan3 sources
  3. 2022Became Dentsu Creative
Connection details
See integrations with Dentsu Isobar (6)

Explore further

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